It’s a short week and we’ve been working feverishly with our clients. However, we want to be sure to share our favorite links for this week. When you’re not sharing time with your friends and family or watching football, here is some reading we think you’ll enjoy.

As we approach the new year, it’s a good time to revisit the fundamentals. I believe Vince Lombardi started every spring training with, “Gentlemen, this is a football.” He stressed the fundamentals. Along that line, here are 10 Marketing Truths to keep in mind as you plan for the new year.

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We get it. We’ve worked with a lot of clients (some big, some small) on their social media strategies. It is not easy. Social media requires more than a few posts and a few responses to customer questions. Your customers and prospects are looking for more. They want content that provides value and they want you to engage with them on social when they have a question or concern. That engagement needs to be in a hurry. It can’t wait until tomorrow or the next day.

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