These days we track everything. We track our steps taken, hours of sleep, click-throughs, calories in and out, emails received and responded to, and so much more. If it seems like your days are filled with looking at graphs, spreadsheets, and burn down charts – you’re not alone.
Which brings us to your social media success rate. How are you measuring your social media success? Ah yes, while having a social media content strategy and really engaging with your followers is vital – this doesn’t mean much if you don’t know if your social media strategy is working for you.
We want you to think of social media as a key component of your digital marketing strategy. And just like you have lots of tools for analyzing website analytics and understanding keyword success rate – you need to pay the same level of attention to your social media success (and missteps). Read more