Learn how the latest Google Quality Rater Guidelines impact your website
The Google Quality Rater Guidelines were updated in October 2021. This matters to you because these guidelines give you insight into which websites Google prefers to rank.
Google employs search quality raters who use these guidelines to review and evaluate website content for relevance, trustworthiness, and expertise.
You need to know the information and factors these human search quality raters use when looking at your website, content, reviews, and links to determine if this content provides relevant search results.
Google says this about its Quality Rater Guidelines:
These guidelines are more than 160 pages long, but if we have to boil it down to just a phrase, we like to say that Search is designed to return relevant results from the most reliable sources available.
We want you to pay attention to the bolded content in the sentence above – relevant results from the most reliable sources available.
This is exactly why you need to pay attention to and understand the latest updates to the Google Quality Rater Guidelines.
Keep reading to learn:
- What the Quality Rater Guidelines are
- Why search quality raters matter to you
- The importance of information quality
- The 5 October 2021 updates to the Google Quality Rater Guidelines
- Your Google Quality Rater Guidelines action items
We get it – the Google Quality Rater Guidelines document is not an easy read. It’s long and detailed. It’s a good idea to have the link to this document available when you’re discussing website changes, content updates, and SEO with your colleagues (and us). But it’s not your job to know these guidelines inside and out – this is our job and what we do for you.
So, read this blog, but don’t sweat the details. We just want you to understand the reasons why we make the suggestions we do about your content, website design, links, and SEO.Read more