As specialists in all things digital and marketing, one of our main priorities is staying up-to-date with Google and how it ranks, scores, and displays search engine results. For the average web user, the algorithm that drives Google search engine results is really of no consequence. But for anyone who is running and marketing a business online, Google search engine results and page rankings are of extreme importance.
You want your website, product, service, or company to be at the top of the results of any Google search. But, how does this happen? Well, this is where we come in – we pay close attention to Google and how it is changing its search algorithm. The search algorithm determines how your website is scored or ranked and this determines where it is displayed on the search engine results page. Read more