SEO - Know Agency

Introducing the Know Agency 8-Week SEO Basics Course

May 20, 2020/in SEO /by Jane Phelps

Learn about keyword research, links, content optimization, and more in this free SEO course

Sign Up for Know Agency SEO Basics Course

There is a lot of content available about SEO, search, content marketing, and Google. Unfortunately, this means there is a lot of contradictory, misleading, and plain old incorrect information out there about SEO and search.

We want to put an end to the confusion around SEO and help people like you understand what the priorities should be for SEO, search, content marketing, and Google.

When you focus on getting the basics of SEO right, it’s much easier to run successful pay-per-click (PPC) campaigns, strategic social media rollouts, and to build a consistent base of blog and email newsletter readers.

This year we are celebrating the 10-year anniversary of Know Agency. This is a big deal for us. We’re a small team, each of us has very specific roles and unique expertise. This allows us to be agile, flexible, and responsive to our client needs and challenges. And ultimately, is the reason why we and our clients are successful.

We are driven by a few core questions:

“What are the client challenges? How can we solve these client challenges?”
“What can we do better for our clients?”
“What don’t we know? What is the best way to learn?”

And this is why we developed the Know Agency 8-Week SEO Basics Course.

On-Page SEO Checklist: Supplements and Natural Products Companies Help Your Website Get Found and Noticed by Google

April 27, 2020/in SEO /by admin

Get actionable SEO tips that help you rank higher in search engine results

Your website has to look good. But equally important is focusing on the SEO factors that help you get noticed and ranked by Google.

To get the traffic (clicks) you want from Google search engine results, you need to make sure your on-page SEO is working for you. This is particularly important now, during the current sales and search volume spike for supplements and natural products.

You need to make your SEO is helping you stand out with Google and your customers.

What is On-Page SEO? SEO stands for Search Engine Optimization. SEO is a specialized approach that makes it possible for your website to stand out and be found in Google searches. On-page SEO includes page formatting, keywords, website layout, content structure, links, image tags, meta descriptions, and more. An optimal on-page SEO strategy makes it easy for Google to give people the correct answers to their questions.

Why Investing in SEO Is More Important Than Ever: Build Customer Confidence, Loyalty, and Trust with SEO

April 17, 2020/in SEO /by Jane Phelps

Get actionable advice on how to invest in your SEO today so you meet future demands

The COVID-19 pandemic has changed every aspect of daily life. Schools are closed, retail storefronts are shuttered, people are working remotely, and everyone is staying home.

Agility has become more important than ever. Remote meetings and sales calls are the norm. People are buying everything online. Businesses are finding new ways to serve customer demand. Communication and business are still happening, just differently.

And this is exactly why investing in SEO during this downturn is critical. People still want and need your products and services. In both B2B and B2C, people are still searching, clicking, reading, and buying. The demand is still here.

Proven SEO strategies keep you competitive today and position you for success when this pandemic is behind us.

Supplement Sales are Spiking During the COVID-19 Pandemic: Is Your Website Ready to Support this Boom in Sales and Search Traffic?

April 9, 2020/in Digital Marketing, SEO /by admin

Learn about E-A-T and why it is so important for supplements and natural products websites

Sales for supplement and natural products companies are up. In fact, they are way up. Online search traffic for supplements and natural products has never been higher. On the flipside there are also companies that are not seeing a surge in sales or website traffic.

And this underscores why it takes more than having a good product to thrive during the COVID-19 pandemic supplements sales spike. For both supplements companies who are seeing a surge in online sales and those who are lagging behind, your website and SEO must be working for you not against you.

When was the last time you updated your website? How frequently are you posting informative, high-quality blogs? Which keywords are driving traffic to your website? What is the search traffic for your niche and how is this translating to traffic and sales for you? Have you created landing pages that help consumers learn more about your products?

While the consumer interest in supplements is spiking, it’s important to remember that this is a very competitive market. As a supplements company owner, you need to do all you can stay ahead. You’ve got a proven product, you’re seeing a boom in sales, and now you need to keep the momentum going.

This is where your website, search engine optimization (SEO) strategy, content marketing, social media presence, and search traffic make such a huge difference for you, your consumers, and Google.

Your SEO To Do List: Optimize Your SEO with 10 SEO Best Practices

March 18, 2020/in SEO /by admin

With the current pandemic, many kids are being home schooled and working on their homework. Did you know that you should be working on yours as well? No one really likes homework, but it is one of the best ways to do something today that pays off in the future.

Some people deal with uncertainty by cleaning, online shopping, or binge watching – but I want to change this. Instead, I want you to do your SEO homework. SEO homework is the best way to turn a not-so-great situation into one that converts into only good things with improved search engine results, more website traffic, and new customer relationships.

Like you, the Know Agency team is disappointed with cancelled conferences and speaking engagements, delayed family trips, and adjusting to not socializing with friends and family. But now, we do have some extra room in our schedules to focus on the to do’s that frankly we’ve been too busy to address.