SEO - Know Agency

What is an SEO Strategy? 11 SEO Tactics to Create a Winning SEO Strategy

April 2, 2021/in SEO /by Jane Phelps

Learn how to define an SEO strategy to achieve your website goals

An SEO strategy is an approach or process that helps improve search engine rankings. A successful SEO strategy is key to improving your organic search traffic.

Improved search engine results, consistent organic search results, and a page one ranking on Google do not happen by accident. This takes a concentrated effort of fine-tuning, reviewing, and tweaking your SEO strategy.

Your SEO strategy must be specific to your website, target demographic, products, services, and goals. There is no such thing as a cookie-cutter SEO strategy or “buying an SEO strategy”.

With our 11 SEO tactics for creating a winning strategy, you can create a customized SEO strategy specific to your website goals.

What is an SEO Strategy?

An SEO strategy is the process, steps, and approach used to improve search engine rankings and organic search results for a website or specific content.

An SEO strategy should inform the content you create (including webinars, ebooks, whitepapers, etc.), your website design, social media posts and strategy, and each page on your website.

Remember, while SEO stands for search engine optimization, simply “doing” SEO is not enough. You need a strategy based on the fundamentals of SEO, search, and knowing your target demographic.

What are Social Signals? 7 Ways to Improve Social Signals

March 22, 2021/in SEO /by Jane Phelps

Learn how social signals impact SEO

Social signals are the likes, shares, and views of social media posts. These social likes, shares, and views signal to search engines and your social media followers that your content is useful and relevant.

Likes, shares, and views help increase the visibility of your social posts. The more visible your posts, the more people who will read, like, share, and click your posts. For some social media posts, this can snowball into millions of shares, likes, views, and clicks.

Engagement or social signals are a key social media marketing metric – telling you what types of content resonate with your social media followers.

Search engines want to rank and promote content that resonates and engages readers. So, while Google does not consider social signals to be an official ranking signal, these likes, shares, and views do tell search engines your content is of high quality and value.

There is a lot of mixed messaging on social signals and their importance for SEO. In this blog we discuss how social signals impact SEO and how you can improve your social signals.

What is Technical SEO? An 8 Step Checklist to Optimize Technical SEO

March 18, 2021/in SEO /by Amanda DeWitt

Why technical SEO matters and is key to ranking and getting clicked

Technical SEO is the framework that makes it easier for search engines to crawl, index, and rank your website.

While quality content, internal links, unique meta descriptions, and keyword research are essential, these on-page SEO tactics cannot stand alone.

Your website needs to be structured properly, secure, responsive, and fast. And this is what technical SEO does for your website.

Read on to learn more about what technical SEO is, why technical SEO matters, and then use our 8-step checklist to optimize technical SEO.

As always, I’m ready and available to answer your questions. Call me or send me an email, I want your website to work for you and this includes getting technical SEO right.

What is Technical SEO?

Technical SEO is the behind-the-scenes process that makes it easy for search engines to find, crawl, index, and rank your website. Core to effective technical SEO is ensuring your website is responsive, easy to read, secure and loads quickly.

Search engines want to give users websites that deliver a positive user experience, and this extends beyond content to how the website is structured and architected.

Back to SEO Basics: 10 Keys to SEO and Getting Found

March 1, 2021/in SEO /by Jane Phelps

Focus on the basics of SEO so you get found, ranked, and clicked

The fundamentals and basics matter. And when it comes to SEO, we want you to step back and make sure you’re doing the basics right.

Think back to how you learned how to ride a bike. You started with a balance bike, learning how balance works and then after a few spills and thrills moved on to a two-wheeler. SEO is the same.

You need to start with SEO basics – keywords, internal links, search intent, clean layout, quality content, and a secure and fast website. When you get this right and your content starts ranking well in search engines, you can move onto advanced SEO techniques and trends.

If you take away one thing from this blog it’s this: the basics of SEO are essential to getting found, ranked, clicked, read, and shared.

How To Use SEO and Social Media Effectively

February 25, 2021/in SEO /by Jane Phelps

Your social media content does impact your search results – don’t forget SEO!

Social media can be confusing. What should you share and post? How do I get people to follow me on social media? Why isn’t anyone clicking the links I share or posting a comment? Is anyone out there?

Social media is a fast and crowded medium. A Tweet is posted and 2 seconds later, it’s lost in the long list of new Tweets. Constant scrolling and scanning means your Facebook and Instagram posts are missed – even if they satisfy search intent. LinkedIn is crowded, your articles might get read but no one clicks the like button or posts a comment.

To attract attention, your social media posts must do it all – communicate a value, benefit, CTA, and meet search intent. This is not easy. If it was, everyone would be going viral…

Writing for social media demands you understand keywords, your target audience, what your competitors are and aren’t doing and saying, and the problems your audience has. And these factors are the crux of good SEO.

In this blog we focus on how you can use social media and SEO together to help you get found, noticed, clicked, liked, and shared. Just like a good social media post, we’re keeping this to-the-point and giving the facts you need on social media and SEO.