Learn why you need to put a priority on content and good design
More changes are coming to how Google evaluates and ranks your web page in search engine results. In May, Google announced it is adding page experience to its ranking algorithm. This means when the new algorithm comes into effect in 2021, your web pages have to give readers both high-quality content and a superior user experience.
To do this, Google will be evaluating and measuring your web pages with a set of page experience metrics and its new Core Web Vitals metrics. Now, at first glance this sounds like a lot – but the good news is, this change to how Google will be measuring and ranking your content is a plus for website owners who have always been paying attention to the keys of SEO and search success.
And even better, you have time. This Google update won’t be rolled out until sometime in 2021. This gives you (and us) ample time to audit your website, review your content, test it on mobile and desktop, and make sure you’re ticking all the boxes for page experience and core web vital metrics.Read more