Google MUM, SEO Content and Search

Google MUM, SEO, Content, and Search – What You Need to Know

Learn the facts on Google MUM and how it impacts your SEO and content strategy

New Search technology is coming from Google. At I/O 2021, Google revealed the work the company is doing into AI and improving search results.

Google says Multitask Unified Model (MUM) is a new AI milestone for understanding information. While MUM is not live and has not been rolled into any Google products, it’s important to understand MUM and how it could impact SEO, content, and search.

In this blog we tell you what you need to know about MUM, provide a refresher on BERT and natural language processing, explain how MUM could change search, and what you can do today to get ready for MUM.

Read more
Know Agency SEO, Search, PPC, Digital Marketing Expertise

New Look-And-Feel – Same Know Agency SEO, Search, PPC, Digital Marketing Expertise

Get the inside scoop on our new logo, colors, and branding

2020 was a very difficult year. Life changed in an instant. Couple this with the news headlines and well, it wasn’t the year any of us had planned.

Our team had planned a big celebration – as a way to thank you, our clients for your support and trust in us.

2020 marked the Know Agency 10-year anniversary! So yes, we had plans – but like you, we had to step back and rethink.

We decided it was time to walk our talk… Like we’ve told you many times, change is necessary to stay relevant, top-of-mind, and engaged. And after 10 years with the same logo, colors, and branding, it was time for a Know Agency makeover.

Read more
Guide to Google Page Experience and Core Web Vitals

Guide to Google Page Experience and Core Web Vitals

How to optimize for Page Experience and Core Web Vitals

To optimize for Page Experience and Core Web Vitals, you need to focus on technical SEO and on-page SEO.

The Google Page Experience update will be live in May. So, you need to take action now. And this is why we wrote this guide to Google Page Experience and Core Web Vitals – we want to make sure you’re ready for what is coming.

If you understand Page Experience and Core Web Vitals – stop reading this guide and download our Google Page Experience checklist.

Use this 7-step Google checklist to keep Google and your readers happy and achieve your SEO, content, and search goals.

We know you’re busy. This is why we’re here. Contact Jane or Kevin to talk about Google Page Experience and Core Web Vitals – we promise to help you.

Read this Guide to Google Page Experience and Core Web Vitals to learn:

  1. What is Google Page Experience?
  2. How to Optimize for Google Page Experience
  3. What are Core Web Vitals?
  4. How to Optimize for Core Web Vitals
  5. What about Top Stories and AMP?
  6. Tools to Measure Core Web Vitals Metrics
  7. Read More About Page Experience, Core Web Vitals, Google, and SEO

While all of the components of page experience are important, we will prioritize pages with the best information overall, even if some aspects of page experience are subpar. A good page experience doesn’t override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search.” Sowmya Subramanian, Director of Engineering for Search Ecosystem, Google

Read more
11 SEO Tactics to Create a Winning SEO Strategy

What is an SEO Strategy? 11 SEO Tactics to Create a Winning SEO Strategy

Learn how to define an SEO strategy to achieve your website goals

An SEO strategy is an approach or process that helps improve search engine rankings. A successful SEO strategy is key to improving your organic search traffic.

Improved search engine results, consistent organic search results, and a page one ranking on Google do not happen by accident. This takes a concentrated effort of fine-tuning, reviewing, and tweaking your SEO strategy.

Your SEO strategy must be specific to your website, target demographic, products, services, and goals. There is no such thing as a cookie-cutter SEO strategy or “buying an SEO strategy”.

With our 11 SEO tactics for creating a winning strategy, you can create a customized SEO strategy specific to your website goals.

What is an SEO Strategy?

An SEO strategy is the process, steps, and approach used to improve search engine rankings and organic search results for a website or specific content.

An SEO strategy should inform the content you create (including webinars, ebooks, whitepapers, etc.), your website design, social media posts and strategy, and each page on your website.

Remember, while SEO stands for search engine optimization, simply “doing” SEO is not enough. You need a strategy based on the fundamentals of SEO, search, and knowing your target demographic.

Read more

What are Social Signals? 7 Ways to Improve Social Signals

Learn how social signals impact SEO

Social signals are the likes, shares, and views of social media posts. These social likes, shares, and views signal to search engines and your social media followers that your content is useful and relevant.

Likes, shares, and views help increase the visibility of your social posts. The more visible your posts, the more people who will read, like, share, and click your posts. For some social media posts, this can snowball into millions of shares, likes, views, and clicks.

Engagement or social signals are a key social media marketing metric – telling you what types of content resonate with your social media followers.

Search engines want to rank and promote content that resonates and engages readers. So, while Google does not consider social signals to be an official ranking signal, these likes, shares, and views do tell search engines your content is of high quality and value.

There is a lot of mixed messaging on social signals and their importance for SEO. In this blog we discuss how social signals impact SEO and how you can improve your social signals.

Read more