Social media is here and it’s not going anywhere. Communicating in 140 characters. Headlines and that vital first paragraph. An eye-catching photo. This is often all you have to attract your market to your website, content, product or service. Writing for social media requires not only that you know how social media works but that you don’t neglect your SEO.
That’s right, you need to do and be it all. Kind of like Bo Jackson. But, more like Bo Jackson in 2017…
So how do you write an 800 – 1000 word blog post or article that integrates smart SEO but also works when shrunk down to a mere 140 characters, a 50 word first paragraph, or a hyperlinked photo? Well, this is what we at KNOW Agency are here for – we’re going to let you in on our secrets and tell you how we do it. (Don’t hesitate to skip reading this blog post and just contact us – we’re here for you and can and will help you do this properly.)
Don’t Forget the “S”
There is a key constant here: Social media and SEO. This means your content must be found in search engines and be shareable on social media. So how do you do this? We want you to think about your audience and how you’ll be using your content. How will you be sharing it and getting it out there? Do you have an approach for Twitter, one for Facebook, one for Google + and one for Instagram?
This determines how and what you write. To work on social media, you need to be able to easily segment the salient points of your content into Tweets of 140 characters. You need to have a URL that easy to append to the Tweet. For example, for this blog post we might Tweet:
Learn about real SEO for social media. Yes, SEO that works and gets you read.
This Tweet still leaves us with 63 characters. So we can add in a hashtag, expand the content, or completely rewrite it (depends on what the boss says…). But you get the idea, you need to be able to drill down to the nuts and bolts of your content to draw out the information that will get people interested. Frankly, if you can’t do this, then you likely need to start from scratch with rewriting your content. (Yes, contact us, we can help.)
You also need to know what people are searching for. People do search for content on Twitter and in Facebook. So do your research and analysis – figure out what people are searching for and how this fits into your demographic. Your content needs to help and meet the needs of your readers and audience. Don’t neglect your keywords – these are the words your readers will enter in Twitter Search and Facebook Search. These are also the same words they’ll enter in Google. Your content (posts, Tweets, snippets, etc.) needs to be searchable and findable everywhere and anywhere.
There are lots of tools you can use for this but you also need to be active on social media. Pay attention to what people are Tweeting, Retweeting, Liking, Sharing, etc. This will help you understand what the key focus of your content should be.
Don’t Forget the Basics
We seem to come back to these a lot but when it comes to SEO, the basics still rule. You need to post quality content, post often, use headings, develop inbound links, make your content interesting, and remember to communicate.
Seems simple when we condense these all-important basics into one little paragraph. But you know what we did here, we wrote content that can easily be shared in a Facebook post or Tweet. For example, on Facebook we might post:
When it comes to SEO, the basics still rule. You need to post quality content, post often, use headings, develop inbound links, make your content interesting, and remember to communicate. Find out how you can do this (and how we can help you do it.)
To this, we’d also include an eye-catching image and the link to this article. We’d likely follow this up with a few more posts over the coming days and some Tweets that convey the same message. Now we’re getting active, communicating, and increasing the frequency of our message. All of this helps us get found, clicked, liked, shared, etc.
Not One-Size Fits All
You may have noticed that we didn’t write a five-step guide to SEO writing for social media. Nor did we give you the five keys to SEO writing for social media success. This is because these don’t exist.
Your brand, your message, your demographic, your online presence are all unique. So a cookie-cutter one-size fits all approach isn’t going to work. Sure, there are some commonalities but to be honest, you can’t use the same strategy as the person down the street.
You need to do the research, write the content, get active on social media and learn from these experiences. You’ll learn quickly what works and what doesn’t.
But if you don’t have the time, energy or resources to do this, then we think you should contact us. It’s easy to be like Bo and Just Do It – but now is not the time to rely on what used to work.