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SEO for B2B: Does It Matter?

SEO for B2B: Does It Matter?

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Yes, SEO does matter for B2B sales, marketing, and relationship-building. Remember, companies don’t use Google – people use Google. And this is exactly why SEO matters for B2B.

Smart SEO allows you to build direct connections with the people who want what you have. Strategies such as understanding user intent, knowing your demographic, creating content that resonates with the buyer’s journey, and doing keyword research allows you to demonstrate your expertise and value to customers.

Just like someone shopping online for a new pair of sneakers, the person looking for a new manufacturing partner or third-party supplier is using a search engine to find what they need and want. 

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What Is Happening with Google+?

What Is Happening with Google+?

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The dust has finally settled on the Google+ news from early October. The news that Google was shuttering its social network Google+ was a surprise but not a shock.

Think of how often you visited Google+ compared to the frequency with which you check Facebook, Twitter, LinkedIn, and Instagram. While Google+ was launched in June 2011 as a competitor to Facebook, the social network did not gain the traction or addiction level of its rival.

In fact, in the Google blog post announcing the Google+ shutdown, Ben Smith, VP of Engineering at Google said, “…This review crystallized what we’ve known for a while: that while our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps.”

“The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds.”

Security flaw notwithstanding, it’s clear that Google+ was not doing for the company what was initially hoped. As a result, Google+ will be fully closed down for consumers in August 2019. However, Google+ will continue with some tweaks and updates for the enterprise sector. Read more

What Is Vertical Search Optimization?

Which Vertical Search Engines Matter?

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Quick, open a webpage and in the URL field, type SEO, and click Enter. Magically, you get a long list of Google search engine results about SEO. Now, take a look at the headings below the search box: All, News, Images, Videos, Maps, More: Shopping, Books, Flights, Finance, and Personal. Do us a favor and click More -> Books – now you’ve got a narrowed down list of search engine results about SEO books.

Congratulations – you’ve just completed a vertical search. See what you did here – you started with a broad topic (horizontal) and narrowed it down to a specific area or niche (vertical).

Now, don’t worry if this is the first time you’ve heard about vertical search and vertical search optimization. You’re not alone. Most Internet users, website owners, and companies don’t know anything about vertical search. This isn’t your fault. It all comes down to how we learned how to search for information on the Internet. Read more

Digital Marketing Acronyms Explained

Digital Marketing Acronyms Explained

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To say we love digital marketing would be an understatement. We live, breathe, and think digital marketing. However, we do have one beef with our industry – the acronyms. LOL there are so many acronyms we often find ourselves ROTFL.

We want to help ourselves by helping you – the more you understand about digital marketing, search engine optimization, page conversions, and social media marketing – the better off we’ll all be. When we’re all talking the same language, it’s easier for us to explain to you what we can do for you and it’s easier for you to ask questions about how we do our job for you.

Let’s get to it and dig into the common and not-so-common acronyms you’re likely to hear and read. Now, we promise the first time we meet or chat, we’ll do our best to the keep the acronyms to the minimum and please do stop us to get the explanations that you need. Read more

Digital Marketing and Advertising Tips for 2017

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It’s quickly coming to the end of the year. As you finish up your plans for this year and begin to plan parties with co-workers, friends and family, it’s time to start thinking about and planning for 2017 (if you haven’t already). To help you create or finalize your plan, here are 15 tips and ideas when creating your digital marketing and advertising plans for 2017. Read more