Marketing isn’t what it used to be. Particularly when it comes to B2B marketing, things have evolved and changed. For many folks, it’s easy to get stuck in the “if it’s not broken don’t fix it”thinking. But as you likely understand, this type of thinking and working will simply not work in this age of multifaceted marketing strategies. Read more
The Evolving Space of B2B Marketing
/in Industry /by Jane PhelpsMarketing isn’t what it used to be. Particularly when it comes to B2B marketing, things have evolved and changed. For many folks, it’s easy to get stuck in the “if it’s not broken don’t fix it”thinking. But as you likely understand, this type of thinking and working will simply not work in this age of multifaceted marketing strategies. Read more