Your social media content does impact your search results – don’t forget SEO!
Social media can be confusing. What should you share and post? How do I get people to follow me on social media? Why isn’t anyone clicking the links I share or posting a comment? Is anyone out there?
Social media is a fast and crowded medium. A Tweet is posted and 2 seconds later, it’s lost in the long list of new Tweets. Constant scrolling and scanning means your Facebook and Instagram posts are missed – even if they satisfy search intent. LinkedIn is crowded, your articles might get read but no one clicks the like button or posts a comment.
To attract attention, your social media posts must do it all – communicate a value, benefit, CTA, and meet search intent. This is not easy. If it was, everyone would be going viral…
Writing for social media demands you understand keywords, your target audience, what your competitors are and aren’t doing and saying, and the problems your audience has. And these factors are the crux of good SEO.
In this blog we focus on how you can use social media and SEO together to help you get found, noticed, clicked, liked, and shared. Just like a good social media post, we’re keeping this to-the-point and giving the facts you need on social media and SEO.Read more