Your Complete Guide to SEO

What you need to know about SEO

This is your complete guide to SEO. Be ready to learn about:

  • What search engine optimization (SEO) is and how to do it right
  • How to optimize your content for SEO
  • How to use keywords effectively
  • The differences between on- and off-page SEO
  • How to create an SEO strategy that works
  • What you need to know about Google, search, and SEO
  • How social media impacts SEO
  • How to create links that help SEO
  • The connections between SEO and digital marketing

What is SEO?

SEO stands for Search Engine Optimization. SEO is the specialized approach that supports your website in standing out from the rest of the crowd.

SEO is more than keywords. SEO includes:

  • Page formatting
  • Website layout
  • Content structure
  • Links
  • Image tags, and more.

These keys to SEO help you improve and promote your website, so it receives traffic from search engines and meets the needs of your readers and customers.

Why is SEO Important for My Business?

SEO is important for your business because search engines and people continually examine key elements on your website to give it a grade or rank against a search engine query.

Google works with contractors called Search Engine Quality Raters who manually review websites to measure and monitor how well they answer questions, provide useful expert information, and assess overall quality. This impacts how well your website and web pages rank in Google search engine results.

SEO lets you write content that resonates with people and search engines. SEO is key to successful pay-per-click (PPC) campaigns, social media posts, email newsletters, and any content you post on your website.

SEO makes it possible for you to give search engines and people what they want: content that answers the questions people are asking. And this good for your business.

When your website provides the content that people are looking for, you can rank higher in the search engine results page (SERP), resulting in more clicks and people visiting your website.

Complete Guide to SEO

Table of Contents

  • Getting Started with SEO: learn about keywords, search engine results, organic search, content, search intent, and more.
  • Links and SEO: learn the best way to get your links and backlinks working for SEO and your readers.
  • Optimizing for SEO: learn the SEO optimization strategies essential to ranking and getting clicked in the search engine results page.
  • SEO Strategies: stay up to date with the latest SEO strategies, trends, and technology.
  • SEO and Digital Marketing: checklists, strategies, and best practices to ensure your SEO and digital marketing strategies are aligned to the same goals.
  • SEO and Google: everything you need to know about SEO, Google, algorithms, ranking signals, search engine results pages, and more.

Getting Started with SEO

Learn about keywords, search engine results, organic search, content, search intent, and more.

8 Week SEO Basics Course

Introducing the Know Agency 8-Week SEO Basics Course: learn about keyword research, links, content optimization, and more in this free SEO course.

SEO and Google Checklists to Help You Rank in 2021: learn the essentials to ranking in Google and getting SEO to work for you with these checklists.

Stop Overcomplicating SEO and Keywords: Find Your 20 Keywords for 2020 In 5 Easy Steps. Start Optimizing Today: get five easy steps to find your keywords and four ways to optimize your content for your keywords.

What is SEO?: learn what SEO is and isn’t, what search engines want from your content, and how to get SEO working for you.

How To Use SEO and Social Media Effectively: getting found, followed, and liked on social media requires getting SEO right. The basics of SEO apply on social media and can help you stand out in a crowded space. 

Back to SEO Basics: 10 Keys to SEO and Getting Found : if you’re new to SEO or need a refresher, start here. Learn the basics of SEO so you can do SEO right from the start.

Case Study: All Keywords Are Not Created Equal: our financial technology client’s existing SEO campaign targeted keywords that were too broad and the majority of pages on the site had minimal copy.

Stop Playing Favorites and Use Internal Links

Stop Playing Favorites and Use Internal Links: learn the importance of using internal links to improve your SEO and help people and search engines find the content they want.

Get Your Internal Links Working for You: learn the essentials of internal linking and how to ensure they help your readers and search engines find the answers they need.

Backlinks 101: The Bad and Downright Ugly: there is such a thing as a bad backlink, learn the facts on bad backlinks and what you want to avoid.

Backlinks 101: Let’s Talk Good Backlinks: search engines like backlinks and use these to evaluate the quality and authority of your content and website. Learn the fundamentals of good backlinks and why they matter.

Good Relationships for Good Link Building: link building is critical to a smart SEO strategy. Learn about the four essentials to good link building and how to get links working for you.

Case Study: Understanding the Value of Backlinks: test creating high quality backlinks for two keywords. One keyword would receive more backlinks than the other to determine the value of backlinks.

Optimizing for SEO

Learn the SEO optimization strategies essential to ranking and getting clicked in the search engine results page.

