Social Signals - Do You Know Who Your Friends Are?

Do You Know Who Your Friends Are?

You have a network of friends. People you’ve grown up with, went to high school with, met in university, work with, participate in sports or other community events with, etc. In short, you’ve got a wide social circle of people who know you, can recommend you, help you out, and you can do the same for them. You know and appreciate the value of this network of friends. You’re never really alone and can always get a helping hand when you need it.

Now, think of your website and digital presence. You need the same digital friends. These digital friends are the ones that will tell others about your company, product, services, website and business – they’ll share your information, connect others to you, and essentially talk about you online.

These digital friends are known as social signals. Social signals are your connection to the outside web. Yes, the connections in this big spider web we call the Internet.

Social signals include:

  • Facebook likes, links comments, and shares.
  • Twitter likes, links, retweets, quotes, and conversations.
  • Pinterest pins, views, and comments.
  • LinkedIn connections, links, and references.
  • Google Plus connections.
  • Instagram followers, comments, and regrams.

Essentially, any social media site that is talking about you, helping you, connecting to you, and working for you. Read more

What Penguin 4.0 Did for SEO

Don’t Overlook the Penguin (4.0)

For most people when they think of a penguin they think of Antarctica. Visions of wobbly looking black and white birds waddling around the ice. This is one idea of a penguin… except, if you are in the business of digital marketing and SEO.

In this case, penguin means something entirely different. Rather than cute looking birds, we’re thinking of Penguin 4.0 and what it means for our and your digital presence.

What is Penguin 4.0?

Penguin was launched in 2012 as part of Google’s core search algorithm. The rationale behind launching Penguin was an attempt to target web spam. Web spam, is the digital content that is simply packed full of the keywords you were searching for but doesn’t provide you with any information. Read more

Understanding SEO - Back to Basics

Understanding SEO – Back to Basics

It’s a well-known fact that to truly succeed in business, sport, and life you need to think of the basics. The basics or the fundamentals lay the foundation for the real success of your website and online presence. Just as Vince Lombardi famously said, “This is football,” and went on to become one of the most winningest football coaches of all time, we want you to experience the same success with your online presence. Start the new year with understanding SEO.

And for us, this comes down to the fundamentals. One of the most overlooked fundamentals of your website and online presence is search engine optimization (SEO). Without well-planned and executed SEO, your website and online presence has very slim chances of success. In other words, SEO directly impacts the longevity and success of your business.

Just as Lombardi proved that without sound basic football skills the more complicated and spectacular plays aren’t possible – the same holds true for your online presence. Good SEO is the foundation and from it comes, search engine rankings, online sales, article linking, and a successful business life. Read more

What Is Your SEO Strategy?

Before Your Brand Can Heard Your Brand Must Be Found (with a Strong SEO Strategy)

Google now processes over 40,000 search queries every second on average. That translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide and growing. Whether or not and how you show up are harder and more important than ever.

The foundation begins with a strong SEO strategy, understanding your target audience and what they are searching for during the moments of their customer journey. Google refers to these moments as micro-moments. Read more

Digital Marketing and Advertising Tips for 2017

It’s quickly coming to the end of the year. As you finish up your plans for this year and begin to plan parties with co-workers, friends and family, it’s time to start thinking about and planning for 2017 (if you haven’t already). To help you create or finalize your plan, here are 15 tips and ideas when creating your digital marketing and advertising plans for 2017. Read more