Know Your Digital Marketing – The Thanksgiving Edition

It’s a short week and we’ve been working feverishly with our clients. However, we want to be sure to share our favorite links for this week. When you’re not sharing time with your friends and family or watching football, here is some reading we think you’ll enjoy.

As we approach the new year, it’s a good time to revisit the fundamentals. I believe Vince Lombardi started every spring training with, “Gentlemen, this is a football.” He stressed the fundamentals. Along that line, here are 10 Marketing Truths to keep in mind as you plan for the new year.

Is paid search a part of your marketing activity or is it in the plan for the new year? If so, here are 6 predictions on how Google’s use of artificial intelligence may change paid search in the future.

It’s important to be authentic and humanize your brand on social media. However, shortcuts may not be successful. Your prospects and customers are too smart. This article will help you avoid the pitfalls and ensure you are authentic.

http://www.incite-group.com/brand-management/against-humanizing-your-brand-0

Get the kids busy drawing and it could end up being a Google Doodle. Google has a contest running for all K through 12 artists. It ends December 7 so it’s perfect for passing the time with the kids after Thanksgiving dinner. See the details here: http://www.google.com/doodle4google/.

Have a great holiday.

Happy Thanksgiving,
The Know Team