Stay up-to-date on the latest topics in search engine optimization (SEO).

Optimize Your SEO with 10 SEO Best Practices

Your SEO To Do List: Optimize Your SEO with 10 SEO Best Practices

With the current pandemic, many kids are being home schooled and working on their homework. Did you know that you should be working on yours as well?  No one really likes homework, but it is one of the best ways to do something today that pays off in the future.

Some people deal with uncertainty by cleaning, online shopping, or binge watching – but I want to change this. Instead, I want you to do your SEO homework. SEO homework is the best way to turn a not-so-great situation into one that converts into only good things with improved search engine results, more website traffic, and new customer relationships.

Like you, the Know Agency team is disappointed with cancelled conferences and speaking engagements, delayed family trips, and adjusting to not socializing with friends and family. But now, we do have some extra room in our schedules to focus on the to do’s that frankly we’ve been too busy to address.

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Why Searcher Intent Should Be Part of Your SEO Strategy

Searcher Intent and SEO: Why Searcher Intent Should Be Part of Your SEO Strategy

Searcher intent is the problem, question, or query that a person wants solved. This drives the terms they enter in a search engine.

It’s critical that your SEO, keyword, and content strategy is built around searcher intent. You want people to come to your website – so this means you need you need to know what your readers are looking for and then give it to them.

Searcher intent is so central to SEO success that Ignite Visibility recently surveyed 500 respondents aged 25-60 to find answers to this key question: What do searchers look for in the search results, and how accurately do those results reflect search intent?

The results from this survey really caught the attention of the entire Know Agency team. In fact, for us they reiterated what we’ve been telling you and our clients for a long time now.

The team thought it would be useful to highlight some of the key findings from the Ignite Visibility survey and give you advice on how you can turn these survey results into SEO, keyword, and content actions.

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Stop Overcomplicating SEO and Keywords

Stop Overcomplicating SEO and Keywords: Find Your 20 Keywords for 2020 In 5 Easy Steps. Start Optimizing Today.

You need more website traffic. You want to be ranked higher in Google search engine results. You want more clicks, likes, followers, shares, and email newsletter subscriptions.

This means you need to drill down and focus on a simple keyword and SEO strategy for 2020.

There are lots of articles about finding your keywords, optimizing your content, getting SEO right, and ranking higher in search engine results. The problem with most of these articles is that they overcomplicate SEO and keywords. You spend hours reading about SEO and keywords, become so overwhelmed with advice and strategies that you don’t know where to start and end up doing nothing.

This article is different. We give you five easy steps to find your 20 keywords in 2020. Then we give you four easy ways to optimize your content for your keywords. And finally, a couple of sentences on how to create reports that tell you how your keywords are performing.

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Benefits of Using PPC and SEO Together

PPC and SEO: 5 Benefits of Using PPC and SEO Together

PPC and SEO are ultimately about the same thing, search and getting clicks. These two inbound marketing tactics make it easier for your customers to find you online.

It used to be that PPC and SEO were siloed – you either focused on organic SEO or you put all your efforts into PPC campaigns. However, the internet is changing and so is Google, meaning that it’s time for SEO and search strategies to change as well.

When used together, SEO and PPC makes it easier for people to find you and encourages them to click your URL in the Google search results page.

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The Wall Street Journal and Google Search

The Wall Street Journal and Google Search

On November 15th, the Wall Street Journal published an article titled How Google Interferes With Its Search Algorithms and Changes Your Results. While it’s great that a leading newspaper devoted space to search, SEO, and Google algorithms, the article unfortunately presented a range of misleading information.

In response, a number of our search and SEO colleagues responded with articles highlighting the issues with the Wall Street Journal’s reporting on Google search.

We’ve been following the reaction to this article and while we don’t have anything new to contribute, we thought it would be useful to provide a roundup of the response articles written by our search and SEO colleagues.

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