Stay up-to-date on the latest topics in search engine optimization (SEO).

What Penguin 4.0 Did for SEO

Don’t Overlook the Penguin (4.0)

/in /by

For most people when they think of a penguin they think of Antarctica. Visions of wobbly looking black and white birds waddling around the ice. This is one idea of a penguin… except, if you are in the business of digital marketing and SEO.

In this case, penguin means something entirely different. Rather than cute looking birds, we’re thinking of Penguin 4.0 and what it means for our and your digital presence.

What is Penguin 4.0?

Penguin was launched in 2012 as part of Google’s core search algorithm. The rationale behind launching Penguin was an attempt to target web spam. Web spam, is the digital content that is simply packed full of the keywords you were searching for but doesn’t provide you with any information. Read more

What Is Your SEO Strategy?

/in /by

Before Your Brand Can Heard Your Brand Must Be Found (with a Strong SEO Strategy)

Google now processes over 40,000 search queries every second on average. That translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide and growing. Whether or not and how you show up are harder and more important than ever.

The foundation begins with a strong SEO strategy, understanding your target audience and what they are searching for during the moments of their customer journey. Google refers to these moments as micro-moments. Read more

Digital Marketing and Advertising Tips for 2017

/in , /by

It’s quickly coming to the end of the year. As you finish up your plans for this year and begin to plan parties with co-workers, friends and family, it’s time to start thinking about and planning for 2017 (if you haven’t already). To help you create or finalize your plan, here are 15 tips and ideas when creating your digital marketing and advertising plans for 2017. Read more

Google Algorithm – A History of Change

/in /by

As specialists in all things digital and marketing, one of our main priorities is staying up-to-date with Google and how it ranks, scores, and displays search engine results. For the average web user, the algorithm that drives Google search engine results is really of no consequence. But for anyone who is running and marketing a business online, Google search engine results and page rankings are of extreme importance.

You want your website, product, service, or company to be at the top of the results of any Google search. But, how does this happen? Well, this is where we come in – we pay close attention to Google and how it is changing its search algorithm. The search algorithm determines how your website is scored or ranked and this determines where it is displayed on the search engine results page. Read more