The Wall Street Journal and Google Search

The Wall Street Journal and Google Search

On November 15th, the Wall Street Journal published an article titled How Google Interferes With Its Search Algorithms and Changes Your Results. While it’s great that a leading newspaper devoted space to search, SEO, and Google algorithms, the article unfortunately presented a range of misleading information.

In response, a number of our search and SEO colleagues responded with articles highlighting the issues with the Wall Street Journal’s reporting on Google search.

We’ve been following the reaction to this article and while we don’t have anything new to contribute, we thought it would be useful to provide a roundup of the response articles written by our search and SEO colleagues.

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How Google BERT Impacts Your Search Engine Results

How Google BERT Impacts Your Search Engine Results

The Google BERT algorithm makes it possible for Google to interpret search queries better, meaning that your users will get more relevant search engine results.

BERT looks at the context of the words used in the search query – so you need to make sure your content is well-written, clear, and is focused on search intent. For websites that have quality content, BERT should make it easier for your users to find you and learn about your products and services.

Google said on October 25th, that this algorithm update is the “biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.”

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SEO for B2B: Does It Matter?

SEO for B2B: Does It Matter?

Yes, SEO does matter for B2B sales, marketing, and relationship-building. Remember, companies don’t use Google – people use Google. And this is exactly why SEO matters for B2B.

Smart SEO allows you to build direct connections with the people who want what you have. Strategies such as understanding user intent, knowing your demographic, creating content that resonates with the buyer’s journey, and doing keyword research allows you to demonstrate your expertise and value to customers.

Just like someone shopping online for a new pair of sneakers, the person looking for a new manufacturing partner or third-party supplier is using a search engine to find what they need and want. 

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Organic Search For The Win

Organic Search For The Win in 2019 and Beyond

One of the most common questions we’re asked by clients is “Why can’t I just pay for my website and social traffic?” and “Does SEO really matter that much?”

We get it – you want to drive traffic to your website and social accounts, and you want it to happen immediately. This is what paid traffic promises to do for you – clicks, clicks, and more clicks.

The lingering problem with these all these clicks and sudden boom in traffic is quality. Who is clicking these links? Are these clicks converting to new customers or regular website readers and social followers? What is motivating people to click your paid advertisements? And what about the people who see your advertisements but don’t click the link?

Organic search and SEO work because when done right, you’re giving your readers exactly what they want. The website and social content that answers their questions, gets them engaged with your brand, and keeps them coming back. An advertisement simply cannot do this.

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How to Drive Traffic to Your Website

How to Drive Traffic to Your Website

To drive traffic to your website you need to know your readers.

What do your readers want? What are your readers searching for? How do your readers want to find and connect with you? What questions are your readers asking about your product or service? Who are your readers?

This information tells you how you can best connect with your readers and give them what they want. It actually sounds pretty simple – doesn’t it?

Unfortunately, driving traffic to your website isn’t simple or easy. To do it right, you need to understand the ins and outs of how people are using the Internet today and how they’ll be using it tomorrow.

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