PPC and SEO are ultimately about the same thing, search and getting clicks. These two inbound marketing tactics make it easier for your customers to find you online.
It used to be that PPC and SEO were siloed – you either focused on organic SEO or you put all your efforts into PPC campaigns. However, the internet is changing and so is Google, meaning that it’s time for SEO and search strategies to change as well.
When used together, SEO and PPC makes it easier for people to find you and encourages them to click your URL in the Google search results page.Read more