At Know Agency we specialize in organic search and paid search marketing expertise and leadership for health and wellness brands.
We give you the strategies, tools, and processes to make you stand out in Google search results – ensuring you can connect and resonate with your customers.
Why Know for Wellness and Nutrition
Our CEO, Jane Phelps, started Know Agency focused solely on the nutritional supplement space in 2010. With her hands-on experience working in the health and wellness space, Jane is a highly sought-after public speaker and conference presenter at industry tradeshows, networking events, and conferences on search and digital marketing strategies for wellness and nutrition brands.
Jane knows your industry, challenges, and opportunities and she’s built a team that provides best in class services for health, wellness, and supplement brands. The Know Agency team knows how you can build your awareness and sales via search, when your prospects and customers are looking for your brand.
The Know Agency team are the people you can trust for practical, actionable, and useful search (SEO) advice, best practices, and knowledge.
We Start By Listening and Learning About Your Business
We ask you questions. We listen to you. We learn what makes you unique.
And then we give you a customized search strategy that will meet your business goals.
Why Your Wellness and Nutrition Brand Needs Strategic Search Direction
Google classifies your company as a Your Money Your Life (YMYL) website. This means it’s critically important your website and content communicate expertise, authoritativeness, and trustworthiness (E-A-T).
Because Google has high expectations for your entire digital footprint – you cannot take chances with your search engine optimization strategy. Google looks at and considers everything you do online when it ranks your brand and website in the search engine results.
Google has high expectations for the content quality and user experiences it ranks at the top of its search engine results.
Google does not tolerate thin content, keyword stuffing, obtrusive pop-ups and ads, or misleading promises.
Your prospects and customers are savvy – they are equally skeptical of thin content and flimsy promises.
This is exactly why you need the Know Agency team working for and with you.
How We Give You a Customized Search Strategy
We review your data and search analytics.
We run competitive analysis to find out where your competitors are and what they’re doing.
We find your customers and prospects and learn what they do and don’t like.
We audit your digital brand. We look for your areas for improvement. We look for what you’re doing right.
We analyze your search terms and keywords.
And then we build you a search engine optimization strategy with supporting efforts (such as content and paid search) that aligns with your goals and brand.
We give you honest professional feedback on what you need to do. We explain the why behind what you need to do.
We are a dynamic and nimble team of subject matter experts:
- SEO and search
- Technical website analysis and design
- UX/UI reviews and recommendations
- Content creation, auditing, planning, and marketing
- Paid search and pay-per-click ad campaigns
- On-page and off-page SEO and keyword research
- SEO, search, content, and digital marketing speakers, trainers, and educators
- Google algorithms, compliance, analytics, and search results auditing
The Google Quality Rater Guidelines (QRG) are used to evaluate the quality of search results.
Google’s search quality raters (real people) use these guidelines to help ensure Google Search is returning relevant results from the most reliable sources available.
Refer to the latest version of Google Quality Rater Guidelines for detailed information.
E-A-T stands for expertise, authoritativeness, trustworthiness.
For your wellness and nutrition brand, this means you need to clearly communicate:
Expertise: you need to demonstrate your expert skills or knowledge in the wellness and nutrition domains. Make your Contact Info easy to find. Include a link to your About Us and/or Contact Us page in either your main menu or footer navigation.
Authoritativeness: you need to demonstrate that the person writing your content is an authority in your field and the content subject matter. Identify your authors with a byline and bio.
Trustworthiness: Google measures your website trustworthiness by analyzing the quality of your backlinks. Focus on creating high-quality, well-researched content that other sites will want to link to or use as research sources.
YMYL stands for Your Money Your Life. Websites that sell products or provide services or information that can impact the happiness, health, financial stability, or safety of users are categorized by Google as YMYL.
Because YMYL sites contain information that can impact a person’s life, your content and website must adhere to very high standards for quality, research, and authorship.
It is important your content clearly demonstrates E-A-T (expertise, authoritativeness, trustworthiness).
The top SEO priority for wellness and nutrition brands is to follow and comply with the Google Quality Rater Guidelines.
The Google Quality Rater Guidelines are used to evaluate the quality of search results. Google’s search quality raters are real people who use these guidelines to make sure the search results display relevant content from reliable sources.
As a wellness or nutrition brand, it’s important you know what the Google Quality Rater Guidelines state about E-A-T and YMYL websites.
Refer to the latest Google Quality Rater Guidelines for detailed information.