Marketing isn’t what it used to be. Particularly when it comes to B2B marketing, things have evolved and changed. For many folks, it’s easy to get stuck in the “if it’s not broken don’t fix it”thinking. But as you likely understand, this type of thinking and working will simply not work in this age of multifaceted marketing strategies.
Through-out everything you read about marketing strategies and approaches, you must remember two keys to success:
- You know your market.
- You know your business.
Keep these keys to success present as you think about how best to structure, manage and approach your B2B marketing strategy. As you know marketing comes in very diverse formats: traditional marketing (billboards, ads, television/radio commercials), digital marketing, social media marketing, and mobile marketing.
Taken in isolation, each marketing approach has its pros and cons. The key of course is to determining if and how you can use something from each marketing tactic in your overall B2B marketing strategy.
Perhaps you have a market that is young, upwardly mobile, highly digital but still invested heavily in television and radio. If this is the case then you need to look at a diverse marketing strategy that targets key tools including social media channels, app development, and traditional marketing strategies.
Once you know how your market is learning, interacting, socializing and spending, you can tailor this diverse B2B marketing strategy to reach out and be effective. Don’t overlook the finer details of your market: age, gender, income, and habits. This information of course is crucial in not only your B2B strategy but also in product/service development.
Remember, it’s vital that you keep in mind your market and your business. While you may read an article that says that traditional marketing is dead, but you know from your research that your customers are watching television, buying magazines, and responding to banner ads – don’t forget the essentials of your business.
There is not one fool-proof marketing strategy. There is a different B2B marketing strategy for every business and client.
We can work with you to do the deep research on your market, to thoroughly understand your business and then develop a diverse B2B marketing strategy that ensures you’re reaching your market in the most cost-effective and purposeful way.