Search intent must be the foundation for every piece of content you write
Satisfying search intent must be your number one goal. Plain and simple, if your content doesn’t deliver for search intent, it’s not going to rank.
Google is doing its best to make it obvious how important search intent is for your content, audience, and search engine results ranking. With Google BERT, Google Page Experience, featured snippets, People Also Ask, and the related searches list, Google is clearly doing everything it can to satisfy the user.
People come to Google because they have questions, and they want answers. This demands understanding the intent behind the search, where in the buying journey or marketing funnel the person is, and what extra information the person might need to satisfy their needs.
And this all circles back to you. You need to give Google what it wants – content that fulfills search intent. Now, we know you can’t read the minds of your audience, but thanks to Google, you can learn a lot about why people are asking the questions they’re asking and what this says about the type of information they’re looking for.
Search intent is a big deal. Do not overlook it. The way people search and their expectations from search results is changing. What worked six months ago, won’t necessarily work now. And with the upcoming release of Google Page Experience in May, there is no time to waste – you need to make your audience the priority.Read more