Stay up-to-date on the latest topics in search engine optimization (SEO).

What Is Vertical Search Optimization?

Which Vertical Search Engines Matter?

Quick, open a webpage and in the URL field, type SEO, and click Enter. Magically, you get a long list of Google search engine results about SEO. Now, take a look at the headings below the search box: All, News, Images, Videos, Maps, More: Shopping, Books, Flights, Finance, and Personal. Do us a favor and click More -> Books – now you’ve got a narrowed down list of search engine results about SEO books.

Congratulations – you’ve just completed a vertical search. See what you did here – you started with a broad topic (horizontal) and narrowed it down to a specific area or niche (vertical).

Now, don’t worry if this is the first time you’ve heard about vertical search and vertical search optimization. You’re not alone. Most Internet users, website owners, and companies don’t know anything about vertical search. This isn’t your fault. It all comes down to how we learned how to search for information on the Internet. Read more

Getting the Facts on Ranking Signals

Getting the Facts on Ranking Signals

It happens every day. Seriously, we’re not exaggerating here. Someone contacts us with the inevitable question. So, it’s time to address the elephant in the room. Let’s face this question head-on and cut-to-the-chase.

Have you ever asked or thought about asking your SEO or digital marketing team, this all-important vital question: How Do I Rank in Google?

It’s okay, don’t be shy. We’re all friends here. You want to ask it and you really want to know the answer. Because, once you understand ranking signals and what the Google algorithm is really looking for – it should be super easy to rank on the first page…. Right?

Yes, we agree 100% that you do need to understand ranking signals and make sure you’ve got your ranking signal boxes ticked. However, this doesn’t mean you’re going to grab the attention of Google. It’s a cluttered and noisy Internet out there. So, once you’ve got your ranking signals sorted it takes time to get where you want to be. Read more

Google Mobile-First Indexing Is Live

Google’s Mobile-First Indexing Is Live

Google said it was coming and we knew it was coming – we just didn’t know when. Well, on March 26, Google made its mobile-first indexing live.

The best thing you can do is start by reading the fine print about Google’s mobile-first index:

  • There is still one single index. Google doesn’t have a mobile-first index that is separate from the main index.
  • Mobile-first indexing means that Google uses the mobile version of your pages and website for indexing and ranking. The goal is that this helps those using mobile find what they’re looking for more easily and faster.
  • If your website is migrated to the mobile-first index, you will be notified through the Search Console. You will also see an increased crawl rate from the Smartphone Googlebot.
  • If your mobile site is indexed, it is displayed in the Google search engine results pages and in Google cached pages.
  • If you have AMP and non-AMP pages, Google prefers to index the mobile version of your non-AMP pages.
  • Google reiterates that slow-loading content may perform less well for those searching by desktop and mobile.
  • Being indexed in the mobile-first index does not have a ranking advantage.

Now that you’ve stopped stressing and panicking about this mobile-first transition, the next thing we want you to do to is contact us. We’ll audit your website and give you suggestions on how you can improve the design, content, structure, and SEO to make sure it’s following best practices for mobile-first indexing. Read more

Blog Writing for SEO

Show Your Blog Some Love

Congratulations you made it through Valentine’s Day. You survived the gushy Facebook posts, the lovey Instagram photos, the heart emojis, and ate all the cinnamon heart candies. So what’s the deal with this big overhyped marketing day? Frankly, it gives you something to look forward to in what can be a dreary month.

Kind of like that feeling when you open your RSS reader or email and discover a new blog post from your favorite writer, brand, product, or famous person. Your heart does a little flip and you can’t wait to read what your favorite blogger has to say about SEO, cooking, fly fishing, or digital marketing. Name a brand, product, service, or topic and there are multiple blogs to choose from.

Some of these blogs are truly outstanding, featuring a keen sense of style and confidence, clean writing, and just the right tone that keeps you wanting more. So, how does your blog compare? Wait – you do have a blog on your company website – right? You do know that your potential customers, partners, investors, and fans expect you to have a blog. Read more

SEO Trends in 2018

SEO Trends in 2018

We’re here to predict the future for you. Yes, we’re that good… Okay, okay, we take it back – we can’t 100% predict the future of SEO but we can give you a glimpse into the key SEO trends for 2018. We can do this because – we are very good.

As you know, there are no guarantees when it comes to SEO, search engine results, Google, and keywords. However, we can do deep analysis of keywords, user habits, user wants, search engine algorithms. Doing this along with keeping our fingers on the pulse of SEO and digital marketing, gives us a professional understanding of what SEO is in 2018. Read more