A guide to the SEO and digital marketing tactics you need to prioritize
There are lots of experts, blogs, newsletters, and websites telling you how to achieve SEO and digital marketing success.
One expert says every blog must be a minimum of 1,800 words long and another says size doesn’t matter. One SEO authority says you must have an internal link in every other paragraph, and another says internal links are overrated. A trusted digital marketing website says every headline must be at least eight words long but no longer than 10 words.
Confusing, isn’t it? We feel your pain. And it’s why we wrote this blog. To simplify SEO and digital marketing. To help you understand which SEO and digital marketing tactics matter.
In a nutshell – know your readers, find out what they want, identify their challenges, and find the best way to help them.
We’ve taken a different approach with this blog. We have lots of great content on our website about SEO and digital marketing. And we want you to read and benefit from it. So, this blog is a directory to the content we believe is essential to really understanding SEO and digital marketing. Content that gives you the tools and knowledge you need to guide your SEO and digital marketing plans, campaigns, and strategies.
Learn About SEO Strategies
Start by optimizing your SEO with these 10 SEO best practices. Take your time, do each step, and at the end you can be confident in your SEO foundation.
SEO and keywords are not complicated. We wrote this to help you get more clicks, likes, followers, shares, and a higher Google ranking. Get your SEO and keyword basics right and the results will happen.
In this blog we keep it simple and give you six SEO strategies that put the focus on connecting and communicating with your customers.
Learn About Technical SEO
Website taxonomy is how website content is classified, organized, connected, and related. Learn why good website taxonomy is essential to giving your readers and search engines the information they’re looking for. Make sure your website is working for you and not against you.
An XML sitemap tells search engines what your important web pages are and how they are connected. An XML sitemap is key to your technical SEO strategy and helping your content get found, clicked, and read.
Learn About Google and Your Website
Knowing and following E-A-T and YMYL guidelines is essential to creating quality page content that helps you rank in Google. Learn how to give Google what it wants.
In 2021 Google is changing how it evaluates and ranks your website and pages in search engine results. The new algorithm means you must give readers high-quality content and a superior user experience. We give you the information you need about the new algorithm and links to Google’s tools designed specifically to help you meet the standards. Don’t wait to learn about this new Google algorithm – make updating your website a priority.
Learn About SEO and Digital Marketing Strategy
To give your readers the content they want, you need to know what they’researching for. In this blog we explain search intent and how to use search intent to guide your content strategy and digital marketing plan.
Learn how and why SEO and pay-per-click (PPC) can and should be used together to make it easier for your customers to find you.
We can’t say it enough – refresh, reuse, and recycle your existing content. Give your old content a make-over. Update links, rewrite the title, change the layout, update the keywords, and make sure it’s meeting all of Google’s standards.
Prioritize SEO and Digital Marketing
Yes, we’ve given you a lot to read. Now, we know you’re busy. So, if you only have time for one blog, read SEO and Digital Marketing in 2021: How To Create a 2021 Digital Marketing and SEO Plan. In this blog we give you 21 SEO and digital marketing strategies essential to creating a successful SEO and digital marketing plan.
If you really want to get the upper edge on your SEO and digital marketing knowledge, then you need to do one more thing….
Sign up for our free 8-Week SEO Basics Course.
Each week you get one short actionable email with practical and useful SEO best practices, advice, and knowledge. Read Introducing the Know Agency 8-Week SEO Basics Course to learn why we created this course for you and what you’ll learn.
Trust us when we say SEO and digital marketing should not be complicated.
Focus on knowing your readers, what they need, and how best to give them the answers to their questions. This creates a win-win for you and your readers. You get the clicks and traffic you want, and your readers get solutions to their problems.
The Know Agency team is here for you. Call (888-241-4205) or email us – we are listening and ready to help.
About the author
Jane Phelps is the CEO/Partner at Know Agency. Jane leads client SEO strategy and handles all aspects of in-house SEO demands. This includes providing SEO training, competitive analysis, keyword research, algorithm analysis, and the review of all new content to ensure SEO best-practices are followed. Jane holds a Master’s Certificate in Online Marketing from the University of San Francisco, is BrightEdge Certified.