Search Intent

Stop Overlooking Search Intent: Your Readers and Google Want You to Optimize for Search Intent

Search intent must be the foundation for every piece of content you write

Satisfying search intent must be your number one goal. Plain and simple, if your content doesn’t deliver for search intent, it’s not going to rank.

Google is doing its best to make it obvious how important search intent is for your content, audience, and search engine results ranking. With Google BERT, Google Page Experience, featured snippets, People Also Ask, and the related searches list, Google is clearly doing everything it can to satisfy the user.

People come to Google because they have questions, and they want answers. This demands understanding the intent behind the search, where in the buying journey or marketing funnel the person is, and what extra information the person might need to satisfy their needs.

And this all circles back to you. You need to give Google what it wants – content that fulfills search intent. Now, we know you can’t read the minds of your audience, but thanks to Google, you can learn a lot about why people are asking the questions they’re asking and what this says about the type of information they’re looking for.

Search intent is a big deal. Do not overlook it. The way people search and their expectations from search results is changing. What worked six months ago, won’t necessarily work now. And with the upcoming release of Google Page Experience in May, there is no time to waste – you need to make your audience the priority.

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Google, Your Website, and Content Marketing

Google, Your Website, and Content Marketing: How to Optimize Your Content and Website

What does Google want? This question can feel like a riddle.

Does Google want faster website speed, more links, better research, longer or shorter blogs and articles, smarter keywords, images and charts, or is it none or all of the above?

The right answer to this is yes and no, or it depends. It depends on your website, your niche, your readers, and want you want your website and content to do.

At its most basic, your website needs to have high quality content, a clean design, and contact information. Getting this right is not easy. What exactly is high quality content? What makes a website design clean? What is the best type of contact information?

You’re not alone in your challenge to figure out what Google wants and how to deliver it. We get asked weekly, about how to give Google what it wants and how to rank higher.

In this blog, we answer these questions with a focus on understanding content marketing, a review of E-A-T, YMYL, and Google Page Experience, and nine actions on how to optimize your content and website for Google.

What is Content Marketing?

Content marketing is long-term strategy that uses content to create a relationship with your target audience. Core to a successful content marketing strategy is using high-quality content to connect with your readers and customers.

Content marketing includes content available on your website, social media channels, YouTube, podcasts, infographics, paid ads, and more. When done well, content marketing builds brand awareness, drives sales, educates readers, and fosters customer loyalty.

SEO is essential to supporting your content marketing strategy. Smart SEO puts your blogs, articles, website, infographics, videos, podcasts, and more in front of your target audience. By using keywords properly and getting SEO basics like meta descriptions, titles, headings, images, and search intent right – your content gets the support it needs to be noticed and ranked by Google.

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How To Audit Your PPC Campaign

Google Ads and Bing PPC Audit Checklist: How To Audit Your PPC Campaign

A PPC Audit Checklist and Guide to PPC Best Practices

A PPC audit gives you actionable feedback you can use to strengthen your PPC campaign. An audit tells you in black and white, what is working, what can be improved, and what needs to be changed immediately.

Your Google and Bing PPC campaigns are too important to leave to chance.

Regularly auditing your PPC campaigns is the easiest way you have to catch errors, find overlooked opportunities, and to capitalize in changing search intent and demographics. Small but important details like spelling, message consistency, keyword overlap, and mobile-friendly landing pages add up to large impacts on your PPC campaign efficacy.

Our seven step PPC audit process is designed to help you improve your Google and Bing PPC campaigns.

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SEO and Google Checklists to Help You Rank in 2021

SEO and Google Checklists to Help You Rank in 2021

What do you want to accomplish in 2021? Maybe you want to rank higher in Google search results or increase your click-throughs from blogs and social posts or grow your newsletter subscribers.

These targets are possible. But they do not happen with magic.

In May, Google is rolling out its Page Experience update and this means if you want to meet your SEO, content, and search goals, you need to get busy now. And this is why we’re focusing on the essentials – the things you must do to be ready for the May 2021 Google Page Experience update and a 2021 SEO checklist to help you rank and get clicked.

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A Know Agency 2020 Blog Reading List

A Know Agency 2020 Blog Reading List

Some of our blog favorites and a video worth watching

It’s a busy time of the year. You’ve got unread emails, too many open web browser tabs, and a to do list that makes you shudder.

So instead of a long blog post about SEO best practices or how to create a 2021 SEO and digital marketing plan, we’ve got a different type of blog for you.

Here is a list of seven blogs that stood out for us in 2020 – blogs that contain useful advice about SEO, search, content, and Google:

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