Follow the latest trends and techniques in digital marketing.

Organic Search For The Win

Organic Search For The Win in 2019 and Beyond

One of the most common questions we’re asked by clients is “Why can’t I just pay for my website and social traffic?” and “Does SEO really matter that much?”

We get it – you want to drive traffic to your website and social accounts, and you want it to happen immediately. This is what paid traffic promises to do for you – clicks, clicks, and more clicks.

The lingering problem with these all these clicks and sudden boom in traffic is quality. Who is clicking these links? Are these clicks converting to new customers or regular website readers and social followers? What is motivating people to click your paid advertisements? And what about the people who see your advertisements but don’t click the link?

Organic search and SEO work because when done right, you’re giving your readers exactly what they want. The website and social content that answers their questions, gets them engaged with your brand, and keeps them coming back. An advertisement simply cannot do this.

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How to Write an Email Newsletter that People Open and Read

How to Write an Email Newsletter that People Open and Read

People want to read your email newsletter. This is why they subscribed. The people on your email newsletter list want to connect with you. They value your thoughts and believe that you have something of value to give.

And this is exactly what you need to think about when you sit down to create your email newsletter. Give your readers a newsletter that adds to their day. Don’t waste their time.

Remember, you and I get a lot of email. This means to stand out, your email newsletter has to matter to me. This means you need to know me. You need to know why I subscribed, what I’m interested in, and why your product or service is important to me.

I get it – this sounds overwhelming. How are you supposed to find the time to get to know your subscribers, find out what they want to read, and then write, edit, test, and send your newsletter? It is a big ask.

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Reasons for Email Newsletter

8 Reasons Why You Need an Email Newsletter

Before you decide that your company can’t benefit from an email newsletter, know these stats:

  • 5.6 billion active email accounts in 2019
  • 73% of millennials prefer to communicate with businesses over email
  • 99% of people check their email every day
  • 83% of B2B companies are using email newsletters
  • 40% of B2B marketers say email newsletters are most critical to their success

Not convinced yet? See The Ultimate List of Email Marketing Stats for 2019 for more stats that back up why you need an email newsletter.

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Social Media - Wrapping It All Up

The Facts on Social Media: Make Sure You’re Doing It Right

Social media is crowded. Every company, brand, and person is on social.

And this means you can’t waste your time. You need a strategy. You need a plan.

You need to know what works and what doesn’t work. Remember, social is the best way for you to build connected and invested communities.

Last year we ran a long series on social media. We gave you lots of information about key social skills like social listening, engagement, content planning, and metrics.

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What is Website Taxonomy?

What is Website Taxonomy?

Website taxonomy is how website content is classified, organized, connected, and related.

Good website taxonomy presents content to your readers and search engines that makes it accessible, findable, and purposeful.

In other words: website taxonomy matters – a lot. Poor website design cannot be trumped by good content, the right keywords, or savvy social media marketing.

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