Search intent and a focus on readers is what Google MUM wants
Google Search has made updates to the Google MUM algorithm. These updates place a heightened priority on search intent, focusing on reader needs, content quality and formats, and SEO.
In this blog we give you an overview of what Google MUM is and then dive into what’s new with Google MUM and how it impacts you and your readers.
These quotes from the Google MUM announcement, underscore what the company is trying to do for people who search:
“We are bringing the latest in AI to Google’s products, giving people new ways to search and explore information in more natural and intuitive ways.
In the coming months, we’ll introduce a new way to search visually, with the ability to ask questions about what you see.
By combining images and text into a single query, we’re making it easier to search visually and express your questions in more natural ways.”
At its core, Google MUM is about making it easier for you to receive the information you want. AI means Google Search is trying to help you by suggesting related information and asking the deeper and related questions for you.
And this is exactly why you need to give your readers content that addresses their search intent. Think beyond the basic question and provide the supporting and complementary content that provides the full picture.Read more