Stay up-to-date on the latest topics in search engine optimization (SEO).

How to Drive Traffic to Your Website

How to Drive Traffic to Your Website

To drive traffic to your website you need to know your readers.

What do your readers want? What are your readers searching for? How do your readers want to find and connect with you? What questions are your readers asking about your product or service? Who are your readers?

This information tells you how you can best connect with your readers and give them what they want. It actually sounds pretty simple – doesn’t it?

Unfortunately, driving traffic to your website isn’t simple or easy. To do it right, you need to understand the ins and outs of how people are using the Internet today and how they’ll be using it tomorrow.

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What is Organic Search?

What is Organic Search?

Organic search is the natural searching that your readers do in search engines. Your readers enter one or more search terms in Google, or another search engine and a list of search engine results are returned.

The search engine results page (SERP) typically contains a mix of organic and paid search results. Your goal is to rank at the top or close to the top of the SERP.

To generate organic search traffic, you need to really get to know your readers and give them the answers to their organic search queries. This translates to content that is so useful, that your readers feel compelled to share it on social media.

Content sharing drives more traffic to your website and improves your organic social media reach.

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Google Search Quality Raters’ Guidelines May 2019 Updates

What You Need to Know: Google Search Quality Raters’ Guidelines May 2019 Updates

On May 16, 2019, Google updated their Quality Rater Guidelines. These guidelines are used by real humans to evaluate the page quality and content quality of Google search results.

These human search consultants give Google search engineers feedback on what is and isn’t being displayed in the search results. This information (and much more) is used by Google software engineers to refine and update Google search algorithms.

And this is why you need to care about the updates to the Google Search Quality Raters’ Guidelines. These guidelines impact how and where your web pages appear in Google search results.

Now, we understand at Know Agency that you might not want to know the nitty-gritty details of how, why, when, where, and what happens when a customer searches for your company in Google.

But the more you understand about what the humans rating your website content are looking for – the easier it is for you to provide content that is going to get you found, clicked, liked, and stay relevant.

So, with this in mind, here are our 3 things you need to know about the Google Search Quality Raters’ Guidelines May 2019 updates.

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6 Ways to Refresh Your Content for Better SEO

6 Ways to Refresh Your Content for Better SEO

One of the best things you can do for your SEO is to refresh your existing content. Taking the best of your old content and giving it a make-over can help improve your SEO.

This helps search engines find you and keeps your readers interested in what you’re writing about.

To do this effectively, you do need to take your content skills to the next level. It’s time to turn your good content into great content. Keep reading to learn the 6 ways you can easily refresh your content for better SEO.

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EAT and YMYL: What You Need to Know if You Want to Rank in Google

EAT and YMYL: What You Need to Know if You Want to Rank in Google

EAT and YMYL are critical to creating quality page content that helps you rank in Google.

Google confirmed this very fact with its February 2019 whitepaper, titled: How Google Fights Disinformation.

For the entire Know Agency team, this whitepaper confirmed what we’ve been saying for a while now: quality content is key to your ranking in Google.

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