SEO Link Building

Good Relationships for Good Link Building

We are all fighting for the same small bit of space on the Internet. We’re doing our best to stand out from the noise and fakery that seems to be taking over these days. Legitimate content can easily be confused with the fake stuff and overlooked far too easily.

This all comes down to the power of links. Link building must be a vital aspect of your SEO strategy. If this is the first you’ve heard of link building and links, well, we want you to hunker down and start reading our blog from page one – you’ve got a lot of learning to do…

Quick Link Building Refresher

For those of you familiar with link building, this won’t come as news to you but for those of you who have been too busy with your fantasy football pool, to read the latest on links – you won’t want to skip this section. Read more

SEO and Content Syndication

Content Syndication and SEO Value

Content syndication…. hmm, you heard the young interns in your office talking about this the other day but really had no idea so you walked away. Well, don’t despair, we’re here to help you understand content syndication and how it can help you improve your search engine optimization (SEO) – and of course help you fit in with the cool kids in the office.

Content Syndication: What is it?

Because you have learned how to develop high quality content, you are now at a point where you can share this content on other websites. This sharing of your content is referred to as content syndication. Your article, white paper snippet or blog post is used verbatim on another website. This is all there is to it. But to be useful and to help your SEO goals, you need to get down to the nitty-gritty of content syndication.

Content Syndication: Should you do it?

Like all aspects of website design and strategies, you should only do something if it makes sense and aligns with your goals. You know the old saying about “just because everyone else jumped off the bridge didn’t make it a good idea” – well the same applies to content syndication.

Content syndication makes sense when you’ve got good quality content that is working and generating the results you want. Now that it’s working from your website, it’s time to think about reaching out to other people and audiences. These are the people who might not visit your website regularly or those people in that hard-to-reach demographic. Syndicating your content on the websites that these people visit, can give you the awareness and audience-reach you’re looking for. Read more

Images and Video for SEO

Images and Videos: More than Pretty Pictures for SEO

No one likes ugly images, photos or a poorly made video. In fact no one wants to read poorly written content or visit an ugly website (blinking text and unicorns anyone?). So to put it bluntly: quality content is what you need at all times.

It doesn’t matter if you’ve got 1,000 words on each page with links, images, videos, backlinks, and a pretty banner – if your content is poor so are your search engine results. Remember Google might just be smarter than all of us….

So what does this mean for the images and videos you have on your website? It means you need to pay as much attention to your images and videos as you do your words. High quality images and videos are key in helping you to generate and attract top-quality links and backlinks – this is the kind of thing that Google loves and will help you with your search engine rankings.

Why Images and Videos?

First off, huge kudos for thinking about images and videos. Images and videos work perfectly in this age of two-second attention spans and social media overload. You need to get your website to stand out and for people to want to return to your site over and over again. Read more

Social Signals - Do You Know Who Your Friends Are?

Do You Know Who Your Friends Are?

You have a network of friends. People you’ve grown up with, went to high school with, met in university, work with, participate in sports or other community events with, etc. In short, you’ve got a wide social circle of people who know you, can recommend you, help you out, and you can do the same for them. You know and appreciate the value of this network of friends. You’re never really alone and can always get a helping hand when you need it.

Now, think of your website and digital presence. You need the same digital friends. These digital friends are the ones that will tell others about your company, product, services, website and business – they’ll share your information, connect others to you, and essentially talk about you online.

These digital friends are known as social signals. Social signals are your connection to the outside web. Yes, the connections in this big spider web we call the Internet.

Social signals include:

  • Facebook likes, links comments, and shares.
  • Twitter likes, links, retweets, quotes, and conversations.
  • Pinterest pins, views, and comments.
  • LinkedIn connections, links, and references.
  • Google Plus connections.
  • Instagram followers, comments, and regrams.

Essentially, any social media site that is talking about you, helping you, connecting to you, and working for you. Read more

What Penguin 4.0 Did for SEO

Don’t Overlook the Penguin (4.0)

For most people when they think of a penguin they think of Antarctica. Visions of wobbly looking black and white birds waddling around the ice. This is one idea of a penguin… except, if you are in the business of digital marketing and SEO.

In this case, penguin means something entirely different. Rather than cute looking birds, we’re thinking of Penguin 4.0 and what it means for our and your digital presence.

What is Penguin 4.0?

Penguin was launched in 2012 as part of Google’s core search algorithm. The rationale behind launching Penguin was an attempt to target web spam. Web spam, is the digital content that is simply packed full of the keywords you were searching for but doesn’t provide you with any information. Read more