Stop Overcomplicating SEO and Keywords

Stop Overcomplicating SEO and Keywords: Find Your 20 Keywords for 2020 In 5 Easy Steps. Start Optimizing Today.

You need more website traffic. You want to be ranked higher in Google search engine results. You want more clicks, likes, followers, shares, and email newsletter subscriptions.

This means you need to drill down and focus on a simple keyword and SEO strategy for 2020.

There are lots of articles about finding your keywords, optimizing your content, getting SEO right, and ranking higher in search engine results. The problem with most of these articles is that they overcomplicate SEO and keywords. You spend hours reading about SEO and keywords, become so overwhelmed with advice and strategies that you don’t know where to start and end up doing nothing.

This article is different. We give you five easy steps to find your 20 keywords in 2020. Then we give you four easy ways to optimize your content for your keywords. And finally, a couple of sentences on how to create reports that tell you how your keywords are performing.

How To Find Your 20 Keywords for 2020

Follow these five easy steps to find your top 20 keywords:

  1. Use a free keyword tool. A keyword tool like SearchVolume.io makes it simple for you to find keywords with significant monthly search volume. The higher the search volume, the more that people are typing these keywords into Google.
  2. Use Google. Open Google and start typing a question with your keyword, you’ll notice that a list of similar questions and phrases is displayed. This list is based on previous search traffic and tells you the information people are looking for. Next, scroll to the bottom of your Google search engine results page and look at the Searches related to… box, this tells you what else people who searched for your keyword are also searching for.
  3. Identify your competitors’ keywords. Use a free tool like SEMrush to tell you what your competitors are ranking for. This tool also tells you what keyword opportunities they aren’t ranking for. Use this information to narrow down your 20 keywords, choosing keywords that your competitors are and aren’t ranking for. This lets you compete directly with your competitors and take advantage of their missed keyword opportunities.
  4. Get to know your readers. Use Google Search Console to learn how people find information about your product or service. This lets you use the right keyword terms and phrases in your content. It also tells you how and where they’re searching – mobile, voice, text, social media, etc.
  5. Find the questions people are asking. Use AlsoAsked to learn the questions people are asking about your keyword search terms. This free tool uses People Also Asked Google data to show you relationships between topics and questions. This information makes it easier for you to understand how people ask questions and think about your keyword search terms.  

Four Easy Ways to Optimize Your Content in 2020

Follow these four easy ways to optimize your content for your 20 keywords:

  1. Get the title right. To get people to read your blog, article, or email newsletter, your title needs to grab them. Use your title to tell your readers what they’ll learn and how they’ll benefit from your content. Make sure you use the keyword at the front of your title. Orbit Media suggests writing titles using this formula: Target Keyphrase + Colon + Number or Trigger Word + Promise. For example, Stop Overcomplicating SEO and Keywords: Find Your 20 Keywords for 2020 In 5 Easy Steps. Start Optimizing Today.
  2. Use your keywords naturally. Now that you have your 20 keywords, write content that uses your keywords naturally. Don’t stuff one article with your 20 keywords. Focus on one keyword or keyword phrase in one article or blog post. Use the keywords in your titles, subject lines, URLs, meta description, links, and social media posts. Remember that Google is very smart and doesn’t tolerate aggressive use of keywords in content and penalizes keyword stuffed content. If it doesn’t fit – don’t force it.
  3. Build internal links. Internal links do two important things – they help your readers navigate your website and they help your Google E-A-T score. Your internal links should use the keywords and keyword phrases you’re optimizing for. For example, in this blog, I should add these internal links: how to learn more about SEO and understanding keywords and organic search.
  4. Use the keyword in your URL. Along with the page title and meta description, your URL tells people what they will learn from your article. Keep the URL simple and make the topic of the blog or article obvious. For example, https://knowagency.com/seo/how-google-bert-impacts-search-engine-results/. This URL makes it clear that the blog post is about how Google BERT impacts your search engine results – this tells Google and your readers exactly what to expect and helps build domain authority.

Now that you have optimized your content, the next step is making it available to your readers. Share it on social media, include it in your email newsletter, write shorter versions of your blogs and post them on LinkedIn or Medium, build internal links to your new content, and refresh it as needed.

How To Know How Your Keywords Are Performing

To know how your keywords are performing, use Google Analytics and Google Search Console. These two tools tell you which keywords are driving traffic to your website and Google Analytics can help you learn about your organic search traffic.

It’s up to you what you do next – continue to optimize and target different keywords, start a PPC, or contact Know Agency to help you get to the next level with your 20 keywords in 2020.

About the author
Jane Phelps is the CEO/Partner at Know Agency. Jane leads client SEO strategy and handles all aspects of in-house SEO demands. This includes providing SEO training, competitive analysis, keyword research, algorithm analysis, and the review of all new content to ensure SEO best-practices are followed. Jane holds a Master’s Certificate in Online Marketing from the University of San Francisco, is BrightEdge Certified and is the head of the BrightEdge User Group in Atlanta, GA.