What Is Vertical Search Optimization?

Which Vertical Search Engines Matter?

Quick, open a webpage and in the URL field, type SEO, and click Enter. Magically, you get a long list of Google search engine results about SEO. Now, take a look at the headings below the search box: All, News, Images, Videos, Maps, More: Shopping, Books, Flights, Finance, and Personal. Do us a favor and click More -> Books – now you’ve got a narrowed down list of search engine results about SEO books.

Congratulations – you’ve just completed a vertical search. See what you did here – you started with a broad topic (horizontal) and narrowed it down to a specific area or niche (vertical).

Now, don’t worry if this is the first time you’ve heard about vertical search and vertical search optimization. You’re not alone. Most Internet users, website owners, and companies don’t know anything about vertical search. This isn’t your fault. It all comes down to how we learned how to search for information on the Internet. Read more

Artificial Intelligence and Machine Learning: What Does It All Mean For Marketing?

Artificial Intelligence and Machine Learning: What Does It All Mean For Marketing?

You launch Netflix and bingo there is a list of curated movies and television shows that you’re immediately interested in. You open Facebook and wham you see news articles that reflect your opinions and beliefs. You visit your favorite cooking website and zing you see ads for the cookbooks you just added to your Amazon wish list.

Wow, the Internet is so smart. It seems to know exactly what you want when you want it. This is truly impressive. You assume this must all be thanks to that artificial intelligence (AI) and machine learning (ML) you’ve heard about. Well, yes, in part it’s thanks to our friends AI and ML, but this smart Internet is a still dependent on humans.

Humans, like us at Know Agency who do the research, analysis, content creation, and creative work. AI and ML are making a huge difference in what the Internet knows and doesn’t know about your likes, dislikes, habits, wants, and recent spending spree – but the Internet still needs humans to make it all come together. Read more

Getting the Facts on Ranking Signals

Getting the Facts on Ranking Signals

It happens every day. Seriously, we’re not exaggerating here. Someone contacts us with the inevitable question. So, it’s time to address the elephant in the room. Let’s face this question head-on and cut-to-the-chase.

Have you ever asked or thought about asking your SEO or digital marketing team, this all-important vital question: How Do I Rank in Google?

It’s okay, don’t be shy. We’re all friends here. You want to ask it and you really want to know the answer. Because, once you understand ranking signals and what the Google algorithm is really looking for – it should be super easy to rank on the first page…. Right?

Yes, we agree 100% that you do need to understand ranking signals and make sure you’ve got your ranking signal boxes ticked. However, this doesn’t mean you’re going to grab the attention of Google. It’s a cluttered and noisy Internet out there. So, once you’ve got your ranking signals sorted it takes time to get where you want to be. Read more

Google Mobile-First Indexing Is Live

Google’s Mobile-First Indexing Is Live

Google said it was coming and we knew it was coming – we just didn’t know when. Well, on March 26, Google made its mobile-first indexing live.

The best thing you can do is start by reading the fine print about Google’s mobile-first index:

  • There is still one single index. Google doesn’t have a mobile-first index that is separate from the main index.
  • Mobile-first indexing means that Google uses the mobile version of your pages and website for indexing and ranking. The goal is that this helps those using mobile find what they’re looking for more easily and faster.
  • If your website is migrated to the mobile-first index, you will be notified through the Search Console. You will also see an increased crawl rate from the Smartphone Googlebot.
  • If your mobile site is indexed, it is displayed in the Google search engine results pages and in Google cached pages.
  • If you have AMP and non-AMP pages, Google prefers to index the mobile version of your non-AMP pages.
  • Google reiterates that slow-loading content may perform less well for those searching by desktop and mobile.
  • Being indexed in the mobile-first index does not have a ranking advantage.

Now that you’ve stopped stressing and panicking about this mobile-first transition, the next thing we want you to do to is contact us. We’ll audit your website and give you suggestions on how you can improve the design, content, structure, and SEO to make sure it’s following best practices for mobile-first indexing. Read more

Spring Cleaning for Your Digital Marketing Strategy

Spring Clean Your Digital Marketing Strategy

Spring is here and this means is time to get down-and-dirty with your spring cleaning. We’re going to make things easy for you, rather than cleaning out your closets – we want you to focus on spring cleaning your digital marketing strategy.

Just as your closets gradually become cluttered and crowded, the same thing can easily happen to your digital marketing strategy. Think of all the different online tools you had the best of intentions of using over this past year. But, somehow, you gradually lost interest in these tools and forgot that you even created accounts. Read more