At Know Agency we specialize in content strategy, organic search, and paid search marketing for brands. We are experts in creating and writing content that meets search intent, powers your SEO goals, and puts you on page one of the Google search results.
It’s no secret that everything starts with content. From your Home page, blogs, About Us page, and every page in between – you need clearly written and researched high-quality content.
Quality content cannot be faked. Google is too smart to be tricked by thin content that lacks expertise, authoritativeness, and trustworthiness. Your readers are smart and have little time to waste on content that does not immediately answer their questions.
You need a content strategy that puts high-quality content front-and-center. This is what we do. Our in-house writers know the importance of good words and getting words working for you.
Know Agency writers become your in-house subject matter experts, researching your domain and brand, creating content in your tone and brand voice. Our writers use keyword research, search intent analysis, demographic research, and SEO strategies to create high-quality relevant content.
Trust us to create the content that delivers and gets you ranked at the top of the search engine results page.
How We Create a Content Strategy for You
We ask you what your goals are.
We learn what your challenges are. We learn what your strengths are.
We get to know your team.
We learn who your prospects and customers are.
We learn what questions people are asking about your domain and brand.
We learn what your digital footprint looks like.
We ask you questions. We listen to you. We learn what makes you unique.
And then we give you a customized content strategy and plan that resonates with your prospects and customers.
The content we create for you complies with Google’s standards and expectations for content quality, expertise, authoritativeness, and trustworthiness (E-A-T), value and relevance, and readability.
Have an existing content team? We can provide training and leadership to help your content team create optimized content that complies with Google’s standards for quality, E-A-T, readability, page experience, and relevance.
Why Your Brand Needs a Content Strategy
Google. Google expects your brand and company to provide high-quality content that ticks all the boxes for relevancy, expertise, authoritativeness, and trustworthiness (E-A-T), search intent, and readability.
This means you need to plan and write strategic content. Content that answers questions and solves problems for your prospects and customer. Content that uses keywords the right way and is formatted for easy reading and excerpting in search engine results.
Content is a crucial component of a strategic SEO, paid search, and digital marketing plan. Everything starts and ends with content. You need to communicate your brand, your vision, your benefits, and convince people to buy from you.
This requires the right words at the right time used in the right way. You need to establish expertise, authoritativeness, trustworthiness, and confidence. This is the only way to gain a competitive edge and build brand loyalty.
Our in-house content specialists can do this for you. They can create content that ranks at the top of the search engine results. They can create the content that other companies link to (and try to outperform).
A custom Know Agency content strategy is your competitive advantage.
How We Give You a Custom Content Strategy
We audit your existing content. We look for gaps in your content. We review your content for E-A-T and compliance with Google’s content assessment checklists.
We review the data and search analytics. We find out what the search trends are. We learn what type of content people are consuming.
We run a competitive analysis. We learn who your competitors are, where they are, and what they’re doing. We identify your best competitive content opportunities.
We analyze keywords. We find the overlooked keyword opportunities. We build you a custom keyword strategy.
We find you customers and prospects. We learn the questions they have. We find out what their challenges are. We learn where they are in the sales funnel. We discover what they do and don’t like.
We audit your digital brand. We look for your areas for improvement. We look for what you’re doing right.
And then we create a custom content strategy that makes Google and your readers happy. We create content that converts and builds brand loyalty.
Your content plan includes keywords, content focus, search intent analysis, recommendations for refreshing and updating existing content, draft outlines, and a calendar of deliverables.
Know Agency has the content experts you need to help your content rank at the top of the search results page.
A content strategy is a plan that outlines how you use content to communicate your brand, product, services, and benefits to your prospects and customers.
An actionable content strategy should include keyword research, search intent analysis, demographic research, and detailed outlines for blogs, articles, whitepapers, and general website content.
Content marketing is a long-term strategy that uses content to create a relationship with your target audience. Core to a successful content marketing strategy is using high-quality content to connect with your readers and customers.
Content marketing includes content available on your website, social media channels, YouTube, podcasts, infographics, paid search ads, and more. When done right, content marketing builds brand awareness, drives sales, educate readers, and pushes content to the top of the search engine results page.
Learn more about content marketing.
Where to use your keywords:
- Page title
- Page meta description
- In the first 200 words of your content
- Where it makes sense in your content
- Anchor text for inline links
It’s important your keywords are used naturally in your content.
Do not stuff your content with keywords or write awkward sentences just to use a keyword.
Learn more about how to use keywords in your content.
Google wants high-quality, high-value, relevant, and informative content that communicates expertise, authoritativeness, and trustworthiness (E-A-T). Google places a priority on content that provides a positive user experience. Your content must be relevant, readable, clearly written, demonstrate E-A-T, and confidence.
In fact, Google has content quality assessment checklists to help you assess your content quality. Learn more about Google’s content quality assessment checklists and what we want you to look for in your content.
Remember to review the Google Quality Rater Guidelines for recommendations on content expectations.
Your content should be long enough to address the topic you are writing for.
Your content should be long enough to provide a rich resource that gives readers the information they’re looking for. Depending on the topic and type of content, this may include background material, FAQs, and related content.
In terms of actual word length, the longer – the better. It’s very difficult to write informative, relevant, and high-quality content in less than 1,000 words.
Blog posts and articles in the 1,000 – 2,000-word range do outrank shorter content in the search engine results page.
Learn more about writing digital content.