Our deep-rooted experience in the health and wellness space is what sets us apart. Our CEO, Jane Phelps, founded Know Agency in 2010 with a focus on the nutritional supplement industry. With her hands-on experience, Jane has become a highly sought-after speaker and expert on AI and SEO strategies for wellness and nutrition brands.
Jane knows your industry’s specific challenges and opportunities. She’s built a team that delivers best-in-class services for health, wellness, and supplement brands, ensuring you build brand awareness and drive sales exactly when your customers are looking for you.
Google holds health and wellness brands to a higher standard, classifying them as Your Money Your Life (YMYL) websites. This means your site’s content must demonstrate a high degree of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).
Because of these high expectations, you can’t afford to take chances with your SEO. Google evaluates every aspect of your online presence—from content quality and user experience to technical details. Google won’t tolerate thin content, misleading promises, or outdated practices like keyword stuffing.
With the rise of large language models and Google’s new generative search features, demonstrating E-E-A-T is more critical than ever. AI Overviews and other AI-powered summaries in search results are trained to pull information from the most reliable sources. They don’t just look for keywords; they actively seek out content that shows clear signals of experience, expertise and trustworthiness. Our strategies ensure your brand is not just ranking in the traditional list of results but is also becoming a credible source that Google’s AI models will confidently reference and cite.
We understand Google’s strict requirements and will build a strategy that not only meets them but also wins the trust of both search engines and your customers.
The Google Quality Rater Guidelines (QRG) are used to evaluate the quality of search results.
Google’s search quality raters (real people) use these guidelines to help ensure Google Search is returning relevant results from the most reliable sources available.
Refer to the latest version of Google Quality Rater Guidelines for detailed information.
E-A-T stands for expertise, authoritativeness, trustworthiness.
For your wellness and nutrition brand, this means you need to clearly communicate:
Expertise: you need to demonstrate your expert skills or knowledge in the wellness and nutrition domains. Make your Contact Info easy to find. Include a link to your About Us and/or Contact Us page in either your main menu or footer navigation.
Authoritativeness: you need to demonstrate that the person writing your content is an authority in your field and the content subject matter. Identify your authors with a byline and bio.
Trustworthiness: Google measures your website trustworthiness by analyzing the quality of your backlinks. Focus on creating high-quality, well-researched content that other sites will want to link to or use as research sources.
YMYL stands for Your Money Your Life. Websites that sell products or provide services or information that can impact the happiness, health, financial stability, or safety of users are categorized by Google as YMYL.
Because YMYL sites contain information that can impact a person’s life, your content and website must adhere to very high standards for quality, research, and authorship.
It is important your content clearly demonstrates E-A-T (expertise, authoritativeness, trustworthiness).
The top SEO priority for wellness and nutrition brands is to follow and comply with the Google Quality Rater Guidelines.
The Google Quality Rater Guidelines are used to evaluate the quality of search results. Google’s search quality raters are real people who use these guidelines to make sure the search results display relevant content from reliable sources.
As a wellness or nutrition brand, it’s important you know what the Google Quality Rater Guidelines state about E-A-T and YMYL websites.
Refer to the latest Google Quality Rater Guidelines for detailed information.
