Think about that last Tweet or Facebook post you made. How many times did you check to see the number of likes, comments, or retweets it got? In our highly digitized society, it’s amazing how seeing a thumbs up on a post can make us feel valued.
This all comes down to the very nature of social media – the social aspect – engaging, responding, chatting, and showing interest. You like to know that your posts are resonating with your followers and you like to do the same with the brands and people you follow.
This social media engagement establishes a connection with the brands, companies, celebrities, colleagues, and friends you follow on social media. After a while, you feel like you know the people and brands you follow – simply because you like, comment, and subscribe to their social media channels. Read more