One of the most common questions we’re asked by clients is “Why can’t I just pay for my website and social traffic?” and “Does SEO really matter that much?”
We get it – you want to drive traffic to your website and social accounts, and you want it to happen immediately. This is what paid traffic promises to do for you – clicks, clicks, and more clicks.
The lingering problem with these all these clicks and sudden boom in traffic is quality. Who is clicking these links? Are these clicks converting to new customers or regular website readers and social followers? What is motivating people to click your paid advertisements? And what about the people who see your advertisements but don’t click the link?
Organic search and SEO work because when done right, you’re giving your readers exactly what they want. The website and social content that answers their questions, gets them engaged with your brand, and keeps them coming back. An advertisement simply cannot do this.Read more