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Stop Overcomplicating SEO and Keywords: Find Your 20 Keywords for 2020 In 5 Easy Steps. Start Optimizing Today.

January 15, 2020/in SEO /by Jane Phelps

You need more website traffic. You want to be ranked higher in Google search engine results. You want more clicks, likes, followers, shares, and email newsletter subscriptions.

This means you need to drill down and focus on a simple keyword and SEO strategy for 2020.

There are lots of articles about finding your keywords, optimizing your content, getting SEO right, and ranking higher in search engine results. The problem with most of these articles is that they overcomplicate SEO and keywords. You spend hours reading about SEO and keywords, become so overwhelmed with advice and strategies that you don’t know where to start and end up doing nothing.

This article is different. We give you five easy steps to find your 20 keywords in 2020. Then we give you four easy ways to optimize your content for your keywords. And finally, a couple of sentences on how to create reports that tell you how your keywords are performing.

PPC and SEO: 5 Benefits of Using PPC and SEO Together

December 15, 2019/in Digital Marketing, SEO /by Jane Phelps

PPC and SEO are ultimately about the same thing, search and getting clicks. These two inbound marketing tactics make it easier for your customers to find you online.

It used to be that PPC and SEO were siloed – you either focused on organic SEO or you put all your efforts into PPC campaigns. However, the internet is changing and so is Google, meaning that it’s time for SEO and search strategies to change as well.

When used together, SEO and PPC makes it easier for people to find you and encourages them to click your URL in the Google search results page.

The Wall Street Journal and Google Search

November 21, 2019/in SEO /by Jane Phelps

On November 15th, the Wall Street Journal published an article titled How Google Interferes With Its Search Algorithms and Changes Your Results. While it’s great that a leading newspaper devoted space to search, SEO, and Google algorithms, the article unfortunately presented a range of misleading information.

In response, a number of our search and SEO colleagues responded with articles highlighting the issues with the Wall Street Journal’s reporting on Google search.

We’ve been following the reaction to this article and while we don’t have anything new to contribute, we thought it would be useful to provide a roundup of the response articles written by our search and SEO colleagues.

How Google BERT Impacts Your Search Engine Results

October 30, 2019/in Content Marketing, SEO /by Jane Phelps

The Google BERT algorithm makes it possible for Google to interpret search queries better, meaning that your users will get more relevant search engine results.

BERT looks at the context of the words used in the search query – so you need to make sure your content is well-written, clear, and is focused on search intent. For websites that have quality content, BERT should make it easier for your users to find you and learn about your products and services.

Google said on October 25^th, that this algorithm update is the “biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.”

SEO for B2B: Does It Matter?

October 1, 2019/in Industry, SEO /by Jane Phelps

Yes, SEO does matter for B2B sales, marketing, and relationship-building. Remember, companies don’t use Google – people use Google. And this is exactly why SEO matters for B2B.

Smart SEO allows you to build direct connections with the people who want what you have. Strategies such as understanding user intent, knowing your demographic, creating content that resonates with the buyer’s journey, and doing keyword research allows you to demonstrate your expertise and value to customers.

Just like someone shopping online for a new pair of sneakers, the person looking for a new manufacturing partner or third-party supplier is using a search engine to find what they need and want.