Supplement Sales are Spiking During the COVID-19 Pandemic

Supplement Sales are Spiking During the COVID-19 Pandemic: Is Your Website Ready to Support this Boom in Sales and Search Traffic?

Learn about E-A-T and why it is so important for supplements and natural products websites

Sales for supplement and natural products companies are up. In fact, they are way up. Online search traffic for supplements and natural products has never been higher. On the flipside there are also companies that are not seeing a surge in sales or website traffic.

And this underscores why it takes more than having a good product to thrive during the COVID-19 pandemic supplements sales spike. For both supplements companies who are seeing a surge in online sales and those who are lagging behind, your website and SEO must be working for you not against you.

When was the last time you updated your website? How frequently are you posting informative, high-quality blogs? Which keywords are driving traffic to your website? What is the search traffic for your niche and how is this translating to traffic and sales for you? Have you created landing pages that help consumers learn more about your products?

While the consumer interest in supplements is spiking, it’s important to remember that this is a very competitive market. As a supplements company owner, you need to do all you can stay ahead. You’ve got a proven product, you’re seeing a boom in sales, and now you need to keep the momentum going.

This is where your website, search engine optimization (SEO) strategy, content marketing, social media presence, and search traffic make such a huge difference for you, your consumers, and Google.

Read more
COVID-19 Has Changed Everything But Your Customers Still Need You

COVID-19 Has Changed Everything But Your Customers Still Need You

How to adjust your social media, content, and marketing strategy to support your customers

It is not business as usual. It is not life as normal. This makes for a confusing and frankly scary time. There are no words that can make things better. All we can do right now is do our best to adjust to this new normal.

This is what I want to help you do with this blog. Together with the Know Agency team, we’ve put our heads together, done a lot of research, and had many conversations about how we can support our clients and readers. How can we help make this new normal feel less chaotic and confusing?

And, we know that a lot has already been written and shared about this. We don’t want to overwhelm and crowd your inbox or RSS feeds with more of the same. With my team, I’ve put together some lists of suggestions, resources, ideas, and things to think about when trying to keep moving forward.

Above all else, we need to remember the power of community. Community has changed a lot in the last few days – but people are still out there. It’s more important than ever to put conscious effort into connecting, talking, listening, and helping.

Read more
Optimize Your SEO with 10 SEO Best Practices

Your SEO To Do List: Optimize Your SEO with 10 SEO Best Practices

With the current pandemic, many kids are being home schooled and working on their homework. Did you know that you should be working on yours as well?  No one really likes homework, but it is one of the best ways to do something today that pays off in the future.

Some people deal with uncertainty by cleaning, online shopping, or binge watching – but I want to change this. Instead, I want you to do your SEO homework. SEO homework is the best way to turn a not-so-great situation into one that converts into only good things with improved search engine results, more website traffic, and new customer relationships.

Like you, the Know Agency team is disappointed with cancelled conferences and speaking engagements, delayed family trips, and adjusting to not socializing with friends and family. But now, we do have some extra room in our schedules to focus on the to do’s that frankly we’ve been too busy to address.

Read more
Why Searcher Intent Should Be Part of Your SEO Strategy

Searcher Intent and SEO: Why Searcher Intent Should Be Part of Your SEO Strategy

Searcher intent is the problem, question, or query that a person wants solved. This drives the terms they enter in a search engine.

It’s critical that your SEO, keyword, and content strategy is built around searcher intent. You want people to come to your website – so this means you need you need to know what your readers are looking for and then give it to them.

Searcher intent is so central to SEO success that Ignite Visibility recently surveyed 500 respondents aged 25-60 to find answers to this key question: What do searchers look for in the search results, and how accurately do those results reflect search intent?

The results from this survey really caught the attention of the entire Know Agency team. In fact, for us they reiterated what we’ve been telling you and our clients for a long time now.

The team thought it would be useful to highlight some of the key findings from the Ignite Visibility survey and give you advice on how you can turn these survey results into SEO, keyword, and content actions.

Read more
Stop Overcomplicating SEO and Keywords

Stop Overcomplicating SEO and Keywords: Find Your 20 Keywords for 2020 In 5 Easy Steps. Start Optimizing Today.

You need more website traffic. You want to be ranked higher in Google search engine results. You want more clicks, likes, followers, shares, and email newsletter subscriptions.

This means you need to drill down and focus on a simple keyword and SEO strategy for 2020.

There are lots of articles about finding your keywords, optimizing your content, getting SEO right, and ranking higher in search engine results. The problem with most of these articles is that they overcomplicate SEO and keywords. You spend hours reading about SEO and keywords, become so overwhelmed with advice and strategies that you don’t know where to start and end up doing nothing.

This article is different. We give you five easy steps to find your 20 keywords in 2020. Then we give you four easy ways to optimize your content for your keywords. And finally, a couple of sentences on how to create reports that tell you how your keywords are performing.

Read more