Know Your Digital Marketing – What are You Working On?

It’s almost mid-December. Are you ready for 2016? It will be here shortly and we recommend you hit the ground running. Be sure you have your plan in place for the first quarter, at least. Here are this week’s references to help you with your planning.

To start, be sure you focus on the right things next year. Here’s a short video homage to Stephen Covey’s rock presentation. We recommend watching to help remind you, as you plan for next year, to set a few priorities and work on them first, not last. Thanks to the Art of Manliness for the video.

Ad blocking will continue to be a hot topic for a while. If you advertise online, it’s important to stay on top of the landscape. This article from The Next Web provides interesting view points on the difference between users blocking ads and network ad blocking. Thanks to Ben Woods for his article,  “Is adblocking pro-consumer, the end of free content… or both?

Do you use press releases? Press releases are the new dead item of the year. Here are some thoughts on effective alternatives to press releases.

 

Planning to start or increase your content marketing activity? We found a great reference for content marketing terms. You’ll find it useful to talk the talk with your agency, consultant or internal teams.

With content marketing, comes content marketing software tools. Which is one is right for your business and how much does it cost are questions we get often. Scoop.it has posted a great overview of content marketing tools with costs for your reference.

As always, let us know if you have any questions or would like more details. We’re happy to help however we can.

Cheers,
The Know Team