How to adjust your social media, content, and marketing strategy to support your customers
It is not business as
usual. It is not life as normal. This makes for a confusing and frankly scary
time. There are no words that can make things better. All we can do right now
is do our best to adjust to this new normal.
This is what I want to
help you do with this blog. Together with the Know Agency team, we’ve put our
heads together, done a lot of research, and had many conversations about how we
can support our clients and readers. How can we help make this new normal feel
less chaotic and confusing?
And, we know that a
lot has already been written and shared about this. We don’t want to overwhelm
and crowd your inbox or RSS feeds with more of the same. With my team, I’ve put
together some lists of suggestions, resources, ideas, and things to think about
when trying to keep moving forward.
Above all else, we
need to remember the power of community. Community has changed a lot in the
last few days – but people are still out there. It’s more important than ever
to put conscious effort into connecting, talking, listening, and helping.
Read more 
COVID-19 Has Changed Everything But Your Customers Still Need You
/in Digital Marketing, Industry /by Jane PhelpsHow to adjust your social media, content, and marketing strategy to support your customers
It is not business as usual. It is not life as normal. This makes for a confusing and frankly scary time. There are no words that can make things better. All we can do right now is do our best to adjust to this new normal.
This is what I want to help you do with this blog. Together with the Know Agency team, we’ve put our heads together, done a lot of research, and had many conversations about how we can support our clients and readers. How can we help make this new normal feel less chaotic and confusing?
And, we know that a lot has already been written and shared about this. We don’t want to overwhelm and crowd your inbox or RSS feeds with more of the same. With my team, I’ve put together some lists of suggestions, resources, ideas, and things to think about when trying to keep moving forward.
Above all else, we need to remember the power of community. Community has changed a lot in the last few days – but people are still out there. It’s more important than ever to put conscious effort into connecting, talking, listening, and helping.
Read moreYour SEO To Do List: Optimize Your SEO with 10 SEO Best Practices
/in SEO /by adminWith the current pandemic, many kids are being home schooled and working on their homework. Did you know that you should be working on yours as well? No one really likes homework, but it is one of the best ways to do something today that pays off in the future.
Some people deal with uncertainty by cleaning, online shopping, or binge watching – but I want to change this. Instead, I want you to do your SEO homework. SEO homework is the best way to turn a not-so-great situation into one that converts into only good things with improved search engine results, more website traffic, and new customer relationships.
Like you, the Know Agency team is disappointed with cancelled conferences and speaking engagements, delayed family trips, and adjusting to not socializing with friends and family. But now, we do have some extra room in our schedules to focus on the to do’s that frankly we’ve been too busy to address.
Read moreSearcher Intent and SEO: Why Searcher Intent Should Be Part of Your SEO Strategy
/in SEO /by Jane PhelpsSearcher intent is the problem, question, or query that a person wants solved. This drives the terms they enter in a search engine.
It’s critical that your SEO, keyword, and content strategy is built around searcher intent. You want people to come to your website – so this means you need you need to know what your readers are looking for and then give it to them.
Searcher intent is so central to SEO success that Ignite Visibility recently surveyed 500 respondents aged 25-60 to find answers to this key question: What do searchers look for in the search results, and how accurately do those results reflect search intent?
The results from this survey really caught the attention of the entire Know Agency team. In fact, for us they reiterated what we’ve been telling you and our clients for a long time now.
The team thought it would be useful to highlight some of the key findings from the Ignite Visibility survey and give you advice on how you can turn these survey results into SEO, keyword, and content actions.
Read moreStop Overcomplicating SEO and Keywords: Find Your 20 Keywords for 2020 In 5 Easy Steps. Start Optimizing Today.
/in SEO /by Jane PhelpsYou need more website traffic. You want to be ranked higher in Google search engine results. You want more clicks, likes, followers, shares, and email newsletter subscriptions.
This means you need to drill down and focus on a simple keyword and SEO strategy for 2020.
There are lots of articles about finding your keywords, optimizing your content, getting SEO right, and ranking higher in search engine results. The problem with most of these articles is that they overcomplicate SEO and keywords. You spend hours reading about SEO and keywords, become so overwhelmed with advice and strategies that you don’t know where to start and end up doing nothing.
This article is different. We give you five easy steps to find your 20 keywords in 2020. Then we give you four easy ways to optimize your content for your keywords. And finally, a couple of sentences on how to create reports that tell you how your keywords are performing.
Read moreWhy Work with Know Agency? Learn How We’ve Helped Businesses Like Yours Get Found
/in Know Agency /by Jane PhelpsYou want to work with Know Agency because we believe in what we do. We are a team of committed professionals who move mountains for our clients.
SEO. Search. Content. Digital Marketing. Website Taxonomy. SEO Training. Strategy. Analytics.
We are the complete package. The best part is that Know Agency is the ideal size team to be nimble and meet your business needs.
You get to talk to the person working for you and have real conversations about your challenges and what we’ll do to make them go away.
Read more