Follow the latest trends and techniques in digital marketing.

Optimize Your SEO with 10 SEO Best Practices

SEO and Digital Marketing Must Do’s for Marketers, Website Owners, Writers, and Strategists

A guide to the SEO and digital marketing tactics you need to prioritize

There are lots of experts, blogs, newsletters, and websites telling you how to achieve SEO and digital marketing success.

One expert says every blog must be a minimum of 1,800 words long and another says size doesn’t matter. One SEO authority says you must have an internal link in every other paragraph, and another says internal links are overrated. A trusted digital marketing website says every headline must be at least eight words long but no longer than 10 words.

Confusing, isn’t it? We feel your pain. And it’s why we wrote this blog. To simplify SEO and digital marketing. To help you understand which SEO and digital marketing tactics matter.

In a nutshell – know your readers, find out what they want, identify their challenges, and find the best way to help them.

We’ve taken a different approach with this blog. We have lots of great content on our website about SEO and digital marketing. And we want you to read and benefit from it. So, this blog is a directory to the content we believe is essential to really understanding SEO and digital marketing. Content that gives you the tools and knowledge you need to guide your SEO and digital marketing plans, campaigns, and strategies.

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SEO and Digital Marketing in 2021

SEO and Digital Marketing in 2021: How To Create a 2021 Digital Marketing and SEO Plan

An SEO and digital marketing plan is your virtual GPS. It guides you when you’re not sure what to do next, reminds you of upcoming deliverables, and prompts you to make decisions about the best route forward.

And most importantly, an SEO and digital marketing plan helps you determine what you want to achieve in 2021 and how you’ll get there. Sure, you can play it fast-and-loose with random blog posts, scattered landing pages, and a free-for-all keyword strategy – but we really don’t want you to do this.

Let’s face it, 2020 has not turned out like anyone could have predicted and we really don’t know what 2021 will bring. But we do know that the companies who have continued to thrive in 2020 are the companies who had an SEO and digital marketing plan.

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The Latest in SEO and Digital Marketing

The Latest in SEO and Digital Marketing: 6 SEO Strategies That Work

Learn how to use SEO to connect, communicate, and network in 2020

Everything about 2020 is different. Except one thing – SEO still matters. In fact, now in 2020, SEO matters more than ever.

Your customers are online. They are working from home, attending virtual conferences, doing their research online, and making all of their connections through email, websites, social media, and Google.

You need to be online. But you need more than a website, Twitter account, LinkedIn page, and a blog. To keep your customers and attract new ones – you need a real SEO and digital marketing strategy.

In this blog we give you six SEO strategies that we know work. SEO strategies that put the focus on communicating and connecting with your customers. 

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Supplement Sales are Spiking During the COVID-19 Pandemic

Supplement Sales are Spiking During the COVID-19 Pandemic: Is Your Website Ready to Support this Boom in Sales and Search Traffic?

Learn about E-A-T and why it is so important for supplements and natural products websites

Sales for supplement and natural products companies are up. In fact, they are way up. Online search traffic for supplements and natural products has never been higher. On the flipside there are also companies that are not seeing a surge in sales or website traffic.

And this underscores why it takes more than having a good product to thrive during the COVID-19 pandemic supplements sales spike. For both supplements companies who are seeing a surge in online sales and those who are lagging behind, your website and SEO must be working for you not against you.

When was the last time you updated your website? How frequently are you posting informative, high-quality blogs? Which keywords are driving traffic to your website? What is the search traffic for your niche and how is this translating to traffic and sales for you? Have you created landing pages that help consumers learn more about your products?

While the consumer interest in supplements is spiking, it’s important to remember that this is a very competitive market. As a supplements company owner, you need to do all you can stay ahead. You’ve got a proven product, you’re seeing a boom in sales, and now you need to keep the momentum going.

This is where your website, search engine optimization (SEO) strategy, content marketing, social media presence, and search traffic make such a huge difference for you, your consumers, and Google.

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COVID-19 Has Changed Everything But Your Customers Still Need You

COVID-19 Has Changed Everything But Your Customers Still Need You

How to adjust your social media, content, and marketing strategy to support your customers

It is not business as usual. It is not life as normal. This makes for a confusing and frankly scary time. There are no words that can make things better. All we can do right now is do our best to adjust to this new normal.

This is what I want to help you do with this blog. Together with the Know Agency team, we’ve put our heads together, done a lot of research, and had many conversations about how we can support our clients and readers. How can we help make this new normal feel less chaotic and confusing?

And, we know that a lot has already been written and shared about this. We don’t want to overwhelm and crowd your inbox or RSS feeds with more of the same. With my team, I’ve put together some lists of suggestions, resources, ideas, and things to think about when trying to keep moving forward.

Above all else, we need to remember the power of community. Community has changed a lot in the last few days – but people are still out there. It’s more important than ever to put conscious effort into connecting, talking, listening, and helping.

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