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Google, Your Website, and Content Marketing

Google, Your Website, and Content Marketing: How to Optimize Your Content and Website

What does Google want? This question can feel like a riddle.

Does Google want faster website speed, more links, better research, longer or shorter blogs and articles, smarter keywords, images and charts, or is it none or all of the above?

The right answer to this is yes and no, or it depends. It depends on your website, your niche, your readers, and want you want your website and content to do.

At its most basic, your website needs to have high quality content, a clean design, and contact information. Getting this right is not easy. What exactly is high quality content? What makes a website design clean? What is the best type of contact information?

You’re not alone in your challenge to figure out what Google wants and how to deliver it. We get asked weekly, about how to give Google what it wants and how to rank higher.

In this blog, we answer these questions with a focus on understanding content marketing, a review of E-A-T, YMYL, and Google Page Experience, and nine actions on how to optimize your content and website for Google.

What is Content Marketing?

Content marketing is long-term strategy that uses content to create a relationship with your target audience. Core to a successful content marketing strategy is using high-quality content to connect with your readers and customers.

Content marketing includes content available on your website, social media channels, YouTube, podcasts, infographics, paid ads, and more. When done well, content marketing builds brand awareness, drives sales, educates readers, and fosters customer loyalty.

SEO is essential to supporting your content marketing strategy. Smart SEO puts your blogs, articles, website, infographics, videos, podcasts, and more in front of your target audience. By using keywords properly and getting SEO basics like meta descriptions, titles, headings, images, and search intent right – your content gets the support it needs to be noticed and ranked by Google.

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How Google BERT Impacts Your Search Engine Results

How Google BERT Impacts Your Search Engine Results

The Google BERT algorithm makes it possible for Google to interpret search queries better, meaning that your users will get more relevant search engine results.

BERT looks at the context of the words used in the search query – so you need to make sure your content is well-written, clear, and is focused on search intent. For websites that have quality content, BERT should make it easier for your users to find you and learn about your products and services.

Google said on October 25th, that this algorithm update is the “biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.”

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How to Write an Email Newsletter that People Open and Read

How to Write an Email Newsletter that People Open and Read

People want to read your email newsletter. This is why they subscribed. The people on your email newsletter list want to connect with you. They value your thoughts and believe that you have something of value to give.

And this is exactly what you need to think about when you sit down to create your email newsletter. Give your readers a newsletter that adds to their day. Don’t waste their time.

Remember, you and I get a lot of email. This means to stand out, your email newsletter has to matter to me. This means you need to know me. You need to know why I subscribed, what I’m interested in, and why your product or service is important to me.

I get it – this sounds overwhelming. How are you supposed to find the time to get to know your subscribers, find out what they want to read, and then write, edit, test, and send your newsletter? It is a big ask.

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Reasons for Email Newsletter

8 Reasons Why You Need an Email Newsletter

Before you decide that your company can’t benefit from an email newsletter, know these stats:

  • 5.6 billion active email accounts in 2019
  • 73% of millennials prefer to communicate with businesses over email
  • 99% of people check their email every day
  • 83% of B2B companies are using email newsletters
  • 40% of B2B marketers say email newsletters are most critical to their success

Not convinced yet? See The Ultimate List of Email Marketing Stats for 2019 for more stats that back up why you need an email newsletter.

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6 Ways to Refresh Your Content for Better SEO

6 Ways to Refresh Your Content for Better SEO

One of the best things you can do for your SEO is to refresh your existing content. Taking the best of your old content and giving it a make-over can help improve your SEO.

This helps search engines find you and keeps your readers interested in what you’re writing about.

To do this effectively, you do need to take your content skills to the next level. It’s time to turn your good content into great content. Keep reading to learn the 6 ways you can easily refresh your content for better SEO.

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