What is SEO?

What is SEO?


Search Engine Optimization (SEO) is the specialized approach that supports your website in standing out from the rest of the crowd.

With the right SEO components and strategy, your website can rank higher in the Search Engine Results Page.

SEO goes beyond keywords to include page formatting, website layout, content structure, links, image tags, and more.

Pretty cool isn’t it? With one specialized approach you can do wonders for your website and your digital presence. In fact, our definition makes SEO sound rather simple. Hint: we’ve made it sound simple because when you know something inside and out (like we do with SEO and digital marketing) it’s easy to explain it in simple terms.

Unfortunately, SEO is far from simple. But the good news is that we’re here to help you wrap your brain around SEO and help you with your SEO strategy. The really simple SEO approach is to contact us but we get you, we understand that you have SEO questions and you want answers.

What Do Search Engines Want?

The truth is that search engines (Google and others) don’t want to struggle. They want the best content handed to them on a silver platter. Search engines want you to design, format, and write content that is interesting, relevant, fresh, easy-on-the-eyes, and strategic.

We’re talking about search engines as if they’re human… we know they’re not human but it’s important to remember that search engine algorithms are based on deep analysis of human behavior. In essence, by learning what it is humans want from them, search engines learn how to deliver this to the humans they’ve been tracking. Make sense? Good!

Let’s dig into what search engines want and what this means for you.

  • Answers to questions. Whether it’s a typed or verbal search, people typically ask search engines questions. The search engine has one job – to answer questions as quickly and as correctly as possible. This means the search engine is relying on its algorithm to find relevant digital content that accurately answers the questions asked. (Search engines don’t want to struggle and this is why the next few bullets really matter to you and the search engines.)
  • Content that answers questions. That’s right, you need to provide the answers to the questions people are asking of search engines. This impacts how you write and format your content. For example, if you’re writing about SEO, you want to know the most common questions asked about SEO and then write content that answers these questions. It helps to directly ask and answer the questions in the body of your website content. Remember, that sentence structure is important, make sure you’re using well-written complete sentences to answer these questions. (Yes, grammar matters.) So think about how you write your content and what you look for when you want a quick answer to a question.
  • A website that is easy on the eyes. If there is one thing that turns the search engine off, it’s a struggle (here it is again – the s-word). Make it easy for the search engine to find the answers it needs. This means you need a clean, easy-to-navigate, and simple website. Think menus, an integrated search, relevant links and content, a sitemap, and no blinking unicorns.
  • Mobile. Please make sure your website is mobile-ready. If your website is not mobile-ready, you risk being left behind. No, we’re not exaggerating. Remember voice search – this happens primarily with mobile devices. Think of the last time you searched for a restaurant, chances are high you were using your phone or smartwatch and weren’t anywhere near your laptop.
  • Keywords matter. Search engines are relying on you to create content that is relevant to your users. This means that you have done your keyword research and know what questions people are asking about your niche area and then you’re providing content (blogs, videos, infographics, social media posts) that uses these keywords. Use your primary and secondary keywords and phrases to guide and shape the direction of your content and website. Hint: we get it, this is confusing stuff – we can help you and we’ve got a crack writer who is all about making the search engines happy.
  • URLs, titles, headings, ALT tags, meta descriptions. This is the website stuff that you likely don’t notice all that much, however it matters a lot to search engines. You want simple and straightforward URLs, for example: https://knowagency.wpengine.com/what-we-do. You want titles and headings that are explanatory but not overly wordy, for example: KNOW Agency Perks (the stuff other agencies don’t do). Every image needs an ALT tag, this tells the search engine what the image is, for example: Know Agency – Digital Marketing Services. The meta description is the text the search engine scans to learn what the page content is about and it is displayed on the Search Engine Results Page, for example: You need results. You don’t have time to You need to be found. You need to be connected. You need to be relevant. This is what we do (and more) for you. This is what sets us apart from the rest. You get a complete solution from us. From SEO monitoring best practices to white hat tactics to digital marketing to SEO …

What Should I Do About SEO?

You should contact us. SEO is what we do at Know Agency. We’ll give you a complete SEO solution that gives you everything you need including SEO monitoring best practices, white hat tactics, digital marketing, SEO training, and keyword analysis.

Browse our website, read our blog, learn more about what we do, take a look at our client work, and then contact us. To be the best you have to work with the best – we are the best.

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