You have a network of friends. People you’ve grown up with, went to high school with, met in university, work with, participate in sports or other community events with, etc. In short, you’ve got a wide social circle of people who know you, can recommend you, help you out, and you can do the same for them. You know and appreciate the value of this network of friends. You’re never really alone and can always get a helping hand when you need it.
Now, think of your website and digital presence. You need the same digital friends. These digital friends are the ones that will tell others about your company, product, services, website and business – they’ll share your information, connect others to you, and essentially talk about you online.
These digital friends are known as social signals. Social signals are your connection to the outside web. Yes, the connections in this big spider web we call the Internet.
Social signals include:
- Facebook likes, links comments, and shares.
- Twitter likes, links, retweets, quotes, and conversations.
- Pinterest pins, views, and comments.
- LinkedIn connections, links, and references.
- Google Plus connections.
- Instagram followers, comments, and regrams.
Essentially, any social media site that is talking about you, helping you, connecting to you, and working for you. Read more