How to Be #1 on Google

The Truth Behind Being Number One

Everyone wants to be number one. There is something special and envious about holding the number one position. This elusive number one position brings with it cachet, power, status, and value. Interesting how so much importance and intensity is tied to being number one. So is this why so many of you want to be number one on the Google search engine result page? Have you been receiving emails from other “marketing” companies that promise a fast and easy rise to the top, securing that elusive number one position?

Perhaps you’ve been doing some Googling yourself and you’ve learned that the number one position in Google search engine results brings with it many deep riches, rewards, and goodies to your company. Well, if you believe this, then we’ve got some great deals for you on bridges in Brooklyn and snow in Canada.

Yes, that’s right, don’t believe everything you read. Even when this content comes wrapped in a smart-looking website that uses an authoritative tone and has lots of big statements to back up its claims of that number one position. Read more

Make SEO work for you on social media

Make SEO Work for You on Social Media

Social media is here and it’s not going anywhere. Communicating in 140 characters. Headlines and that vital first paragraph. An eye-catching photo. This is often all you have to attract your market to your website, content, product or service. Writing for social media requires not only that you know how social media works but that you don’t neglect your SEO.

That’s right, you need to do and be it all. Kind of like Bo Jackson. But, more like Bo Jackson in 2017…

So how do you write an 800 – 1000 word blog post or article that integrates smart SEO but also works when shrunk down to a mere 140 characters, a 50 word first paragraph, or a hyperlinked photo? Well, this is what we at KNOW Agency are here for – we’re going to let you in on our secrets and tell you how we do it. (Don’t hesitate to skip reading this blog post and just contact us – we’re here for you and can and will help you do this properly.) Read more

The Scoop on Organic and Paid Search

Paid Search and Organic Search – The Scoop

We get asked a lot about search engine results. How can your company improve it’s search engine results? Should our company run paid search? Is there a way to get ahead and always stay on the top of the results page? What is the secret to winning the Google first page?

These are all excellent questions and they are ones that show you’re thinking about your online presence and understand how critical it is. In fact, these are questions we frequently ask ourselves.

We ask ourselves these questions because like you, we’re constantly thinking about how we can improve our digital presence. Perhaps a tweak of our SEO, a change in website pages, different keywords, etc – will make the difference? Ultimately, like you we always want to be at the top of the search engine results. Read more

Know Agency - Know This

How Well Do You KNOW Us?

If you know us you know we don’t like to brag (much)… but we thought we’d take this moment to talk a little bit about ourselves. This is our blog so we can do this, but honestly it does feel a bit awkward to be tooting our own horn. Yes, we know it’s okay – but you know how we are – we prefer to let our expert work do the talking and bragging for us.

Did you notice what we did there? We used the word know four times. Our company name – KNOW Agency, was easily and subtly added into the opening paragraph four times. This is just one small example of what we do. We develop excellent content that gets your clients learning, reading, and interested. See you’re still reading so it must be working… Read more

SEO for Your Website

How Well Do You Know Your SEO?

If you’re a regular reader of this blog then you know that we strongly believe that good quality content must be your top website priority for SEO. You can have the best strategy, the smartest marketing whiz kids, the flashiest videos, the coolest widgets and the hippest mobile app – but if your content is terrible, the rest simply doesn’t matter. (Oh and if you’re not a regular reader, you’re missing out plain and simple.)

You want people to visit your website, to link to your website, to refer to your website, to syndicate your content, and to respect your website as a voice of authority. This comes when you have excellent content. When you have the content, the rest really does come easily.

SEO. Search Engine Optimization. See what we did there – we just jumped from talking about good quality content to tossing out the biggest and most debated aspect of digital marketing. SEO does not come without controversy and hype. But we’re here to say that SEO is critical to your website success.

The two work together: with good content you can have good SEO and with good SEO it’s easier to write good content. Read more