Organic search is the natural searching that your readers do in search engines. Your readers enter one or more search terms in Google, or another search engine and a list of search engine results are returned.
The search engine results page (SERP) typically contains a mix of organic and paid search results. Your goal is to rank at the top or close to the top of the SERP.
To generate organic search traffic, you need to really get to know your readers and give them the answers to their organic search queries. This translates to content that is so useful, that your readers feel compelled to share it on social media.
Content sharing drives more traffic to your website and improves your organic social media reach.Read more