Paid search, display and YouTube advertising on Google is the best tool you have to display targeted relevant ads to potential and existing customers. Whether defined by affinity, past actions, or in response to a search query, Know Agency will help develop advertising plan that is effective and delivers against business goals.
When done right, advertising drives traffic from the user’s preferred channel to a strategic landing page designed to convert this traffic to leads and sales.
This is what we do for you. We create Google Ad campaigns and strategies based on strategic keyword research, audience development, ad copy, and website experience – so you can meet your sales and marketing goals.
Trust Know Agency for strategic campaigns that meet your business goals.
We ask you what your goals are.
We talk about your short- and long-term sales and marketing goals.
We get to know your team.
We learn what your challenges are. We learn what your strengths are.
We learn who your prospects and customer are.
We learn what questions people are asking about your domain and brand.
We learn what your digital footprint looks like.
We ask you questions. We listen to you. We learn what makes you unique.
And then we give you a customized paid search marketing strategy.
Google Ads are one of the best strategies available to connect you with prospects and customers. But not all campaigns are created equally.
To stand out and get noticed you need relevant, relatable, and targeted ads based on where people are online and in the sales funnel. This is what we do for you.
We create a campaign based on your goals, who your customer is, the questions and queries your prospects and customers have, keyword research, and real data.
We look forward to working with you.
Paid search is targeted advertising that displays ads at the top of the search engine results page. Paid search ads should be based on search intent, keyword research, and search data.
Well planned out paid search campaigns include ads that take prospects and customers to strategic landing pages that provide people with answers to their search queries.
A pay-per-click (PPC) campaign is similar to paid search. The difference is that PPC ads can also display on Facebook, Instagram, Twitter, LinkedIn, Amazon, and other websites.
Like paid search ads, you must pay a fee whenever someone clicks your PPC ad. And like paid search, PPC ads are an opportunity to provide targeted and relevant ads that are a direct response to search queries.
Learn more about PPC best practices.
Yes, a PPC campaign uses SEO. And vice versa. There are many synergies with keyword data and research. Also, optimizing a landing page for SEO can help improve quality scores for PPC.
Learn more about PPC and SEO.
Paid search budgets and cost depend on your competition and your goals. Clicks can cost less than a $1 and can also cost more than $30.
To determine your monthly spend or paid search costs, you need to pair costs per click with requirements for impression share.
Google Ads campaigns include Search (text ads), Display (banner ads), Shopping (for eCommerce), Video (YouTube), AI Max (AI-powered text ads) and Performance Max (AI-powered, multi-channel). Each serves different goals like leads, sales, or brand awareness.
Very. A well-optimized landing page improves your Quality Score, lowers cost per click, and increases conversions. Even the best ads won’t perform if the landing page isn’t persuasive and relevant.
