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The Latest in SEO and Digital Marketing

The Latest in SEO and Digital Marketing: 6 SEO Strategies That Work

Learn how to use SEO to connect, communicate, and network in 2020

Everything about 2020 is different. Except one thing – SEO still matters. In fact, now in 2020, SEO matters more than ever.

Your customers are online. They are working from home, attending virtual conferences, doing their research online, and making all of their connections through email, websites, social media, and Google.

You need to be online. But you need more than a website, Twitter account, LinkedIn page, and a blog. To keep your customers and attract new ones – you need a real SEO and digital marketing strategy.

In this blog we give you six SEO strategies that we know work. SEO strategies that put the focus on communicating and connecting with your customers. 

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XML Sitemaps

What You Need to Know About XML Sitemaps

An XML sitemap tells Google and other search engines what your important web pages are and how they are connected. Search engines use the sitemap to navigate your website to understand what kind of content you have on your website and how pages are linked.

This is what Google says about XML sitemaps:

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. A sitemap tells Google which pages and files you think are important in your site, and also provides valuable information about these files: for example, for pages, when the page was last updated, how often the page is changed, and any alternate language versions of a page.

Sitemaps are an important part of your technical SEO strategy. You can have the best content, an amazing brand, and a buzzing social media presence, but if your technical SEO is letting you down, you won’t get the traffic and engagement you want.

In this blog, I give you the facts on XML sitemaps and links to articles that dig deeper into the technical aspects of XML sitemaps. By the end of this blog, you’ll know what XML sitemaps are, why they matter to your website, what to include in your sitemap, and how to create and submit a sitemap to search engines.

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Google, Page Experience, Core Web Vitals, and Your Website

Google, Page Experience, Core Web Vitals, and Your Website

Learn why you need to put a priority on content and good design

More changes are coming to how Google evaluates and ranks your web page in search engine results. In May, Google announced it is adding page experience to its ranking algorithm. This means when the new algorithm comes into effect in 2021, your web pages have to give readers both high-quality content and a superior user experience.

To do this, Google will be evaluating and measuring your web pages with a set of page experience metrics and its new Core Web Vitals metrics. Now, at first glance this sounds like a lot – but the good news is, this change to how Google will be measuring and ranking your content is a plus for website owners who have always been paying attention to the keys of SEO and search success.

And even better, you have time. This Google update won’t be rolled out until sometime in 2021. This gives you (and us) ample time to audit your website, review your content, test it on mobile and desktop, and make sure you’re ticking all the boxes for page experience and core web vital metrics.

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8 Week SEO Basics Course

Introducing the Know Agency 8-Week SEO Basics Course

Learn about keyword research, links, content optimization, and more in this free SEO course

There is a lot of content available about SEO, search, content marketing, and Google. Unfortunately, this means there is a lot of contradictory, misleading, and plain old incorrect information out there about SEO and search.

We want to put an end to the confusion around SEO and help people like you understand what the priorities should be for SEO, search, content marketing, and Google.

When you focus on getting the basics of SEO right, it’s much easier to run successful pay-per-click (PPC) campaigns, strategic social media rollouts, and to build a consistent base of blog and email newsletter readers.

This year we are celebrating the 10-year anniversary of Know Agency. This is a big deal for us. We’re a small team, each of us has very specific roles and unique expertise. This allows us to be agile, flexible, and responsive to our client needs and challenges. And ultimately, is the reason why we and our clients are successful.

We are driven by a few core questions:

  • “What are the client challenges? How can we solve these client challenges?”
  • “What can we do better for our clients?”
  • “What don’t we know? What is the best way to learn?”

And this is why we developed the Know Agency 8-Week SEO Basics Course.

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On-Page SEO Checklist

On-Page SEO Checklist: Supplements and Natural Products Companies Help Your Website Get Found and Noticed by Google

Get actionable SEO tips that help you rank higher in search engine results

Your website has to look good. But equally important is focusing on the SEO factors that help you get noticed and ranked by Google.

To get the traffic (clicks) you want from Google search engine results, you need to make sure your on-page SEO is working for you. This is particularly important now, during the current sales and search volume spike for supplements and natural products.

You need to make your SEO is helping you stand out with Google and your customers.

What is On-Page SEO? SEO stands for Search Engine Optimization. SEO is a specialized approach that makes it possible for your website to stand out and be found in Google searches.  On-page SEO includes page formatting, keywords, website layout, content structure, links, image tags, meta descriptions, and more. An optimal on-page SEO strategy makes it easy for Google to give people the correct answers to their questions.  

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