This is your complete guide to SEO. Be ready to learn about:
What search engine optimization (SEO) is and how to do it right
How to optimize your content for SEO
How to use keywords effectively
The differences between on- and off-page SEO
How to create an SEO strategy that works
What you need to know about Google, search, and SEO
How social media impacts SEO
How to create links that help SEO
The connections between SEO and digital marketing
What is SEO?
SEO stands for Search Engine Optimization. SEO is the specialized approach that supports your website in standing out from the rest of the crowd.
SEO is more than keywords. SEO includes:
Image tags, and more.
These keys to SEO help you improve and promote your website, so it receives traffic from search engines and meets the needs of your readers and customers.
Why is SEO Important for My Business?
SEO is important for your business because search engines and people continually examine key elements on your website to give it a grade or rank against a search engine query.
Google works with contractors called Search Engine Quality Raters who manually review websites to measure and monitor how well they answer questions, provide useful expert information, and assess overall quality. This impacts how well your website and web pages rank in Google search engine results.
SEO lets you write content that resonates with people and search engines. SEO is key to successful pay-per-click (PPC) campaigns, social media posts, email newsletters, and any content you post on your website.
SEO makes it possible for you to give search engines and people what they want: content that answers the questions people are asking. And this good for your business.
When your website provides the content that people are looking for, you can rank higher in the search engine results page (SERP), resulting in more clicks and people visiting your website.
Complete Guide to SEO
Table of Contents
Getting Started with SEO: learn about keywords, search engine results, organic search, content, search intent, and more.
Links and SEO: learn the best way to get your links and backlinks working for SEO and your readers.
Optimizing for SEO: learn the SEO optimization strategies essential to ranking and getting clicked in the search engine results page.
SEO Strategies: stay up to date with the latest SEO strategies, trends, and technology.
SEO and Digital Marketing: checklists, strategies, and best practices to ensure your SEO and digital marketing strategies are aligned to the same goals.
SEO and Google: everything you need to know about SEO, Google, algorithms, ranking signals, search engine results pages, and more.
Getting Started with SEO
Learn about keywords, search engine results, organic search, content, search intent, and more.
Backlinks 101: Let’s Talk Good Backlinks: search engines like backlinks and use these to evaluate the quality and authority of your content and website. Learn the fundamentals of good backlinks and why they matter.
Case Study: Monetary Value of Unique Meta Descriptions: the number one brand in the natural products industry had been complacent with their website results. Know Agency audited and found opportunities to optimize on-page SEO. After optimizing, the website saw a quick improvement in revenue.