Stay up-to-date on the latest topics in search engine optimization (SEO).

Backlinks 101: Let’s Talk Good Backlinks

SEO Good Backlinks

Since we assume you’ve been following along with our blog and reading all of our articles about how to build and develop a strong online presence, we know that you’re ready for more. You know what a link is. You know why it’s important. You’re totally up-to-speed on penguins and have booked your flight to Antarctica to get up close and personal with our feathered friend. So, what else could there possibly be to learn about this Internet stuff?

Remember, this post: Good Relationships for Good Link Building ?  Well, in this post we talked a lot about links and specifically backlinks and how important they are in developing a strong online presence. Google really likes backlinks and uses these to rate the importance and relevance of your website. The more quality backlinks you have, the higher the chance that your website is also of equally high quality.

So, as a refresher, this is what you want from your links:

  • Like-to-like: link to other websites that fit into your niche.
  • Keep it fresh: regularly audit your links to control the quality.
  • Being the cool kid counts: link to the most popular websites in your space.

Okay, great so now that we’re all on the same page, let’s dive in and talk about good backlinks. Read more

How to Be #1 on Google

The Truth Behind Being Number One

Everyone wants to be number one. There is something special and envious about holding the number one position. This elusive number one position brings with it cachet, power, status, and value. Interesting how so much importance and intensity is tied to being number one. So is this why so many of you want to be number one on the Google search engine result page? Have you been receiving emails from other “marketing” companies that promise a fast and easy rise to the top, securing that elusive number one position?

Perhaps you’ve been doing some Googling yourself and you’ve learned that the number one position in Google search engine results brings with it many deep riches, rewards, and goodies to your company. Well, if you believe this, then we’ve got some great deals for you on bridges in Brooklyn and snow in Canada.

Yes, that’s right, don’t believe everything you read. Even when this content comes wrapped in a smart-looking website that uses an authoritative tone and has lots of big statements to back up its claims of that number one position. Read more

Make SEO work for you on social media

Make SEO Work for You on Social Media

Social media is here and it’s not going anywhere. Communicating in 140 characters. Headlines and that vital first paragraph. An eye-catching photo. This is often all you have to attract your market to your website, content, product or service. Writing for social media requires not only that you know how social media works but that you don’t neglect your SEO.

That’s right, you need to do and be it all. Kind of like Bo Jackson. But, more like Bo Jackson in 2017…

So how do you write an 800 – 1000 word blog post or article that integrates smart SEO but also works when shrunk down to a mere 140 characters, a 50 word first paragraph, or a hyperlinked photo? Well, this is what we at KNOW Agency are here for – we’re going to let you in on our secrets and tell you how we do it. (Don’t hesitate to skip reading this blog post and just contact us – we’re here for you and can and will help you do this properly.) Read more

The Scoop on Organic and Paid Search

Paid Search and Organic Search – The Scoop

We get asked a lot about search engine results. How can your company improve it’s search engine results? Should our company run paid search? Is there a way to get ahead and always stay on the top of the results page? What is the secret to winning the Google first page?

These are all excellent questions and they are ones that show you’re thinking about your online presence and understand how critical it is. In fact, these are questions we frequently ask ourselves.

We ask ourselves these questions because like you, we’re constantly thinking about how we can improve our digital presence. Perhaps a tweak of our SEO, a change in website pages, different keywords, etc – will make the difference? Ultimately, like you we always want to be at the top of the search engine results. Read more

SEO for Your Website

How Well Do You Know Your SEO?

If you’re a regular reader of this blog then you know that we strongly believe that good quality content must be your top website priority for SEO. You can have the best strategy, the smartest marketing whiz kids, the flashiest videos, the coolest widgets and the hippest mobile app – but if your content is terrible, the rest simply doesn’t matter. (Oh and if you’re not a regular reader, you’re missing out plain and simple.)

You want people to visit your website, to link to your website, to refer to your website, to syndicate your content, and to respect your website as a voice of authority. This comes when you have excellent content. When you have the content, the rest really does come easily.

SEO. Search Engine Optimization. See what we did there – we just jumped from talking about good quality content to tossing out the biggest and most debated aspect of digital marketing. SEO does not come without controversy and hype. But we’re here to say that SEO is critical to your website success.

The two work together: with good content you can have good SEO and with good SEO it’s easier to write good content. Read more