Strengthening Content and Keyword Strategies for a Major Fruit Growing Association

Task

A major American fruit growing association has strong health-related content but because of Google algorithm changes, it did not rank well in the search results.

Challenge

Learn why this well-written and expertly researched health content was not displaying in the search results.

To learn this, we did a complete content audit and competitive keyword gap analysis of the website, drilling into the health-related blogs and articles.

We learned that while the content was of high-quality it was not meeting Google’s criteria for YMYL websites, and it did not convey expertise, authoritativeness, and trustworthiness (E-A-T).

Solution

We provided training to the company’s in-house nutritionists and other health-expert writers on how to write search engine optimized content that meets Google’s expectations for user experience, E-A-T, and YMYL.

We conducted a comprehensive SEO and search analysis, including:

• Technical website audit
• On-page and off-page SEO analysis and strategy
• Content auditing
• Site structure review and recommendations
• Keyword optimization
• Content planning recommendations and strategy

Results

Our recommendations and work resulted in an increase of the overall E-A-T for the website, driving up the search results ranking for their health-related content.

And now, instead of focusing on quantity of writing, they focus on fewer articles with more in-depth content that supports E-A-T for the website. This also helps the company better communicate their mission and the health-related aspects of their products.

We continue to work with this American fruit growing association in providing SEO expertise, search and data analytics, website review and analysis, and content planning assistance.