Stay up-to-date on the latest topics in search engine optimization (SEO).

Get Your Internal Links Working for You

SEO Value of Internal Links

No one likes a lazy internal link. If you’re going to put the time and effort into building internal links, you need to do it properly and make sure that your links are doing what they’re supposed to be doing: working hard to improve your SEO.

In previous posts we’ve written about why you should use internal links, how not to use backlinks and how we really want you to use backlinks. We’ll continue on with our linking and SEO themes with a deep dive into how you can make sure your internal links are working for you and not against you. So, without any more preamble, let’s get to it (we’re guessing you skipped this paragraph as it is anyway…). Read more

Backlinks 101: The Bad and Downright Ugly

SEO Bad Backlinks

We’re back on the backlink gravy train. Backlinks really are the make or break for your website and your search engine results. Good backlinks are what you want. These backlinks will take you far and will actually work for you, making it easier for you to get found, sell your products and services, and attract more good backlinks.

On the flipside, bad backlinks are extremely bad. In fact, they’re downright ugly. All it takes is one bad backlink and your search engine results will start to drop, you’ll lose online credibility, find it hard to build the good online relationships you need to build good backlinks, and if things get really bad – your website could simply no longer show up in the Google Search Results.

No, we’re not being overly dramatic here. We’re being honest. We’re not fooling around here when we talk about how detrimental bad backlinks can be for you and your website. We take the business of backlinks (yes, it’s a business) very seriously and this is why we want you to know what we know.

We’ve worked with too many companies who have been led astray by a devious SEO company that promised to get them to number one in Google Search Results.  We don’t want that to happen to you. We want you to build a strong online presence that uses the best-in-class of digital marketing and SEO strategy. This takes patience, skill, knowledge, and science. (Hint: we’ll test your SEO strategy for free and give you some free advice. Yes, we’re that friendly and helpful.) Read more

Backlinks 101: Let’s Talk Good Backlinks

SEO Good Backlinks

Since we assume you’ve been following along with our blog and reading all of our articles about how to build and develop a strong online presence, we know that you’re ready for more. You know what a link is. You know why it’s important. You’re totally up-to-speed on penguins and have booked your flight to Antarctica to get up close and personal with our feathered friend. So, what else could there possibly be to learn about this Internet stuff?

Remember, this post: Good Relationships for Good Link Building ?  Well, in this post we talked a lot about links and specifically backlinks and how important they are in developing a strong online presence. Google really likes backlinks and uses these to rate the importance and relevance of your website. The more quality backlinks you have, the higher the chance that your website is also of equally high quality.

So, as a refresher, this is what you want from your links:

  • Like-to-like: link to other websites that fit into your niche.
  • Keep it fresh: regularly audit your links to control the quality.
  • Being the cool kid counts: link to the most popular websites in your space.

Okay, great so now that we’re all on the same page, let’s dive in and talk about good backlinks. Read more

How to Be #1 on Google

The Truth Behind Being Number One

Everyone wants to be number one. There is something special and envious about holding the number one position. This elusive number one position brings with it cachet, power, status, and value. Interesting how so much importance and intensity is tied to being number one. So is this why so many of you want to be number one on the Google search engine result page? Have you been receiving emails from other “marketing” companies that promise a fast and easy rise to the top, securing that elusive number one position?

Perhaps you’ve been doing some Googling yourself and you’ve learned that the number one position in Google search engine results brings with it many deep riches, rewards, and goodies to your company. Well, if you believe this, then we’ve got some great deals for you on bridges in Brooklyn and snow in Canada.

Yes, that’s right, don’t believe everything you read. Even when this content comes wrapped in a smart-looking website that uses an authoritative tone and has lots of big statements to back up its claims of that number one position. Read more

The Scoop on Organic and Paid Search

Paid Search and Organic Search – The Scoop

We get asked a lot about search engine results. How can your company improve it’s search engine results? Should our company run paid search? Is there a way to get ahead and always stay on the top of the results page? What is the secret to winning the Google first page?

These are all excellent questions and they are ones that show you’re thinking about your online presence and understand how critical it is. In fact, these are questions we frequently ask ourselves.

We ask ourselves these questions because like you, we’re constantly thinking about how we can improve our digital presence. Perhaps a tweak of our SEO, a change in website pages, different keywords, etc – will make the difference? Ultimately, like you we always want to be at the top of the search engine results. Read more