Understanding SEO - Back to Basics

Understanding SEO – Back to Basics

It’s a well-known fact that to truly succeed in business, sport, and life you need to think of the basics. The basics or the fundamentals lay the foundation for the real success of your website and online presence. Just as Vince Lombardi famously said, “This is football,” and went on to become one of the most winningest football coaches of all time, we want you to experience the same success with your online presence. Start the new year with understanding SEO.

And for us, this comes down to the fundamentals. One of the most overlooked fundamentals of your website and online presence is search engine optimization (SEO). Without well-planned and executed SEO, your website and online presence has very slim chances of success. In other words, SEO directly impacts the longevity and success of your business.

Just as Lombardi proved that without sound basic football skills the more complicated and spectacular plays aren’t possible – the same holds true for your online presence. Good SEO is the foundation and from it comes, search engine rankings, online sales, article linking, and a successful business life.

What is SEO?

SEO = Search Engine Optimization

The goal of SEO is to optimize your website content so that you attract search engine traffic. The ultimate goal of SEO is to have your website ranking at the very top of the search engine results page. The higher you are on the results page, the higher your website traffic – translating into sales, contact requests, and dollars in your pocket.

How does SEO work?

Keywords are king (and queen). Keywords are the words and terms that people are searching for in search engines (i.e. Google). You need to know what keywords and terms are popular for your niche.

Once you know which keywords are popular and generating real website traffic, you can start thinking about how best to optimize these keywords. How you use keywords on your website, social media and other online resources is called keyword optimization.

Along with knowing how and where you’ll use your keywords you need to think about how your website is organized. You want to compel your visitors to spend time on your site. The more easily a visitor can find the information they’re looking for, the more likely they are to browse the rest of your website.

To help enhance your SEO, you need to do some self-promotion. This includes taking advantage of social media to share your content and building both internal and external links to your content. The more ways people have to access your content, the more traffic you can generate and the higher you’ll be ranking in search engine results.

It’s important to remember that to be truly effective, you must have strong well-written content. Search engines, (i.e. Google) are super intelligent and ignore website content that is padded with keywords but light on actual purposeful content.

What are the SEO Steps?

Effective SEO requires good content. If you use the right keywords but have poor content, your website won’t get found and in fact, you’ll be ignored by Google.

Your content can and should include:

  • Blog posts
  • Articles
  • Videos
  • Infographics and other images
  • Resources like glossaries
  • Guides such as how-to guides or quick start guides

Before you start writing and generating content you need to answer a few questions:

  • What are your website goals? What do you want to do with your website? Are you selling direct to consumers? Are you a B2B website? Do you want to serve as a hub for your industry? Will you have an online store?
  • Who is your market? How old are your clients? What is the average income? What else are they interested in? How do they use the Internet? Do you know what your competitors are doing?
  • How will you manage content? Do you have a team of writers and editors to research and write good content? Do you have an editorial calendar that fits with the flow of your industry? Are you attending any trade shows or conferences, if so how will you include these events in your content?
  • What are your keywords and terms? Are you using a proven company to manage your SEO strategy and content? Do you know what works and doesn’t work?

Once you can answer these questions, you’re ready to start generating content. Of course, because you’ve created an editorial calendar, the content generation will be quite smooth. Remember that keywords are fluid and the popularity of this important information fluctuates so make sure you’re staying up-to-date with the latest analytics and keyword analysis.

How do I Fit SEO Into My Schedule?

You’re likely asking yourself when you’re going to find the time to do all this work. Good effective SEO is a full-time job – it’s not something you can add to the bottom of your “to do” list.

For SEO to work properly and put you at the top of the search engine results and not at the bottom, you need expert help.

This is where a company such as Know Agency is your new best friend. Remember this is what we do. We Know SEO Strategy. We’ll meet with you to determine your needs, do the research, get the planning done, and generate the content that gets you at the top of the search engine results. With KNOW you know you’ll be doing SEO the right way.