Google, Page Experience, Core Web Vitals, and Your Website

Google, Page Experience, Core Web Vitals, and Your Website

Learn why you need to put a priority on content and good design

More changes are coming to how Google evaluates and ranks your web page in search engine results. In May, Google announced it is adding page experience to its ranking algorithm. This means when the new algorithm comes into effect in 2021, your web pages have to give readers both high-quality content and a superior user experience.

To do this, Google will be evaluating and measuring your web pages with a set of page experience metrics and its new Core Web Vitals metrics. Now, at first glance this sounds like a lot – but the good news is, this change to how Google will be measuring and ranking your content is a plus for website owners who have always been paying attention to the keys of SEO and search success.

And even better, you have time. This Google update won’t be rolled out until sometime in 2021. This gives you (and us) ample time to audit your website, review your content, test it on mobile and desktop, and make sure you’re ticking all the boxes for page experience and core web vital metrics.

Read more
8 Week SEO Basics Course

Introducing the Know Agency 8-Week SEO Basics Course

Learn about keyword research, links, content optimization, and more in this free SEO course

There is a lot of content available about SEO, search, content marketing, and Google. Unfortunately, this means there is a lot of contradictory, misleading, and plain old incorrect information out there about SEO and search.

We want to put an end to the confusion around SEO and help people like you understand what the priorities should be for SEO, search, content marketing, and Google.

When you focus on getting the basics of SEO right, it’s much easier to run successful pay-per-click (PPC) campaigns, strategic social media rollouts, and to build a consistent base of blog and email newsletter readers.

This year we are celebrating the 10-year anniversary of Know Agency. This is a big deal for us. We’re a small team, each of us has very specific roles and unique expertise. This allows us to be agile, flexible, and responsive to our client needs and challenges. And ultimately, is the reason why we and our clients are successful.

We are driven by a few core questions:

  • “What are the client challenges? How can we solve these client challenges?”
  • “What can we do better for our clients?”
  • “What don’t we know? What is the best way to learn?”

And this is why we developed the Know Agency 8-Week SEO Basics Course.

Read more
On-Page SEO Checklist

On-Page SEO Checklist: Supplements and Natural Products Companies Help Your Website Get Found and Noticed by Google

Get actionable SEO tips that help you rank higher in search engine results

Your website has to look good. But equally important is focusing on the SEO factors that help you get noticed and ranked by Google.

To get the traffic (clicks) you want from Google search engine results, you need to make sure your on-page SEO is working for you. This is particularly important now, during the current sales and search volume spike for supplements and natural products.

You need to make your SEO is helping you stand out with Google and your customers.

What is On-Page SEO? SEO stands for Search Engine Optimization. SEO is a specialized approach that makes it possible for your website to stand out and be found in Google searches.  On-page SEO includes page formatting, keywords, website layout, content structure, links, image tags, meta descriptions, and more. An optimal on-page SEO strategy makes it easy for Google to give people the correct answers to their questions.  

Read more
Invest in SEO

Why Investing in SEO Is More Important Than Ever: Build Customer Confidence, Loyalty, and Trust with SEO

Get actionable advice on how to invest in your SEO today so you meet future demands

The COVID-19 pandemic has changed every aspect of daily life. Schools are closed, retail storefronts are shuttered, people are working remotely, and everyone is staying home.

Agility has become more important than ever. Remote meetings and sales calls are the norm. People are buying everything online. Businesses are finding new ways to serve customer demand. Communication and business are still happening, just differently.

And this is exactly why investing in SEO during this downturn is critical. People still want and need your products and services. In both B2B and B2C, people are still searching, clicking, reading, and buying. The demand is still here.

Proven SEO strategies keep you competitive today and position you for success when this pandemic is behind us.

Read more
Supplement Sales are Spiking During the COVID-19 Pandemic

Supplement Sales are Spiking During the COVID-19 Pandemic: Is Your Website Ready to Support this Boom in Sales and Search Traffic?

Learn about E-A-T and why it is so important for supplements and natural products websites

Sales for supplement and natural products companies are up. In fact, they are way up. Online search traffic for supplements and natural products has never been higher. On the flipside there are also companies that are not seeing a surge in sales or website traffic.

And this underscores why it takes more than having a good product to thrive during the COVID-19 pandemic supplements sales spike. For both supplements companies who are seeing a surge in online sales and those who are lagging behind, your website and SEO must be working for you not against you.

When was the last time you updated your website? How frequently are you posting informative, high-quality blogs? Which keywords are driving traffic to your website? What is the search traffic for your niche and how is this translating to traffic and sales for you? Have you created landing pages that help consumers learn more about your products?

While the consumer interest in supplements is spiking, it’s important to remember that this is a very competitive market. As a supplements company owner, you need to do all you can stay ahead. You’ve got a proven product, you’re seeing a boom in sales, and now you need to keep the momentum going.

This is where your website, search engine optimization (SEO) strategy, content marketing, social media presence, and search traffic make such a huge difference for you, your consumers, and Google.

Read more