Searcher intent is the problem, question, or query that a person wants solved. This drives the terms they enter in a search engine.
It’s critical that your SEO, keyword, and content strategy is built around searcher intent. You want people to come to your website – so this means you need you need to know what your readers are looking for and then give it to them.
Searcher intent is so central to SEO success that Ignite Visibility recently surveyed 500 respondents aged 25-60 to find answers to this key question: What do searchers look for in the search results, and how accurately do those results reflect search intent?
The results from this survey really caught the attention of the entire Know Agency team. In fact, for us they reiterated what we’ve been telling you and our clients for a long time now.
The team thought it would be useful to highlight some of the key findings from the Ignite Visibility survey and give you advice on how you can turn these survey results into SEO, keyword, and content actions.Read more