How to Implement Hreflang

Let’s Talk Hreflang

You’ve got a really sharp website. The content is perfect. The graphics are magic. The headings, pages, and sitemap are all up to snuff.  The blog is updated regularly. The social media marketing is ticking along. You’ve localized the content and have websites for multiple countries. Problem is, no one is visiting.

It doesn’t make sense – you’re following all the SEO best practice that you’ve read about. You worked hard on the website, and even though you’re not an SEO or digital marketing expert – you feel like you’ve ticked all the boxes. Hmm, must be a problem with Google – it can’t be something you’ve done – or could it? Read more

The Truth Comes Out About SEO

The Truth Comes Out About SEO

Smokes and mirrors. Funny business. Rabbits out of hats. Guessing game. These are just a few of the misconceptions floating around about SEO. Believe us when we tell you we’ve heard and read it all when it comes to SEO. No wonder so many of you are confused and don’t know how to start, who to trust, and what to do.

All you know is that someone told you or you read somewhere on the Internet that it’s easy to be ranked high in Google search engine results. You’ve tweaked your website, dropped in a few keywords, got on all the social media channels, added images, and wrote some flashy headlines. But still – nothing.

We’re sorry to tell you the hard-cold truth – but you’ve been misled. SEO isn’t easy. SEO isn’t a mystery. Effective SEO that is in it for the long-term takes science, expertise, research, and smarts. This SEO (the only kind we do) is the kind that works and gets result. However, to get these results, you need to ask yourself and your website a few hard questions.

  • What are you doing right?
  • What is holding you back?
  • Where do you want to be?

Read more

Let’s Talk Google Ranking

Let’s Talk Google Ranking

You want to be on the first page of the Google search engine results page. Your competitors want your Google ranking to be on the first page. We want to be on the first page (oh wait – we are). Everyone wants to be first – on the first page and first in the list of first.

This is a lot of firsts, and we’re here to tell you that it can happen. It’s just not going to happen as quickly as you’d like. Your website with its updated SEO and content is great – it reads well, the keywords are spot-on, the design looks good, the links work, and the overall design is smart.

But guess what? There are a lot of other websites with the exact same characteristics. These websites have got smart people (like us) working behind-the-scenes, running data analysis, crunching keywords and user wants/needs, creating content, and generally making the website pretty close to perfect.

So, yeah, it’s hard to get noticed. It takes time to catch the attention of Google and be first. The key to all of this is patience and trust. Know that the right things are happening to get your website ranked and found. It just takes time. It’s a crowded Internet out there. Read more

BrightEdge Smart Content

Smart Content is Your Game-Changer

Content is fuel for the marketing fire – without content you’ll definitely stay lost. However, not just any content is going to work for you. You need Smart Content – this content is the game-changer for your content marketing strategy.

Smart Content works for you, getting you found, clicked, read, linked to, and shared. Now, this Smart Content is not like your regular run-of-the-mill content – no – this content stands out and meshes with how your users are using the Internet. Read more

Stop Playing Favorites and Use Internal Links

Stop Playing Favorites and Use Internal Links

We all have our favorites. The favorite restaurant or favorite shirt or favorite ice cream flavor or favorite web page. Yes, favorite web page. All too often when we’re working on a specific web page or blog post, this current page become our biggest focus. We pour all our energy into creating the best page we can. We create super useful backlinks, we’ve got the SEO perfect, the word length is exactly what we wanted and the image is super relevant and catchy. But what about the other pages on the website – those pages that were at one time, our favorites…. We can’t neglect these pages, and this is where internal linking comes in. Internal linking is how you can show these other pages some love and remind them that they are still your favorites.

Internal linking is a way to connect the pages that make up your website. This mean linking from a descriptive page to a product page or linking from a blog post to a service page. Think of internal links as a way for your readers to find their way around your website. These links take your readers on a tour of your website giving them relevant related information.

Now, we’re guessing that you might be asking yourself – but why? Why do I need internal links if I’ve already got backlinks, good SEO, a regularly updated blog, a search function, and all the other stuff you’ve told me to do? To be blunt, you need internal links to help your readers. But, as with all things Internet, there is of course more to the benefits of internal linking than this…. Read more