How Google BERT Impacts Your Search Engine Results
The Google BERT algorithm makes it possible for Google to interpret search queries better, meaning that your users will get more relevant search engine results.
BERT looks at the context of the words used in the search query – so you need to make sure your content is well-written, clear, and is focused on search intent. For websites that have quality content, BERT should make it easier for your users to find you and learn about your products and services.
Google said on October 25th, that this algorithm update is the “biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.”
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