Learning About Social Media Engagement

Let’s Get Social: Learning About Social Media Engagement

Think about that last Tweet or Facebook post you made. How many times did you check to see the number of likes, comments, or retweets it got? In our highly digitized society, it’s amazing how seeing a thumbs up on a post can make us feel valued.

This all comes down to the very nature of social media – the social aspect – engaging, responding, chatting, and showing interest. You like to know that your posts are resonating with your followers and you like to do the same with the brands and people you follow.

This social media engagement establishes a connection with the brands, companies, celebrities, colleagues, and friends you follow on social media. After a while, you feel like you know the people and brands you follow – simply because you like, comment, and subscribe to their social media channels. Read more

Learning About Social Listening

Let’s Get Social: Learning About Social Listening

Social media. Remember when Twitter was brand new and no one had even thought of Instagram or social listening? Well, times have changed and now everyone is active on social media.

Social media is not just for tweens and millennials. Social media is the place where your customers are going for brand reviews, to discover new brands, and to post their feedback about you and your competitors.

Whether it’s Twitter, Instagram, Facebook, YouTube, SnapChat, LinkedIN, Google+, TripAdvisor, Yelp, or other social sites – they all matter to your online reputation and digital presence. And because they matter, these social media sites require a strategy.   Read more

How To Find Your Digital Tone of Voice

How To Find Your Digital Tone of Voice

Words matter. The words you use matter. How you use the words you do use matters. Good words can be game-changers. Good words work.

The power of your words is so strong that when you use them with the incorrect tone of voice – your brand, blog traffic, social media accounts, and digital reputation self-destruct. Harsh, perhaps, but think of how you react when you read a website that you can’t relate to or a newsletter that uses brash language or read a Tweet that you find offensive.

This is exactly why you need to learn how to find your digital tone of voice and know how to use it to make words work for you and your customers. Read more

Why Investing In Professional SEO Is Critical

Why Investing In Professional SEO Is Critical

You know your business inside and out. You know what products and services to offer your customers. You know that you are an authority in your niche.

The same goes for people like us who specialize in professional SEO. We know SEO inside and out. We know how to get SEO working to attract your customers, to connect with your customers, and to drive your business forward.

Yes, you can try to do your own SEO. But just like you don’t really recommend people try to do what you do – the same feelings hold true for us and SEO. Yes, you can read our blogs and learn everything you can about SEO and then give it a shot. Read more

Optimize Your SEO For Voice Search

Optimize Your SEO For Voice Search

Voice search is here and it’s fast-becoming the de facto search method for your users. It’s time to get on board with voice search and make sure you’re doing all you can to optimize your SEO for voice search.

To really optimize your SEO for voice search, you need to start with the basics. This means starting on page one and learning what voice search is, why it matters, how people are using voice search, and then we can teach you how to optimize your SEO for voice search.

Yes, we know that there are lots of other articles out there that assume you know the ins and outs of voice search, but we’re not like everyone else. Our commitment to you is in giving you everything we know, this way you’re confident about talking about voice search and SEO with your colleagues and you can ask us better questions. Read more