Digital Marketing - Page 3 of 5

8 Reasons Why You Need an Email Newsletter

Before you decide that your company can’t benefit from an email newsletter, know these stats:

5.6 billion active email accounts in 2019
73% of millennials prefer to communicate with businesses over email
99% of people check their email every day
83% of B2B companies are using email newsletters
40% of B2B marketers say email newsletters are most critical to their success

Not convinced yet? See The Ultimate List of Email Marketing Stats for 2019 for more stats that back up why you need an email newsletter.

The Facts on Social Media: Make Sure You’re Doing It Right

April 5, 2019/in Digital Marketing /by admin

Social media is crowded. Every company, brand, and person is on social.

And this means you can’t waste your time. You need a strategy. You need a plan.

You need to know what works and what doesn’t work. Remember, social is the best way for you to build connected and invested communities.

Last year we ran a long series on social media. We gave you lots of information about key social skills like social listening, engagement, content planning, and metrics.

What is Website Taxonomy?

February 12, 2019/in Digital Marketing, Website Design /by admin

Website taxonomy is how website content is classified, organized, connected, and related.

Good website taxonomy presents content to your readers and search engines that makes it accessible, findable, and purposeful.

In other words: website taxonomy matters – a lot. Poor website design cannot be trumped by good content, the right keywords, or savvy social media marketing.

Let’s Get Social: How Do You Measure Social Media Success?

September 28, 2018/in Digital Marketing /by admin

These days we track everything. We track our steps taken, hours of sleep, click-throughs, calories in and out, emails received and responded to, and so much more. If it seems like your days are filled with looking at graphs, spreadsheets, and burn down charts – you’re not alone.

Which brings us to your social media success rate. How are you measuring your social media success? Ah yes, while having a social media content strategy and really engaging with your followers is vital – this doesn’t mean much if you don’t know if your social media strategy is working for you.

We want you to think of social media as a key component of your digital marketing strategy. And just like you have lots of tools for analyzing website analytics and understanding keyword success rate – you need to pay the same level of attention to your social media success (and missteps). Read more

Let’s Get Social: Learning About Social Media Content Planning and Publishing

September 11, 2018/in Digital Marketing /by admin

It’s getting crowded out there on the social media channels. Social media is packed with people, brands, companies, dogs, cats, and everything else in between – everyone and everything has a social media account.

So how do you get your brand and company to stand out from the social media noise – and your competitors? It all comes down to having a real social media content planning and publishing strategy.

While it would be fun to just post random Tweets, photos, and Facebook content when the mood strikes – this is not a recipe for success. Instead, just like you’re proactive with your social media engagement and in putting intro practice professional social media listening – you need to do the same with your social media content. Read more