What does Google want? This question can feel like a riddle.
Does Google want faster website speed, more links, better research, longer or shorter blogs and articles, smarter keywords, images and charts, or is it none or all of the above?
The right answer to this is yes and no, or it depends. It depends on your website, your niche, your readers, and want you want your website and content to do.
At its most basic, your website needs to have high quality content, a clean design, and contact information. Getting this right is not easy. What exactly is high quality content? What makes a website design clean? What is the best type of contact information?
You’re not alone in your challenge to figure out what Google wants and how to deliver it. We get asked weekly, about how to give Google what it wants and how to rank higher.
In this blog, we answer these questions with a focus on understanding content marketing, a review of E-A-T, YMYL, and Google Page Experience, and nine actions on how to optimize your content and website for Google.
What is Content Marketing?
Content marketing is long-term strategy that uses content to create a relationship with your target audience. Core to a successful content marketing strategy is using high-quality content to connect with your readers and customers.
Content marketing includes content available on your website, social media channels, YouTube, podcasts, infographics, paid ads, and more. When done well, content marketing builds brand awareness, drives sales, educates readers, and fosters customer loyalty.
SEO is essential to supporting your content marketing strategy. Smart SEO puts your blogs, articles, website, infographics, videos, podcasts, and more in front of your target audience. By using keywords properly and getting SEO basics like meta descriptions, titles, headings, images, and search intent right – your content gets the support it needs to be noticed and ranked by Google.Read more