For most people when they think of a penguin they think of Antarctica. Visions of wobbly looking black and white birds waddling around the ice. This is one idea of a penguin… except, if you are in the business of digital marketing and SEO.
In this case, penguin means something entirely different. Rather than cute looking birds, we’re thinking of Penguin 4.0 and what it means for our and your digital presence.
What is Penguin 4.0?
Penguin was launched in 2012 as part of Google’s core search algorithm. The rationale behind launching Penguin was an attempt to target web spam. Web spam, is the digital content that is simply packed full of the keywords you were searching for but doesn’t provide you with any information. Read more