Stay up-to-date on the latest topics in search engine optimization (SEO).

Guide to Google Page Experience and Core Web Vitals

Guide to Google Page Experience and Core Web Vitals

How to optimize for Page Experience and Core Web Vitals

To optimize for Page Experience and Core Web Vitals, you need to focus on technical SEO and on-page SEO.

The Google Page Experience update will be live in May. So, you need to take action now. And this is why we wrote this guide to Google Page Experience and Core Web Vitals – we want to make sure you’re ready for what is coming.

If you understand Page Experience and Core Web Vitals – stop reading this guide and download our Google Page Experience checklist.

Use this 7-step Google checklist to keep Google and your readers happy and achieve your SEO, content, and search goals.

We know you’re busy. This is why we’re here. Contact Jane or Kevin to talk about Google Page Experience and Core Web Vitals – we promise to help you.

Read this Guide to Google Page Experience and Core Web Vitals to learn:

  1. What is Google Page Experience?
  2. How to Optimize for Google Page Experience
  3. What are Core Web Vitals?
  4. How to Optimize for Core Web Vitals
  5. What about Top Stories and AMP?
  6. Tools to Measure Core Web Vitals Metrics
  7. Read More About Page Experience, Core Web Vitals, Google, and SEO

While all of the components of page experience are important, we will prioritize pages with the best information overall, even if some aspects of page experience are subpar. A good page experience doesn’t override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search.” Sowmya Subramanian, Director of Engineering for Search Ecosystem, Google

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11 SEO Tactics to Create a Winning SEO Strategy

What is an SEO Strategy? 11 SEO Tactics to Create a Winning SEO Strategy

Learn how to define an SEO strategy to achieve your website goals

An SEO strategy is an approach or process that helps improve search engine rankings. A successful SEO strategy is key to improving your organic search traffic.

Improved search engine results, consistent organic search results, and a page one ranking on Google do not happen by accident. This takes a concentrated effort of fine-tuning, reviewing, and tweaking your SEO strategy.

Your SEO strategy must be specific to your website, target demographic, products, services, and goals. There is no such thing as a cookie-cutter SEO strategy or “buying an SEO strategy”.

With our 11 SEO tactics for creating a winning strategy, you can create a customized SEO strategy specific to your website goals.

What is an SEO Strategy?

An SEO strategy is the process, steps, and approach used to improve search engine rankings and organic search results for a website or specific content.

An SEO strategy should inform the content you create (including webinars, ebooks, whitepapers, etc.), your website design, social media posts and strategy, and each page on your website.

Remember, while SEO stands for search engine optimization, simply “doing” SEO is not enough. You need a strategy based on the fundamentals of SEO, search, and knowing your target demographic.

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What are Social Signals? 7 Ways to Improve Social Signals

Learn how social signals impact SEO

Social signals are the likes, shares, and views of social media posts. These social likes, shares, and views signal to search engines and your social media followers that your content is useful and relevant.

Likes, shares, and views help increase the visibility of your social posts. The more visible your posts, the more people who will read, like, share, and click your posts. For some social media posts, this can snowball into millions of shares, likes, views, and clicks.

Engagement or social signals are a key social media marketing metric – telling you what types of content resonate with your social media followers.

Search engines want to rank and promote content that resonates and engages readers. So, while Google does not consider social signals to be an official ranking signal, these likes, shares, and views do tell search engines your content is of high quality and value.

There is a lot of mixed messaging on social signals and their importance for SEO. In this blog we discuss how social signals impact SEO and how you can improve your social signals.

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What is Technical SEO?

What is Technical SEO? An 8 Step Checklist to Optimize Technical SEO

Why technical SEO matters and is key to ranking and getting clicked

Technical SEO is the framework that makes it easier for search engines to crawl, index, and rank your website.

While quality content, internal links, unique meta descriptions, and keyword research are essential, these on-page SEO tactics cannot stand alone.

Your website needs to be structured properly, secure, responsive, and fast. And this is what technical SEO does for your website.

Read on to learn more about what technical SEO is, why technical SEO matters, and then use our 8-step checklist to optimize technical SEO.

As always, I’m ready and available to answer your questions. Call me or send me an email, I want your website to work for you and this includes getting technical SEO right.

What is Technical SEO?

Technical SEO is the behind-the-scenes process that makes it easy for search engines to find, crawl, index, and rank your website. Core to effective technical SEO is ensuring your website is responsive, easy to read, secure and loads quickly.

Search engines want to give users websites that deliver a positive user experience, and this extends beyond content to how the website is structured and architected.

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SEO Basics: 10 Keys to SEO and Getting Found

Back to SEO Basics: 10 Keys to SEO and Getting Found

Focus on the basics of SEO so you get found, ranked, and clicked

The fundamentals and basics matter. And when it comes to SEO, we want you to step back and make sure you’re doing the basics right.

Think back to how you learned how to ride a bike. You started with a balance bike, learning how balance works and then after a few spills and thrills moved on to a two-wheeler. SEO is the same.

You need to start with SEO basics – keywords, internal links, search intent, clean layout, quality content, and a secure and fast website. When you get this right and your content starts ranking well in search engines, you can move onto advanced SEO techniques and trends.

If you take away one thing from this blog it’s this: the basics of SEO are essential to getting found, ranked, clicked, read, and shared.

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