Learn the facts on Google MUM and how it impacts your SEO and content strategy
New Search technology is coming from Google. At I/O 2021, Google revealed the work the company is doing into AI and improving search results.
Google says Multitask Unified Model (MUM) is a new AI milestone for understanding information. While MUM is not live and has not been rolled into any Google products, it’s important to understand MUM and how it could impact SEO, content, and search.
In this blog we tell you what you need to know about MUM, provide a refresher on BERT and natural language processing, explain how MUM could change search, and what you can do today to get ready for MUM.Read more