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How Google BERT Impacts Your Search Engine Results

How Google BERT Impacts Your Search Engine Results

The Google BERT algorithm makes it possible for Google to interpret search queries better, meaning that your users will get more relevant search engine results.

BERT looks at the context of the words used in the search query – so you need to make sure your content is well-written, clear, and is focused on search intent. For websites that have quality content, BERT should make it easier for your users to find you and learn about your products and services.

Google said on October 25th, that this algorithm update is the “biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.”

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How to Write an Email Newsletter that People Open and Read

How to Write an Email Newsletter that People Open and Read

People want to read your email newsletter. This is why they subscribed. The people on your email newsletter list want to connect with you. They value your thoughts and believe that you have something of value to give.

And this is exactly what you need to think about when you sit down to create your email newsletter. Give your readers a newsletter that adds to their day. Don’t waste their time.

Remember, you and I get a lot of email. This means to stand out, your email newsletter has to matter to me. This means you need to know me. You need to know why I subscribed, what I’m interested in, and why your product or service is important to me.

I get it – this sounds overwhelming. How are you supposed to find the time to get to know your subscribers, find out what they want to read, and then write, edit, test, and send your newsletter? It is a big ask.

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Reasons for Email Newsletter

8 Reasons Why You Need an Email Newsletter

Before you decide that your company can’t benefit from an email newsletter, know these stats:

  • 5.6 billion active email accounts in 2019
  • 73% of millennials prefer to communicate with businesses over email
  • 99% of people check their email every day
  • 83% of B2B companies are using email newsletters
  • 40% of B2B marketers say email newsletters are most critical to their success

Not convinced yet? See The Ultimate List of Email Marketing Stats for 2019 for more stats that back up why you need an email newsletter.

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6 Ways to Refresh Your Content for Better SEO

6 Ways to Refresh Your Content for Better SEO

One of the best things you can do for your SEO is to refresh your existing content. Taking the best of your old content and giving it a make-over can help improve your SEO.

This helps search engines find you and keeps your readers interested in what you’re writing about.

To do this effectively, you do need to take your content skills to the next level. It’s time to turn your good content into great content. Keep reading to learn the 6 ways you can easily refresh your content for better SEO.

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How To Find Your Digital Tone of Voice

How To Find Your Digital Tone of Voice

Words matter. The words you use matter. How you use the words you do use matters. Good words can be game-changers. Good words work.

The power of your words is so strong that when you use them with the incorrect tone of voice – your brand, blog traffic, social media accounts, and digital reputation self-destruct. Harsh, perhaps, but think of how you react when you read a website that you can’t relate to or a newsletter that uses brash language or read a Tweet that you find offensive.

This is exactly why you need to learn how to find your digital tone of voice and know how to use it to make words work for you and your customers. Read more