Stay up-to-date on the latest topics in search engine optimization (SEO).

On-Page SEO Checklist

On-Page SEO Checklist: Supplements and Natural Products Companies Help Your Website Get Found and Noticed by Google

Get actionable SEO tips that help you rank higher in search engine results

Your website has to look good. But equally important is focusing on the SEO factors that help you get noticed and ranked by Google.

To get the traffic (clicks) you want from Google search engine results, you need to make sure your on-page SEO is working for you. This is particularly important now, during the current sales and search volume spike for supplements and natural products.

You need to make your SEO is helping you stand out with Google and your customers.

What is On-Page SEO? SEO stands for Search Engine Optimization. SEO is a specialized approach that makes it possible for your website to stand out and be found in Google searches.  On-page SEO includes page formatting, keywords, website layout, content structure, links, image tags, meta descriptions, and more. An optimal on-page SEO strategy makes it easy for Google to give people the correct answers to their questions.  

Read more
Invest in SEO

Why Investing in SEO Is More Important Than Ever: Build Customer Confidence, Loyalty, and Trust with SEO

Get actionable advice on how to invest in your SEO today so you meet future demands

The COVID-19 pandemic has changed every aspect of daily life. Schools are closed, retail storefronts are shuttered, people are working remotely, and everyone is staying home.

Agility has become more important than ever. Remote meetings and sales calls are the norm. People are buying everything online. Businesses are finding new ways to serve customer demand. Communication and business are still happening, just differently.

And this is exactly why investing in SEO during this downturn is critical. People still want and need your products and services. In both B2B and B2C, people are still searching, clicking, reading, and buying. The demand is still here.

Proven SEO strategies keep you competitive today and position you for success when this pandemic is behind us.

Read more
Supplement Sales are Spiking During the COVID-19 Pandemic

Supplement Sales are Spiking During the COVID-19 Pandemic: Is Your Website Ready to Support this Boom in Sales and Search Traffic?

Learn about E-A-T and why it is so important for supplements and natural products websites

Sales for supplement and natural products companies are up. In fact, they are way up. Online search traffic for supplements and natural products has never been higher. On the flipside there are also companies that are not seeing a surge in sales or website traffic.

And this underscores why it takes more than having a good product to thrive during the COVID-19 pandemic supplements sales spike. For both supplements companies who are seeing a surge in online sales and those who are lagging behind, your website and SEO must be working for you not against you.

When was the last time you updated your website? How frequently are you posting informative, high-quality blogs? Which keywords are driving traffic to your website? What is the search traffic for your niche and how is this translating to traffic and sales for you? Have you created landing pages that help consumers learn more about your products?

While the consumer interest in supplements is spiking, it’s important to remember that this is a very competitive market. As a supplements company owner, you need to do all you can stay ahead. You’ve got a proven product, you’re seeing a boom in sales, and now you need to keep the momentum going.

This is where your website, search engine optimization (SEO) strategy, content marketing, social media presence, and search traffic make such a huge difference for you, your consumers, and Google.

Read more
Optimize Your SEO with 10 SEO Best Practices

Your SEO To Do List: Optimize Your SEO with 10 SEO Best Practices

With the current pandemic, many kids are being home schooled and working on their homework. Did you know that you should be working on yours as well?  No one really likes homework, but it is one of the best ways to do something today that pays off in the future.

Some people deal with uncertainty by cleaning, online shopping, or binge watching – but I want to change this. Instead, I want you to do your SEO homework. SEO homework is the best way to turn a not-so-great situation into one that converts into only good things with improved search engine results, more website traffic, and new customer relationships.

Like you, the Know Agency team is disappointed with cancelled conferences and speaking engagements, delayed family trips, and adjusting to not socializing with friends and family. But now, we do have some extra room in our schedules to focus on the to do’s that frankly we’ve been too busy to address.

Read more
Why Searcher Intent Should Be Part of Your SEO Strategy

Searcher Intent and SEO: Why Searcher Intent Should Be Part of Your SEO Strategy

Searcher intent is the problem, question, or query that a person wants solved. This drives the terms they enter in a search engine.

It’s critical that your SEO, keyword, and content strategy is built around searcher intent. You want people to come to your website – so this means you need you need to know what your readers are looking for and then give it to them.

Searcher intent is so central to SEO success that Ignite Visibility recently surveyed 500 respondents aged 25-60 to find answers to this key question: What do searchers look for in the search results, and how accurately do those results reflect search intent?

The results from this survey really caught the attention of the entire Know Agency team. In fact, for us they reiterated what we’ve been telling you and our clients for a long time now.

The team thought it would be useful to highlight some of the key findings from the Ignite Visibility survey and give you advice on how you can turn these survey results into SEO, keyword, and content actions.

Read more