Stay up-to-date on the latest topics in search engine optimization (SEO).

Digital Marketing and SEO Trends for 2019

Digital Marketing and SEO Resolutions for 2019

It’s the start of a new year and with this comes resolutions, goals, expectations, and hope. You’ve likely made some personal 2019 resolutions that involve improving your daily habits in an effort to live a different kind of life.

We applaud this intention and we would like to encourage you to extend this forward-thinking to your business. Just as you feel like you need to hit the restart button, this is the ideal time to think about your 2019 digital marketing and SEO strategies. As you know, nothing is static online, and this means that what worked for 2018 is going to need a bit of a makeover for 2019. Read more

What Is Happening with Google+?

What Is Happening with Google+?

The dust has finally settled on the Google+ news from early October. The news that Google was shuttering its social network Google+ was a surprise but not a shock.

Think of how often you visited Google+ compared to the frequency with which you check Facebook, Twitter, LinkedIn, and Instagram. While Google+ was launched in June 2011 as a competitor to Facebook, the social network did not gain the traction or addiction level of its rival.

In fact, in the Google blog post announcing the Google+ shutdown, Ben Smith, VP of Engineering at Google said, “…This review crystallized what we’ve known for a while: that while our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps.”

“The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds.”

Security flaw notwithstanding, it’s clear that Google+ was not doing for the company what was initially hoped. As a result, Google+ will be fully closed down for consumers in August 2019. However, Google+ will continue with some tweaks and updates for the enterprise sector. Read more

How To Find Your Digital Tone of Voice

How To Find Your Digital Tone of Voice

Words matter. The words you use matter. How you use the words you do use matters. Good words can be game-changers. Good words work.

The power of your words is so strong that when you use them with the incorrect tone of voice – your brand, blog traffic, social media accounts, and digital reputation self-destruct. Harsh, perhaps, but think of how you react when you read a website that you can’t relate to or a newsletter that uses brash language or read a Tweet that you find offensive.

This is exactly why you need to learn how to find your digital tone of voice and know how to use it to make words work for you and your customers. Read more

Why Investing In Professional SEO Is Critical

Why Investing In Professional SEO Is Critical

You know your business inside and out. You know what products and services to offer your customers. You know that you are an authority in your niche.

The same goes for people like us who specialize in professional SEO. We know SEO inside and out. We know how to get SEO working to attract your customers, to connect with your customers, and to drive your business forward.

Yes, you can try to do your own SEO. But just like you don’t really recommend people try to do what you do – the same feelings hold true for us and SEO. Yes, you can read our blogs and learn everything you can about SEO and then give it a shot. Read more

Optimize Your SEO For Voice Search

Optimize Your SEO For Voice Search

Voice search is here and it’s fast-becoming the de facto search method for your users. It’s time to get on board with voice search and make sure you’re doing all you can to optimize your SEO for voice search.

To really optimize your SEO for voice search, you need to start with the basics. This means starting on page one and learning what voice search is, why it matters, how people are using voice search, and then we can teach you how to optimize your SEO for voice search.

Yes, we know that there are lots of other articles out there that assume you know the ins and outs of voice search, but we’re not like everyone else. Our commitment to you is in giving you everything we know, this way you’re confident about talking about voice search and SEO with your colleagues and you can ask us better questions. Read more