Stay up-to-date on the latest topics in search engine optimization (SEO).

Why Searcher Intent Should Be Part of Your SEO Strategy

Searcher Intent and SEO: Why Searcher Intent Should Be Part of Your SEO Strategy

Searcher intent is the problem, question, or query that a person wants solved. This drives the terms they enter in a search engine.

It’s critical that your SEO, keyword, and content strategy is built around searcher intent. You want people to come to your website – so this means you need you need to know what your readers are looking for and then give it to them.

Searcher intent is so central to SEO success that Ignite Visibility recently surveyed 500 respondents aged 25-60 to find answers to this key question: What do searchers look for in the search results, and how accurately do those results reflect search intent?

The results from this survey really caught the attention of the entire Know Agency team. In fact, for us they reiterated what we’ve been telling you and our clients for a long time now.

The team thought it would be useful to highlight some of the key findings from the Ignite Visibility survey and give you advice on how you can turn these survey results into SEO, keyword, and content actions.

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Stop Overcomplicating SEO and Keywords

Stop Overcomplicating SEO and Keywords: Find Your 20 Keywords for 2020 In 5 Easy Steps. Start Optimizing Today.

You need more website traffic. You want to be ranked higher in Google search engine results. You want more clicks, likes, followers, shares, and email newsletter subscriptions.

This means you need to drill down and focus on a simple keyword and SEO strategy for 2020.

There are lots of articles about finding your keywords, optimizing your content, getting SEO right, and ranking higher in search engine results. The problem with most of these articles is that they overcomplicate SEO and keywords. You spend hours reading about SEO and keywords, become so overwhelmed with advice and strategies that you don’t know where to start and end up doing nothing.

This article is different. We give you five easy steps to find your 20 keywords in 2020. Then we give you four easy ways to optimize your content for your keywords. And finally, a couple of sentences on how to create reports that tell you how your keywords are performing.

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Benefits of Using PPC and SEO Together

PPC and SEO: 5 Benefits of Using PPC and SEO Together

PPC and SEO are ultimately about the same thing, search and getting clicks. These two inbound marketing tactics make it easier for your customers to find you online.

It used to be that PPC and SEO were siloed – you either focused on organic SEO or you put all your efforts into PPC campaigns. However, the internet is changing and so is Google, meaning that it’s time for SEO and search strategies to change as well.

When used together, SEO and PPC makes it easier for people to find you and encourages them to click your URL in the Google search results page.

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The Wall Street Journal and Google Search

The Wall Street Journal and Google Search

On November 15th, the Wall Street Journal published an article titled How Google Interferes With Its Search Algorithms and Changes Your Results. While it’s great that a leading newspaper devoted space to search, SEO, and Google algorithms, the article unfortunately presented a range of misleading information.

In response, a number of our search and SEO colleagues responded with articles highlighting the issues with the Wall Street Journal’s reporting on Google search.

We’ve been following the reaction to this article and while we don’t have anything new to contribute, we thought it would be useful to provide a roundup of the response articles written by our search and SEO colleagues.

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How Google BERT Impacts Your Search Engine Results

How Google BERT Impacts Your Search Engine Results

The Google BERT algorithm makes it possible for Google to interpret search queries better, meaning that your users will get more relevant search engine results.

BERT looks at the context of the words used in the search query – so you need to make sure your content is well-written, clear, and is focused on search intent. For websites that have quality content, BERT should make it easier for your users to find you and learn about your products and services.

Google said on October 25th, that this algorithm update is the “biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.”

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