Follow the latest trends and techniques in digital marketing.

How To Audit Your PPC Campaign

Google Ads and Bing PPC Audit Checklist: How To Audit Your PPC Campaign

A PPC Audit Checklist and Guide to PPC Best Practices

A PPC audit gives you actionable feedback you can use to strengthen your PPC campaign. An audit tells you in black and white, what is working, what can be improved, and what needs to be changed immediately.

Your Google and Bing PPC campaigns are too important to leave to chance.

Regularly auditing your PPC campaigns is the easiest way you have to catch errors, find overlooked opportunities, and to capitalize in changing search intent and demographics. Small but important details like spelling, message consistency, keyword overlap, and mobile-friendly landing pages add up to large impacts on your PPC campaign efficacy.

Our seven step PPC audit process is designed to help you improve your Google and Bing PPC campaigns.

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A Know Agency 2020 Blog Reading List

A Know Agency 2020 Blog Reading List

Some of our blog favorites and a video worth watching

It’s a busy time of the year. You’ve got unread emails, too many open web browser tabs, and a to do list that makes you shudder.

So instead of a long blog post about SEO best practices or how to create a 2021 SEO and digital marketing plan, we’ve got a different type of blog for you.

Here is a list of seven blogs that stood out for us in 2020 – blogs that contain useful advice about SEO, search, content, and Google:

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Optimize Your SEO with 10 SEO Best Practices

SEO and Digital Marketing Must Do’s for Marketers, Website Owners, Writers, and Strategists

A guide to the SEO and digital marketing tactics you need to prioritize

There are lots of experts, blogs, newsletters, and websites telling you how to achieve SEO and digital marketing success.

One expert says every blog must be a minimum of 1,800 words long and another says size doesn’t matter. One SEO authority says you must have an internal link in every other paragraph, and another says internal links are overrated. A trusted digital marketing website says every headline must be at least eight words long but no longer than 10 words.

Confusing, isn’t it? We feel your pain. And it’s why we wrote this blog. To simplify SEO and digital marketing. To help you understand which SEO and digital marketing tactics matter.

In a nutshell – know your readers, find out what they want, identify their challenges, and find the best way to help them.

We’ve taken a different approach with this blog. We have lots of great content on our website about SEO and digital marketing. And we want you to read and benefit from it. So, this blog is a directory to the content we believe is essential to really understanding SEO and digital marketing. Content that gives you the tools and knowledge you need to guide your SEO and digital marketing plans, campaigns, and strategies.

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SEO and Digital Marketing in 2021

SEO and Digital Marketing in 2021: How To Create a 2021 Digital Marketing and SEO Plan

An SEO and digital marketing plan is your virtual GPS. It guides you when you’re not sure what to do next, reminds you of upcoming deliverables, and prompts you to make decisions about the best route forward.

And most importantly, an SEO and digital marketing plan helps you determine what you want to achieve in 2021 and how you’ll get there. Sure, you can play it fast-and-loose with random blog posts, scattered landing pages, and a free-for-all keyword strategy – but we really don’t want you to do this.

Let’s face it, 2020 has not turned out like anyone could have predicted and we really don’t know what 2021 will bring. But we do know that the companies who have continued to thrive in 2020 are the companies who had an SEO and digital marketing plan.

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The Latest in SEO and Digital Marketing

The Latest in SEO and Digital Marketing: 6 SEO Strategies That Work

Learn how to use SEO to connect, communicate, and network in 2020

Everything about 2020 is different. Except one thing – SEO still matters. In fact, now in 2020, SEO matters more than ever.

Your customers are online. They are working from home, attending virtual conferences, doing their research online, and making all of their connections through email, websites, social media, and Google.

You need to be online. But you need more than a website, Twitter account, LinkedIn page, and a blog. To keep your customers and attract new ones – you need a real SEO and digital marketing strategy.

In this blog we give you six SEO strategies that we know work. SEO strategies that put the focus on communicating and connecting with your customers. 

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