Images and Video for SEO

Images and Videos: More than Pretty Pictures for SEO

No one likes ugly images, photos or a poorly made video. In fact no one wants to read poorly written content or visit an ugly website (blinking text and unicorns anyone?). So to put it bluntly: quality content is what you need at all times.

It doesn’t matter if you’ve got 1,000 words on each page with links, images, videos, backlinks, and a pretty banner – if your content is poor so are your search engine results. Remember Google might just be smarter than all of us….

So what does this mean for the images and videos you have on your website? It means you need to pay as much attention to your images and videos as you do your words. High quality images and videos are key in helping you to generate and attract top-quality links and backlinks – this is the kind of thing that Google loves and will help you with your search engine rankings.

Why Images and Videos?

First off, huge kudos for thinking about images and videos. Images and videos work perfectly in this age of two-second attention spans and social media overload. You need to get your website to stand out and for people to want to return to your site over and over again. Read more

What Penguin 4.0 Did for SEO

Don’t Overlook the Penguin (4.0)

For most people when they think of a penguin they think of Antarctica. Visions of wobbly looking black and white birds waddling around the ice. This is one idea of a penguin… except, if you are in the business of digital marketing and SEO.

In this case, penguin means something entirely different. Rather than cute looking birds, we’re thinking of Penguin 4.0 and what it means for our and your digital presence.

What is Penguin 4.0?

Penguin was launched in 2012 as part of Google’s core search algorithm. The rationale behind launching Penguin was an attempt to target web spam. Web spam, is the digital content that is simply packed full of the keywords you were searching for but doesn’t provide you with any information. Read more

Digital Marketing and Advertising Tips for 2017

It’s quickly coming to the end of the year. As you finish up your plans for this year and begin to plan parties with co-workers, friends and family, it’s time to start thinking about and planning for 2017 (if you haven’t already). To help you create or finalize your plan, here are 15 tips and ideas when creating your digital marketing and advertising plans for 2017. Read more

Know Your Digital Marketing – 02.26

It’s been a busy week in the digital world with big changes from Google and Facebook. We’ll keep our intro short and get right to what’s happening.

Leading off, Google changed how they are displaying paid search ads. As of February 19th, Google is no longer displaying the right hand paid search ads for desktop searches. Other than leaving some pages looking a little plain and empty, this could be affecting your paid search campaign. Make sure whomever is managing your paid search campaign is keeping a close eye on how this may change your results and developing a strategy to address if needed. The most obvious effect will be to potentially make competitive keywords even more so as advertisers jockey for the top 4 positions to ensure they are seen on the first search engine results page (SERP). Interested in the details? ClickZ and Search Engine Watch both have additional information on this update. Read more

Know Your Digital Marketing – 02.19

We’ve got a great collection of content for your review. We know you’re busy. We’ve taken the time to call out the best articles we’ve come across during the past week.

If your brand is going to be effective in social media, your goal is to find and target crowdcultures. Stop chasing trends and look for novel ideas that are coming out of crowdcultures to assert a point of view that stands out among the trends. The article is longer but has some great examples. Stick with it.
https://hbr.org/2016/03/branding-in-the-age-of-social-media

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