Know Your Digital Marketing – 02.19

We’ve got a great collection of content for your review. We know you’re busy. We’ve taken the time to call out the best articles we’ve come across during the past week.

If your brand is going to be effective in social media, your goal is to find and target crowdcultures. Stop chasing trends and look for novel ideas that are coming out of crowdcultures to assert a point of view that stands out among the trends. The article is longer but has some great examples. Stick with it.
https://hbr.org/2016/03/branding-in-the-age-of-social-media

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Know Your Digital Marketing – What’s Your Organization’s Purpose

It’s time for your regular posting of content we think you’ll find valuable. In this post, we’ve found a number of different updates to help you cover your digital marketing planning and optimization.

Before we jump in, we want to share the latest video from Scott Galloway. He’s the founder of L2 (www.l2inc.com) and a professor of Marketing and Brand Strategy at the NYU Stern School of Business. This latest video is from the DLD Conference last month and he talks about how four companies are on paths to trillion dollar market caps. We think you can guess who those companies are.

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Google Algorithm – A History of Change

As specialists in all things digital and marketing, one of our main priorities is staying up-to-date with Google and how it ranks, scores, and displays search engine results. For the average web user, the algorithm that drives Google search engine results is really of no consequence. But for anyone who is running and marketing a business online, Google search engine results and page rankings are of extreme importance.

You want your website, product, service, or company to be at the top of the results of any Google search. But, how does this happen? Well, this is where we come in – we pay close attention to Google and how it is changing its search algorithm. The search algorithm determines how your website is scored or ranked and this determines where it is displayed on the search engine results page. Read more

Know Your Digital Marketing – 2016 So Far

We’re back after some much needed time working with clients to help them kickoff and make plans for the new year. We’ve been working hard helping to make sure our clients start off the year strong. During that time we’ve been collecting articles we’ve found interesting and think you will to.

Planning a new website launch or updating your current website? Here’s a list of web design trends to keep an eye on. Will you embrace the scroll?
http://thenextweb.com/dd/2016/01/01/10-web-design-trends-can-expect-see-2016/1/

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Happy Holidays from Know

It’s that time of year. The company Holiday Party has probably come and gone. You’re head is busy with plans to see family and friends. Everything at work slows down a bit (although you’ve still got plenty on your project lists).

While you use the time to catch up, here are some great posts that we believe you’ll find interesting and helpful as you plan for next year.
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