Health and Wellness Brands: Find Your Keywords In 5 Easy Steps. Stop Overcomplicating SEO and Keywords.
You need to drill down and focus on a simple keyword and SEO strategy.
We hate to break it to you, but your competitors have a plan and they’re forging ahead with their goals.
We want you to cut to the chase and find your top keywords – keywords that can help you get found, ranked, clicked, and remembered.
In this article you get:
- Five easy steps to find your top keywords
- Four ways to optimize your content with your keywords
- Five ways to repurpose and reuse your content
Questions? We’re here to help. Contact us.
How To Find Your Keywords in Five Easy Steps
Follow these five easy steps to find your top keywords:
1. Use a free keyword tool.
Use tools like Ahrefs or SEMrush to find keywords.
Look for keywords with high search volume and low competition to maximize your chances of ranking.
The higher the search volume, the more that people are typing these keywords into Google.
2. Use Google.
Pretend you’re a potential customer – imagine the questions and challenges they have. Ask Google your potential customer’s question.
You’ll see a list of similar questions and phrases displayed. This list is based on previous search traffic and tells you the information people are looking for.
Next, scroll to the bottom of your Google search engine results page and look at the Related Searches list, this tells you what else people searching for your keywords are searching for.
3. Identify your competitors’ keywords.
Use SEMrush to tell you what your competitors are ranking for. This tool also tells you what keyword opportunities they aren’t ranking for.
Use this information to narrow down your keywords, choosing keywords that your competitors are and aren’t ranking for. This is how you can compete directly with your competitors and take advantage of their missed keyword opportunities.
4. Get to know your readers.
Use Google Search Console to learn how people find information about your product or service.
Search intent tells you what type of information people are looking for. When you know search intent you can use your keywords the right way in your content. It also tells you how and where they’re searching – mobile, voice, text, social media, etc.
5. Know the questions people are asking.
Use AlsoAsked to learn the questions people are asking about your keyword search terms. This free tool uses People Also Asked Google data to show you relationships between topics and questions.
This information makes it easier for you to understand how people ask questions and think about your keyword search terms.
Four Easy Ways to Optimize Your Content
Follow these four easy ways to optimize your content with your keywords:
1. Get the title right.
To get people to read your blog, article, or email newsletter, your title needs to grab them. Use your title to tell your readers what they’ll learn and how they’ll benefit from your content.
Make sure you use the keyword at the front of your title. Orbit Media suggests writing titles using this formula: Target Keyphrase + Colon + Number or Trigger Word + Promise. For example, Health and Wellness Brands: Find Your Keywords In 5 Easy Steps. Stop Overcomplicating SEO and Keywords.
Or you can use ChatGPT to help you. Ask ChatGPT to create 10 blog titles for your blog. Make sure you use specific language in your ChatGPT prompt and include your keywords and blog outline in the prompt.
2. Use your keywords naturally.
Now that you have your keywords, write content that uses your keywords naturally. Focus on one keyword or keyword phrase in one article or blog post.
Use the keywords in your titles, subject lines, URLs, meta description, link anchor text, and social media posts.
Google is smart and doesn’t tolerate aggressive use of keywords in content and penalizes keyword stuffed content. If it doesn’t fit – don’t force it.
3. Build internal links.
Internal links do two important things – they help your readers navigate your website and they help your Google E-E-A-T score.
Your internal links should use the keywords and keyword phrases you’re optimizing for. But make sure your keywords fit naturally as anchor text.
For example, in this blog, I should add these internal links: how long does SEO take and understanding ChatGPT, SEO, and keywords.
Google recently updated their best practices document. Here’s what Google says about links:
- Anchor text: make it descriptive, reasonably concise, and relevant to the page that it’s on and to the page it links to.
- Internal links: can help both people and Google make sense of your site more easily and find other pages on your site. Every page you care about should have a link from at least one other page on your site.
- External links: can help build trustworthiness. Link out to external sites when it makes sense, and provide context to your readers about what they can expect.
4. Use the keyword in your URL.
Along with the page title and meta description, your URL tells people what they will learn from your article.
Keep the URL simple and make the topic of the blog or article obvious.
For example, https://knowagency.com/what-you-need-to-know-about-e-e-a-t/. This URL makes it clear that the blog post is about E-E-A-T. This tells Google and your readers exactly what to expect and helps build domain authority.
Five Ways to Repurpose and Reuse Your Content
The next step is looking for ways to repurpose and reuse your optimized content.
Here are five easy and fast ways to repurpose and reuse your blogs and page content:
1. Excerpt the blog or page on LinkedIn.
Include a few key paragraphs in a LinkedIn post with a link to the full blog.
2. Share your blog in your email newsletter.
Depending on your newsletter format and reader preferences, you may want to share the entire blog in your newsletter or include a summary with a link to your website.
3. Ask ChatGPT to create a series of social media posts about your blog or page.
Be explicit with your ChatGPT prompt – tell the AI who your readers are, how long you want the content to be, and include clear instructions on the tone of voice, language, and jargon. Do not copy and paste the ChatGPT content into your social media platform – always review it for errors, tone, language, and brand voice.
4. Create a shorter version of the blog or page.
Drill down to the bare essentials and create a PDF or infographic. Create the type of quick, snackable content your readers like.
5. Use the content to create an FAQ.
This is another great job for ChatGPT. Write a prompt that asks ChatGPT to create an FAQ based on the content on your website. Make sure you carefully read and edit the content ChatGPT creates for you.
How To Know How Your Keywords Are Performing
Use Google Analytics and Google Search Console to learn which keywords are driving traffic to your website. Google Analytics can also help you learn about your organic search traffic.
Remember, your keywords are not static. Consumer trends, holiday seasons, global and national news, competitor activity, and search engine guidelines impact your keyword and SEO strategy.
Contact us with your questions about keywords, organic and paid SEO, and digital marketing for health and wellness brands. This is what we specialize in. You can count us for honest answers and feedback.
About the author
Jane Phelps is the CEO/Partner at Know Agency. Jane leads client SEO strategy and handles all aspects of in-house SEO demands. This includes providing SEO training, competitive analysis, keyword research, algorithm analysis, and the review of all new content to ensure SEO best-practices are followed. Jane holds a Master’s Certificate in Online Marketing from the University of San Francisco, is BrightEdge Certified and is the head of the BrightEdge User Group in Atlanta, GA.
