How to Write an Email Newsletter that People Open and Read

How to Write an Email Newsletter that People Open and Read

People want to read your email newsletter. This is why they subscribed. The people on your email newsletter list want to connect with you. They value your thoughts and believe that you have something of value to give.

And this is exactly what you need to think about when you sit down to create your email newsletter. Give your readers a newsletter that adds to their day. Don’t waste their time.

Remember, you and I get a lot of email. This means to stand out, your email newsletter has to matter to me. This means you need to know me. You need to know why I subscribed, what I’m interested in, and why your product or service is important to me.

I get it – this sounds overwhelming. How are you supposed to find the time to get to know your subscribers, find out what they want to read, and then write, edit, test, and send your newsletter? It is a big ask.

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Google Search Quality Raters’ Guidelines May 2019 Updates

What You Need to Know: Google Search Quality Raters’ Guidelines May 2019 Updates

On May 16, 2019, Google updated their Quality Rater Guidelines. These guidelines are used by real humans to evaluate the page quality and content quality of Google search results.

These human search consultants give Google search engineers feedback on what is and isn’t being displayed in the search results. This information (and much more) is used by Google software engineers to refine and update Google search algorithms.

And this is why you need to care about the updates to the Google Search Quality Raters’ Guidelines. These guidelines impact how and where your web pages appear in Google search results.

Now, we understand at Know Agency that you might not want to know the nitty-gritty details of how, why, when, where, and what happens when a customer searches for your company in Google.

But the more you understand about what the humans rating your website content are looking for – the easier it is for you to provide content that is going to get you found, clicked, liked, and stay relevant.

So, with this in mind, here are our 3 things you need to know about the Google Search Quality Raters’ Guidelines May 2019 updates.

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Reasons for Email Newsletter

8 Reasons Why You Need an Email Newsletter

Before you decide that your company can’t benefit from an email newsletter, know these stats:

  • 5.6 billion active email accounts in 2019
  • 73% of millennials prefer to communicate with businesses over email
  • 99% of people check their email every day
  • 83% of B2B companies are using email newsletters
  • 40% of B2B marketers say email newsletters are most critical to their success

Not convinced yet? See The Ultimate List of Email Marketing Stats for 2019 for more stats that back up why you need an email newsletter.

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6 Ways to Refresh Your Content for Better SEO

6 Ways to Refresh Your Content for Better SEO

One of the best things you can do for your SEO is to refresh your existing content. Taking the best of your old content and giving it a make-over can help improve your SEO.

This helps search engines find you and keeps your readers interested in what you’re writing about.

To do this effectively, you do need to take your content skills to the next level. It’s time to turn your good content into great content. Keep reading to learn the 6 ways you can easily refresh your content for better SEO.

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Social Media - Wrapping It All Up

The Facts on Social Media: Make Sure You’re Doing It Right

Social media is crowded. Every company, brand, and person is on social.

And this means you can’t waste your time. You need a strategy. You need a plan.

You need to know what works and what doesn’t work. Remember, social is the best way for you to build connected and invested communities.

Last year we ran a long series on social media. We gave you lots of information about key social skills like social listening, engagement, content planning, and metrics.

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