Learn how to define an SEO strategy to achieve your website goals
An SEO strategy is an approach or process that helps improve search engine rankings. A successful SEO strategy is key to improving your organic search traffic.
Improved search engine results, consistent organic search results, and a page one ranking on Google do not happen by accident. This takes a concentrated effort of fine-tuning, reviewing, and tweaking your SEO strategy.
Your SEO strategy must be specific to your website, target demographic, products, services, and goals. There is no such thing as a cookie-cutter SEO strategy or “buying an SEO strategy”.
With our 11 SEO tactics for creating a winning strategy, you can create a customized SEO strategy specific to your website goals.
What is an SEO Strategy?
An SEO strategy is the process, steps, and approach used to improve search engine rankings and organic search results for a website or specific content.
An SEO strategy should inform the content you create (including webinars, ebooks, whitepapers, etc.), your website design, social media posts and strategy, and each page on your website.
Remember, while SEO stands for search engine optimization, simply “doing” SEO is not enough. You need a strategy based on the fundamentals of SEO, search, and knowing your target demographic.Read more