Optimize Your SEO with 10 SEO Best Practices

Your SEO To Do List: Optimize Your SEO with 10 SEO Best Practices: use the 10 SEO best practices to optimize your SEO and to make sure you’re focusing on the right SEO details.

Searcher Intent and SEO: Why Searcher Intent Should Be Part of Your SEO Strategy: your SEO strategy must be built around search intent – the questions people are asking about your industry, services, products, and niche.

How to Drive Traffic to Your Website: get the top five ways to drive traffic to your website with these keys to SEO and search success.

6 Ways to Refresh Your Content for Better SEO: one of the best things you can do for SEO is refresh your content. Get six ways to refresh your content and expert advice on how to find content to refresh.

Images and Videos: More than Pretty Pictures for SEO: the right images and videos can help your SEO and search strategy. Learn how to optimize your images and videos for SEO.

Case Study: Monetary Value of Unique Meta Descriptions: the number one brand in the natural products industry had been complacent with their website results. Know Agency audited and found opportunities to optimize on-page SEO. After optimizing, the website saw a quick improvement in revenue.

Case Study: Existing Website Needs Optimization: client microsite that came with an acquisition. The microsite is a compilation of blogs, training, and thought leadership but was not optimized for client search intent.

SEO Strategies

Stay up to date with the latest SEO strategies, trends, and technology. 

Invest in SEO

Why Investing in SEO Is More Important Than Ever: Build Customer Confidence, Loyalty, and Trust with SEO: make sure you know these three short- and long-term benefits you get from investing in SEO.

SEO for B2B: Does It Matter?: get the essentials to successful B2B SEO.

Organic Search For The Win in 2019 and Beyond: learn how and why organic search and SEO work together to drive traffic and clicks.

What are Social Signals? 7 Ways to Improve Social Signals : there is a lot of buzz about social signals. Read to learn what social signals are, why social signals matter for SEO, and 7 ways to improve your social signals.

What Is Your SEO Strategy?: effective SEO demands an SEO strategy. Learn how to define an SEO strategy and how to put this into action.

SEO and Digital Marketing

Checklists, strategies, and best practices to ensure your SEO and digital marketing strategies are aligned to the same goals.

SEO and Google Checklists to Help You Rank in 2021

SEO and Google Checklists to Help You Rank in 2021: learn the essentials to ranking in Google and getting SEO to work for you with these checklists.

SEO and Digital Marketing Must Do’s for Marketers, Website Owners, Writers, and Strategists: a go-to resource on the content you need to guide your SEO and digital marketing plans, campaigns, and strategies.

SEO and Digital Marketing in 2021: How To Create a 2021 Digital Marketing and SEO Plan: know what your goals are, create an SEO and digital marketing plan to achieve your goals, and be ready to give readers the content they’re searching for.

The Latest in SEO and Digital Marketing: 6 SEO Strategies That Work: use these six SEO strategies to get you found by search engines, noticed by your readers, and established as a subject matter expert.

Digital Marketing and SEO Resolutions for 2019: make sure these digital marketing and SEO strategies are part of your content and search plan.

SEO and Google

Everything you need to know about SEO, Google, algorithms, ranking signals, search engine results pages, and more.

Guide to Google Page Experience and Core Web Vitals

Website and Content Quality Checklists: Four Content Self-Assessment Checklists: Google has put together some excellent questions to help you assess your content quality. We have tweaked Google’s list of questions to provide you with more information and a better understanding of what quality content is.

Guide to Google Page Experience and Core Web Vitals: read this guide to Google Page Experience and Core Web Vitals to make sure your content meets Google’s expectations for a positive user experience.

Google, Your Website, and Content Marketing: How to Optimize Your Content and Website: learn what Google wants from your website – we focus on content marketing, review E-A-T, YMYL, and Google Page Experience, and give you 9 actions on how to optimize your content and website for Google.

SEO and Google Checklists to Help You Rank in 2021: learn the essentials to ranking in Google and getting SEO to work for you with these checklists.

Google Passage Ranking and BERT: How To Make Sure Your Content Keeps Google Happy: get the facts on BERT, passage ranking, and content optimization.

Google, Page Experience, Core Web Vitals, and Your Website: learn the facts on Google’s Page Experience update and how to make sure your content and website continues to rank in Google.

E-A-T and YMYL: What You Need to Know if You Want to Rank in Google: get the facts on E-A-T, YMYL, Google Search Quality Raters, and your content. Learn how to improve your content quality so you can improve your E-A-T and YMYL scores.

Getting the Facts on Ranking Signals: learn the connection between content, ranking signals, the Google algorithm, and ranking in search engine results.