Optimizing Your Brand for Generative Search & AI Overviews

The way people find information online is changing, and so are the rules of search. Google is no longer just a list of links; it’s becoming an answer engine. To stay at the top of the page, your brand needs a strategy that gets you seen in Google’s new AI Overviews and other generative search results.

At Know Agency, we help health and wellness brands navigate this new landscape. We ensure your content is not only found by Google’s algorithm but is also trusted by the large language models that power these AI answers

For your Your Money Your Life (YMYL) brand, Google has always held you to a higher standard. But with the rise of AI, that standard is even more critical.

AI models are trained to pull information from the most reliable sources. They actively seek out content that demonstrates clear signals of Expertise, Experience, Authoritativeness, and Trustworthiness (E-E-A-T). If your content doesn’t meet these high expectations, it won’t be cited or summarized by Google’s AI or LLM’s, and you’ll lose a critical opportunity to be found.

We begin by listening and learning about your business, just as we do for all our services. We take the time to understand your unique expertise and challenges. We want to know what makes your brand a trustworthy source so we can highlight those qualities for both search engines and AI.

Based on our in-depth analysis, we build a strategy designed to elevate your content to the level required for generative search.

Our Approach to Generative Search Optimization

We provide the knowledge, tools, and processes needed to help your brand win in the age of AI. Our strategy focuses on getting your brand found where your customers are looking now: in the new AI-driven search results.

• Content Restructuring: We optimize your content to use a “hub-and-spoke” model, organizing your information with a clear inverted pyramid structure. This makes it easy for AI models to understand, extract, and cite your key facts.
• Structured Data Implementation: We use technical SEO to recommend schema markup, which gives Google’s AI clear signals about your expertise, content type, and the E-E-A-T signals on your pages.
• Authority Building: We work with you to find and leverage the E-E-A-T signals you already have, such as author bios, client testimonials, case studies, and industry recognition, to solidify your brand as a trusted resource.
• Proactive Strategy: We stay ahead of the curve, constantly adapting your strategy to the latest changes in search. We ensure your content is not only ranking in the traditional list of results but is also becoming a credible source that Google’s AI and LLM’s will confidently reference.

We can’t wait to get started working with you.