Blog - Page 8 of 19 - Know Agency

8 Reasons Why You Need an Email Newsletter

Before you decide that your company can’t benefit from an email newsletter, know these stats:

5.6 billion active email accounts in 2019
73% of millennials prefer to communicate with businesses over email
99% of people check their email every day
83% of B2B companies are using email newsletters
40% of B2B marketers say email newsletters are most critical to their success

Not convinced yet? See The Ultimate List of Email Marketing Stats for 2019 for more stats that back up why you need an email newsletter.

6 Ways to Refresh Your Content for Better SEO

April 19, 2019/in Content Marketing, SEO /by admin

One of the best things you can do for your SEO is to refresh your existing content. Taking the best of your old content and giving it a make-over can help improve your SEO.

This helps search engines find you and keeps your readers interested in what you’re writing about.

To do this effectively, you do need to take your content skills to the next level. It’s time to turn your good content into great content. Keep reading to learn the 6 ways you can easily refresh your content for better SEO.

The Facts on Social Media: Make Sure You’re Doing It Right

April 5, 2019/in Digital Marketing /by admin

Social media is crowded. Every company, brand, and person is on social.

And this means you can’t waste your time. You need a strategy. You need a plan.

You need to know what works and what doesn’t work. Remember, social is the best way for you to build connected and invested communities.

Last year we ran a long series on social media. We gave you lots of information about key social skills like social listening, engagement, content planning, and metrics.

EAT and YMYL: What You Need to Know if You Want to Rank in Google

March 19, 2019/in SEO /by admin

EAT and YMYL are critical to creating quality page content that helps you rank in Google.

Google confirmed this very fact with its February 2019 whitepaper, titled: How Google Fights Disinformation.

For the entire Know Agency team, this whitepaper confirmed what we’ve been saying for a while now: quality content is key to your ranking in Google.

What is Website Taxonomy?

February 12, 2019/in Digital Marketing, Website Design /by admin

Website taxonomy is how website content is classified, organized, connected, and related.

Good website taxonomy presents content to your readers and search engines that makes it accessible, findable, and purposeful.

In other words: website taxonomy matters – a lot. Poor website design cannot be trumped by good content, the right keywords, or savvy social media marketing.