SEO and Google Checklists to Help You Rank in 2021

SEO and Google Checklists to Help You Rank in 2021

What do you want to accomplish in 2021? Maybe you want to rank higher in Google search results or increase your click-throughs from blogs and social posts or grow your newsletter subscribers.

These targets are possible. But they do not happen with magic.

In May, Google is rolling out its Page Experience update and this means if you want to meet your SEO, content, and search goals, you need to get busy now. And this is why we’re focusing on the essentials – the things you must do to be ready for the May 2021 Google Page Experience update and a 2021 SEO checklist to help you rank and get clicked.

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A Know Agency 2020 Blog Reading List

A Know Agency 2020 Blog Reading List

Some of our blog favorites and a video worth watching

It’s a busy time of the year. You’ve got unread emails, too many open web browser tabs, and a to do list that makes you shudder.

So instead of a long blog post about SEO best practices or how to create a 2021 SEO and digital marketing plan, we’ve got a different type of blog for you.

Here is a list of seven blogs that stood out for us in 2020 – blogs that contain useful advice about SEO, search, content, and Google:

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Leading Women-Owned B2B Service Providers

Know Agency Recognized as a Leading Woman-Owned B2B Service Provider

It’s not often we brag and tell you about the feedback and reviews we receive from clients and industry experts. But today is different. Today we’re standing on top of the tallest building and shouting at the top of our lungs:

The Know Agency team is honored and thrilled to be recognized as one of the top woman owned B2B companies in the United States.

Our company was founded in 2010 by Jane Phelps and has grown to be one of the most trusted and proven SEO and digital marketing agencies serving global B2B clients.

And now as we celebrate our 10-year anniversary it’s a real testament to Jane and her strength as a leader and person to be recognized by Clutch Co.

Based on a range of ranking criteria including company size, client reviews, and interviews, Know Agency ranked 48th in the list of 59 woman owned B2B companies.

As Jane says, “Going through the ranking and certification process and then to be selected for the list is a huge honor. I love the idea of woman-lead businesses and to be part of a group of women who are leading by example is just awesome.”

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Google Passage Ranking and BERT

Google Passage Ranking and BERT: How To Make Sure Your Content Keeps Google Happy

Give Google and your readers readable, relevant, and high-quality content

During their Search On livestream, Google made some key announcements about Google Search. This Google Search information matters to content writers, SEO strategists, website owners, product marketers, digital marketers, and anyone who wants to get found and ranked in Google search engine results.

Google covered a lot in their October announcement, but I want to drill down into the information that really matters to you and can help you get found, noticed, ranked, and clicked. For a solid overview of the Google announcement, read this Barry Schwartz article – Google Search Announcements: BERT, Passages & Subtopic Indexing & More.

Our mission is to help you give Google and readers what they want.  So, in this blog I give you the information you need to know about BERT, passage ranking, and content optimization.

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Optimize Your SEO with 10 SEO Best Practices

SEO and Digital Marketing Must Do’s for Marketers, Website Owners, Writers, and Strategists

A guide to the SEO and digital marketing tactics you need to prioritize

There are lots of experts, blogs, newsletters, and websites telling you how to achieve SEO and digital marketing success.

One expert says every blog must be a minimum of 1,800 words long and another says size doesn’t matter. One SEO authority says you must have an internal link in every other paragraph, and another says internal links are overrated. A trusted digital marketing website says every headline must be at least eight words long but no longer than 10 words.

Confusing, isn’t it? We feel your pain. And it’s why we wrote this blog. To simplify SEO and digital marketing. To help you understand which SEO and digital marketing tactics matter.

In a nutshell – know your readers, find out what they want, identify their challenges, and find the best way to help them.

We’ve taken a different approach with this blog. We have lots of great content on our website about SEO and digital marketing. And we want you to read and benefit from it. So, this blog is a directory to the content we believe is essential to really understanding SEO and digital marketing. Content that gives you the tools and knowledge you need to guide your SEO and digital marketing plans, campaigns, and strategies.

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