Stay up-to-date on the latest topics in search engine optimization (SEO).

SEO and Google Checklists to Help You Rank in 2021

SEO and Google Checklists to Help You Rank in 2021

What do you want to accomplish in 2021? Maybe you want to rank higher in Google search results or increase your click-throughs from blogs and social posts or grow your newsletter subscribers.

These targets are possible. But they do not happen with magic.

In May, Google is rolling out its Page Experience update and this means if you want to meet your SEO, content, and search goals, you need to get busy now. And this is why we’re focusing on the essentials – the things you must do to be ready for the May 2021 Google Page Experience update and a 2021 SEO checklist to help you rank and get clicked.

Read more
Google Passage Ranking and BERT

Google Passage Ranking and BERT: How To Make Sure Your Content Keeps Google Happy

Give Google and your readers readable, relevant, and high-quality content

During their Search On livestream, Google made some key announcements about Google Search. This Google Search information matters to content writers, SEO strategists, website owners, product marketers, digital marketers, and anyone who wants to get found and ranked in Google search engine results.

Google covered a lot in their October announcement, but I want to drill down into the information that really matters to you and can help you get found, noticed, ranked, and clicked. For a solid overview of the Google announcement, read this Barry Schwartz article – Google Search Announcements: BERT, Passages & Subtopic Indexing & More.

Our mission is to help you give Google and readers what they want.  So, in this blog I give you the information you need to know about BERT, passage ranking, and content optimization.

Read more
Optimize Your SEO with 10 SEO Best Practices

SEO and Digital Marketing Must Do’s for Marketers, Website Owners, Writers, and Strategists

A guide to the SEO and digital marketing tactics you need to prioritize

There are lots of experts, blogs, newsletters, and websites telling you how to achieve SEO and digital marketing success.

One expert says every blog must be a minimum of 1,800 words long and another says size doesn’t matter. One SEO authority says you must have an internal link in every other paragraph, and another says internal links are overrated. A trusted digital marketing website says every headline must be at least eight words long but no longer than 10 words.

Confusing, isn’t it? We feel your pain. And it’s why we wrote this blog. To simplify SEO and digital marketing. To help you understand which SEO and digital marketing tactics matter.

In a nutshell – know your readers, find out what they want, identify their challenges, and find the best way to help them.

We’ve taken a different approach with this blog. We have lots of great content on our website about SEO and digital marketing. And we want you to read and benefit from it. So, this blog is a directory to the content we believe is essential to really understanding SEO and digital marketing. Content that gives you the tools and knowledge you need to guide your SEO and digital marketing plans, campaigns, and strategies.

Read more
SEO and Digital Marketing in 2021

SEO and Digital Marketing in 2021: How To Create a 2021 Digital Marketing and SEO Plan

An SEO and digital marketing plan is your virtual GPS. It guides you when you’re not sure what to do next, reminds you of upcoming deliverables, and prompts you to make decisions about the best route forward.

And most importantly, an SEO and digital marketing plan helps you determine what you want to achieve in 2021 and how you’ll get there. Sure, you can play it fast-and-loose with random blog posts, scattered landing pages, and a free-for-all keyword strategy – but we really don’t want you to do this.

Let’s face it, 2020 has not turned out like anyone could have predicted and we really don’t know what 2021 will bring. But we do know that the companies who have continued to thrive in 2020 are the companies who had an SEO and digital marketing plan.

Read more
The Latest in SEO and Digital Marketing

The Latest in SEO and Digital Marketing: 6 SEO Strategies That Work

Learn how to use SEO to connect, communicate, and network in 2020

Everything about 2020 is different. Except one thing – SEO still matters. In fact, now in 2020, SEO matters more than ever.

Your customers are online. They are working from home, attending virtual conferences, doing their research online, and making all of their connections through email, websites, social media, and Google.

You need to be online. But you need more than a website, Twitter account, LinkedIn page, and a blog. To keep your customers and attract new ones – you need a real SEO and digital marketing strategy.

In this blog we give you six SEO strategies that we know work. SEO strategies that put the focus on communicating and connecting with your customers. 

Read more