Digital Marketing - Know Agency

COVID-19 Has Changed Everything But Your Customers Still Need You

March 24, 2020/in Digital Marketing, Industry /by Jane Phelps

How to adjust your social media, content, and marketing strategy to support your customers

It is not business as usual. It is not life as normal. This makes for a confusing and frankly scary time. There are no words that can make things better. All we can do right now is do our best to adjust to this new normal.

This is what I want to help you do with this blog. Together with the Know Agency team, we’ve put our heads together, done a lot of research, and had many conversations about how we can support our clients and readers. How can we help make this new normal feel less chaotic and confusing?

And, we know that a lot has already been written and shared about this. We don’t want to overwhelm and crowd your inbox or RSS feeds with more of the same. With my team, I’ve put together some lists of suggestions, resources, ideas, and things to think about when trying to keep moving forward.

Above all else, we need to remember the power of community. Community has changed a lot in the last few days – but people are still out there. It’s more important than ever to put conscious effort into connecting, talking, listening, and helping.

PPC and SEO: 5 Benefits of Using PPC and SEO Together

December 15, 2019/in Digital Marketing, SEO /by Jane Phelps

PPC and SEO are ultimately about the same thing, search and getting clicks. These two inbound marketing tactics make it easier for your customers to find you online.

It used to be that PPC and SEO were siloed – you either focused on organic SEO or you put all your efforts into PPC campaigns. However, the internet is changing and so is Google, meaning that it’s time for SEO and search strategies to change as well.

When used together, SEO and PPC makes it easier for people to find you and encourages them to click your URL in the Google search results page.

Organic Search For The Win in 2019 and Beyond

September 15, 2019/in Digital Marketing, SEO /by Jane Phelps

One of the most common questions we’re asked by clients is “Why can’t I just pay for my website and social traffic?” and “Does SEO really matter that much?”

We get it – you want to drive traffic to your website and social accounts, and you want it to happen immediately. This is what paid traffic promises to do for you – clicks, clicks, and more clicks.

The lingering problem with these all these clicks and sudden boom in traffic is quality. Who is clicking these links? Are these clicks converting to new customers or regular website readers and social followers? What is motivating people to click your paid advertisements? And what about the people who see your advertisements but don’t click the link?

Organic search and SEO work because when done right, you’re giving your readers exactly what they want. The website and social content that answers their questions, gets them engaged with your brand, and keeps them coming back. An advertisement simply cannot do this.

How to Write an Email Newsletter that People Open and Read

June 18, 2019/in Content Marketing, Digital Marketing /by Jane Phelps

People want to read your email newsletter. This is why they subscribed. The people on your email newsletter list want to connect with you. They value your thoughts and believe that you have something of value to give.

And this is exactly what you need to think about when you sit down to create your email newsletter. Give your readers a newsletter that adds to their day. Don’t waste their time.

Remember, you and I get a lot of email. This means to stand out, your email newsletter has to matter to me. This means you need to know me. You need to know why I subscribed, what I’m interested in, and why your product or service is important to me.

I get it – this sounds overwhelming. How are you supposed to find the time to get to know your subscribers, find out what they want to read, and then write, edit, test, and send your newsletter? It is a big ask.

8 Reasons Why You Need an Email Newsletter

May 15, 2019/in Content Marketing, Digital Marketing /by admin

Before you decide that your company can’t benefit from an email newsletter, know these stats:

5.6 billion active email accounts in 2019
73% of millennials prefer to communicate with businesses over email
99% of people check their email every day
83% of B2B companies are using email newsletters
40% of B2B marketers say email newsletters are most critical to their success

Not convinced yet? See The Ultimate List of Email Marketing Stats for 2019 for more stats that back up why you need an email newsletter.