Creating content optimized for Google’s featured snippets requires you to follow the basics of on-page SEO with a strategy twist.

You need to do more than standard keyword and searcher intent research. You need to do more than write clear and concise content.

To optimize for featured snippets, you need to research who is ranking for the featured snippet spots you want. To optimize for featured snippets, you need to write content that answers questions and queries.

Optimizing for featured snippets is one of the best SEO and Google search strategies available. Think of how your eyes go to the top of the search engine results page (SERP). And when you add voice search to the mix, optimizing for featured snippets only make sense.

We know that there’s a lot to think and know about when it comes to SEO, Google, search engine rankings, and getting people to read your content. Above all else, we don’t want you to be overwhelmed.

Read this blog, learn about featured snippets and how they can help you. And then contact us with your questions. We get it – there’s a lot to take in. Our goal is to share with you what we know so you can understand why we suggest what we do.

Learn the facts on Google MUM and how it impacts your SEO and content strategy

New Search technology is coming from Google. At I/O 2021, Google revealed the work the company is doing into AI and improving search results.

Google says Multitask Unified Model (MUM) is a new AI milestone for understanding information. While MUM is not live and has not been rolled into any Google products, it’s important to understand MUM and how it could impact SEO, content, and search.

In this blog we tell you what you need to know about MUM, provide a refresher on BERT and natural language processing, explain how MUM could change search, and what you can do today to get ready for MUM.